SEKILAS BISNIS DI MODERN

OUTLET

• Oleh : ATAYA

Perkembangan Omzet Modern OutletTh. 2007 – Th 2011 (Rp. Triliun)

Pertumbuhan Pangsa Pasar Modern OutletTh. 2007 – Th 2011 (Rp. Triliun)

Pertumbuhan Jumlah OutletTh. 2007 – Th 2011

Mapping Modern OutletTh. 2010

Propinsi Mini Market Super Market Hyper Market Total

Pulau Jawa  

8,692 940

104 9,736

  DKI Jakarta

3,968 317

39 4,324

  Jabar

1,300 194

28 1,522

  Banten

1,004 28

13 1,045

  Yogyakarta

387 45

4 436

  Jateng

979 172

4 1,155

  Jatim

1,054 184

16 1,254

Pulau Sumatra  

888 195

9 1,092

  Sumatra Utara

391 74

4 469

  Riau & Batam

82 62

2 146

  Sumatra Barat

194 23

- 217

  Sumatra Selatan

192 27

3 222

  Lampung

29 9

- 38

Bali  

158 52   210

Pulau Sulawesi  

84 48

5 137

  Sulawesi Selatan

46 37

4 87

  Sulawesi Utara

38 11

1 50

Pulau Kalimantan  

104 56

3 163

 Kalimantan Selatan

36 19

1 56

  Kalimantan Timur

39 23

1 63

  Kalimantan Barat

29 14

1 44

Papua  

18 10

- 28

Lain-lain  

96 198

- 294

Total

10,040 1,499

121 11,660

No. OutletOmzet

Market Share(Rp. Milyar)

1 Indomart 8,143 43.16%

2 Alfamart 7,688 40.75%

3 OMI 775 4.11%

4 Ceriamart 452 2.39%

5 Circle K 409 2.17%

6 Yomart 301 1.60%

7 Starmart 236 1.25%

8 AM/PM 129 0.69%

9 Markaz 108 0.57%

10 Lainnya 626 3.32%

Total 18,868 100.00%

Market Share & Omzet Mini MarketTh. 2010

No. OutletOmzet

Market Share(Rp. Milyar)

1 Hero (Giant) 2,083 17.57%

2 Carrefour 1,989 16.79%

3 Super Indo 1,903 16.06%

4 Foodmart 1,738 14.66%

5 Yogya (Griya) 1,656 13.98%

6 Ramayana 1,513 12.77%

7 Gelael 328 2.77%

8 Naga 224 1.89%

9 Hari Hari 213 1.79%

10 Jayasera 203 1.71%

11 Tip Top 156 1.31%

12 Metro 125 1.06%

13 D'Best 110 0.93%

14 Jamesons 78 0.66%

15 Lainnya 1,938 16.36%

Total 11,850 100.00%

Market Share & Omzet Super MarketTh. 2010

No. Outlet

Omzet

Market Share

(Rp. Milyar)

1 Carrefour 11,475 48.70%

2 Hypermart 5,202 22.08%

3 Giant 4,182 17.75%

4 Lotte 2,244 9.52%

5 Indogrosir 459 1.95%

Total 23,562 100.00%

Market Share & Omzet Hyper MarketTh. 2010

Urutan Aktivitas Promosi yang dapat mempengaruhi “Impulse Buying”

Consumer Promo (Program Promosi)

Personal Selling (SPG/MD)

Display

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