Pico's Experience in Olympics and Sports

Appointed to provide temporary infrastructureand manage overlays installation for the

Coastal Cluster at Sochi 2014,Pico is fully geared to realiseyour Olympic mission with :

visitor engagement and digital media contentsponsor pavilions and hospitality suites

event logistics and branded environments

[email protected]

Activate Sochi 2014

Sochi is Pico’s Sixth Olympics

www.pico.com/sport

2,500 experts • strategically-located offices in 36 major cities • 100,000 sq.m. of production facilities

Pico’s Experience in Olympics and Sports

Cathay Pacific HSBC Hong Kong Sevens 2012-2013 . Singapore F1 Grand

Prix 2008-2017 . HSBC Golf Championships 2008-2013, China & Singapore . Universiade Games 2011, Shenzhen . Asian Beach Games 2010, Muscat . Singapore Youth Olympic Games 2010 . 2010 Asian Games, Guangzhou . Barclays Golf Open 2007-2013, Singapore . East Asian Games 2009 Hong

Kong . Commercialbank Qatar Masters Golf Event 2009, Doha . Doha Asian

Games 2006 . Melbourne Commonwealth Games 2006 . 117th International

Olympic Committee Sessions 2005, Singapore . Tiger Cup Vietnam 2004 . Standard Chartered Sevens 2003-2004, Singapore . Formula-One Power

Boat Championship 2003, Singapore . Omega Golf Open 2003, Hong Kong

Activate Sochi 2014 2 / 3

Sydney 2000 . Athens 2004 . Torino 2006 Sochi 2014