13
Digital Media Product Offerings Portismultimedia.com 801-513-4087

Portis multimedia digital services

Embed Size (px)

Citation preview

Page 1: Portis multimedia digital services

Digital Media Product OfferingsPortismultimedia.com

801-513-4087

Page 2: Portis multimedia digital services

What We DoPortis Multimedia is a full service Digital Media Company offering a full complement of online marketing services. What this means for you, the client, is that you are able to work with one company on your Digital Media Strategy and maintain consistent messaging, brand image, goals, and objectives. You are also able to track your performance and see powerful results. We work with all types of businesses from small local businesses serving niche markets to large corporations serving the whole country. Our one-to-one client management enables us to develop solutions specific to each business we work with, so no two solutions are ever the same.

Although we specialize in Digital Marketing, we are also rooted in traditional media, so if you’re interested in TV, Radio, Outdoor Billboards, or Direct Mail, please let us know.

Our Digital Services Include:

• Search Engine Marketing• Web Presence Optimization (SEO)• Local Listings Management• Social Media Management• Facebook Ads

• Video Production & Marketing• Display Advertising• Audience Retargeting• Responsive Web Design• Email Marketing• Linkedin Ads

Page 3: Portis multimedia digital services

YOUR Business HereSearch Engine MarketingPortis Multimedia will place your business in front of prospective customers, right when they're looking for your product or service. Utilizing today’s top search engines and internet properties such as Google, Yahoo, Bing and Facebook, we strategically place your business in front of qualified and engaged prospects.

Campaigns Tailored To Your BusinessWe don't take the 'cookie cutter' approach. Our dedicated account analysts custom build your campaigns, carefully choosing keywords & crafting ad text that focuses on the benefits of choosing your business. Ongoing optimization helps us fine-tune your campaign to target only truly qualified leads.Whether your business goals are to obtain more phone calls, leads or walk in traffic, or expand your brand recognition our methods and systems will focus on achieving those goals.

Measure The Results of Every Advertising DollarLogin to your reports dashboard 24/7 to see number of impressions, clicks, calls and emails. You can even listen to phone calls generated from your campaigns!

Page 4: Portis multimedia digital services

Google Premier SMB Partner – What Does it Mean?This is an elite accreditation that has only been given to 20 Digital Media companies across the United States. As a PSP, we are able to deliver top performing advertising on the most popular search engine in the world. All of our analysts are trained directly by Google to ensure that we can provide advertising solutions that meet and exceed the standards set by Google and produce optimal results for our clients. We also have direct access to support and continued training from Google so that we stay ahead of the curve on the latest updates in the continuously changing landscape of Search Engine Marketing.

For more information about how the Google PSP Program can benefit your business please visithttp://www.google.com/ads/premiersmbpartner/advertisers.html

Page 5: Portis multimedia digital services

Social Media ManagementPortis Multimediahelps businesses utilize social media to increase brand awareness and interact with customers. Social media allows a business to distribute ideas, photos, videos, and links with the online world. Social media marketing gives your brand a chance to connect with customers on a more personal level than other methods.

A Social Media Manager Dedicated To Your BusinessYou can think of your social media account manager as an extension of your team. An initial phone call will be scheduled with your account manager and a representative from your business. This call will outline your goals and objectives for the campaign, allowing your account manager to create content that will best address those goals.

Professional Social Media Graphic DesignGraphics, such as a Facebook cover photo, Blogger design, Twitter page & more, will be created and uploaded to all social media sites to provide a more professional look. We can also update your social media graphics to highlight a special offer or new product you would like to promote.

Page 6: Portis multimedia digital services

Complete SEO program, including a combination of on and off page

optimization, content creation, local listings and

more for a specific set of keywords

Comprehensive review of

competitor sites to monitor, evaluate, track and extract

targeted keywords and gain an edge

on the search results

Business specific SEO strategy to

develop authority, relevance and

increase organic search results

Latest industry-leading SEO

technology and reporting to keep

track of key metrics to

measure success

Search Engine OptimizationUnlike other SEO companies, Portis Multimedia utilizes more than just the search engines to get you results. Search engine optimization tactics are used, but we also optimize your presence across local listings directories, social media websites and video platforms like YouTube & Vimeo. This cross-platform approach, in addition to using the most effective SEO strategies, is what we call Web Presence Optimization.

So What's Search Engine Optimization?

SEO is a marketing strategy used to generate as much traffic as possible to a website. Contrary to search engine marketing, SEO targets organic search results. Organic search results are not advertisements and website owners do not pay to be listed there. Search engine optimization tactics are used to raise the position a website is listed on the search engine for certain keywords and phrases. The traffic acquired through organic search results is free traffic.

Page 7: Portis multimedia digital services

Listings Management

Portis Multimedia will make sure your business is listed all over the web, with the correct information across all local listings sites and databases.

Update Once To Update EverywhereWith hundreds of databases and directory websites out there it can be nearly impossible to ensure your business listings are present and accurate. What if you change your phone number or move to a new location? Well, with local listings management from Driven Local it's easy. Just update once in our dashboard and it will update across all of your listings.

Stand Out From The Crowd With Rich ListingsWith rich listings from Driven Local you can take full advantage of all the features each listing website offers helping you separate yourself from the crowd. Take advantage of exclusive features like videos, photo options, featured messages & more.

Page 8: Portis multimedia digital services

•Portis Multimedia has partnered with Data-Dynamix to provide a turn-key solution for Small Businesses.

•The solution provides data-driven B2C email marketing •Our core asset is a 200M+ database of consumer demographics across a large array of demographic filters

•PM manages count development, works with businesses on creative development, and delivers detailed activity reporting

• Target your EXACT customer based on age, income, interests, geographic location and more!

• Guaranteed 10% Open Rate, if we don’t reach 10% on the first deployment, we’ll continue sending until we reach 10%.

Email Marketing – No Email Database? No Problem!

Page 9: Portis multimedia digital services

Animated Video Productiondeliver your message in a fun and engaging way with a custom animated video

Video marketing gives you the ability

to create strong relationships with

your existing customers and introduce your

company to potential customers. Build

trust and familiarity all while

exponentially increasing the impact

of your brand.We can handle your video every step of

the way, from concept, to scripting,

to animation, to completion, we’ll

help you determine how to clearly define

and express your message in a creative manner and help you

choose the video solution to best

brand your business.

Page 10: Portis multimedia digital services

Facebook AdsWhen it comes to advertising online, most people think their only option is a search engine ad, but that is not the case. By now we all know that Facebook is a major site but what most people don't know is that advertising on Facebook actually provides one of the most targeted advertising opportunities available.

Why Advertise With Facebook Ads?Facebook is the #2 most visited website in the world with more than half of their users visiting every day. Currently 3 out of every 4 smart phone users use Facebook on their phone. With that large of a user base, it is possible to target almost any demographic. Businesses can target Facebook users based on their location (state, city, zip), demographics, interests, likes, behaviors, connections and more.

How does Facebook Ad Pricing Work?Facebook ad pricing works on an auction system, similar to Google AdWords. You place a bid telling Facebook how much you are willing to pay per click, or per thousand people who will potentially see your ad.

There are several different ad types you can use when advertising on Facebook. Let our

analysts help you decide where to place your ad and who to place it in front of.

Page 11: Portis multimedia digital services

Display Advertising

Did you know 95% of time online is spent outside of search? If you are only running search campaigns, you are missing out.Establish brand awareness & recognition in your market.Advertising on the Google Display Network allows users to see relevant banner ads for your products while they are browsing the web on a Google Display Network approved site.Reach users with banner ads displayed across websites relevant to your business and customers.Your brand and company awareness are the focus through the use of image advertising. A specific audience is targeted by age, gender, website categories and web browser history. The targeting parameters are set up and display ads are shown to potential customers. Now, while the ads are being shown to all users within the reach of the parameters, only the ad clicks are charged. Interested users will click but every person who sees the ad will see it for free!

Page 12: Portis multimedia digital services

Audience Retargeting

Show Ads To Users Who Have Expressed Interest In Your ServicesRemarketing lets your business show ads to users who have already expressed an interest in your products or services by targeting those that have recently visited your website.Increase conversions and brand awareness.Remarketing keeps your brand fresh in the minds of prospective consumers and stimulates their return to your website. This can provide a positive impact on ROI. The added ability to combine remarketing with other targeting methods—such as customer interests, or specific site topics—can also increase the potential for more conversions, calls and engagement with your target audience.

Page 13: Portis multimedia digital services

One Website For Every Device.

Let's face it, people access the internet in a totally different way than they did just a few years ago. Tablets, smartphones, smart TVs, netbooks and many other devices have made it possible to access the web from virtually anywhere. Is your website providing a good experience on all of these devices?According to a survey by Google, 48% of users said that if a site didn't work well on their smartphone, it made them feel like the company didn't care about their business. Responsive web design from Portis Multimedia will ensure your website looks great on all devices & screen sizes and that your customers know you have their best interests in mind.

Not Convinced Yet?

A responsive website carries with it the following benefits:A Seamless User Experience

Rather than designing separate sites for desktops, tablets and smartphones, a responsive design can target all of them and deliver a user experience that customers will be familiar with as they change devices.

SEO & PPC Benefits

Google recommends a responsive web design above other approaches. The search engines are giving mobile optimized websites priority in mobile search results.

Higher Conversion RatesAt the end of the day, what really matters is how well your website converts. By increasing the focus on smartphone & tablet users while still addressing desktop users, the overall conversion rate for your site will increase.

Call 801-513-4087 to discuss your project and get a free quote!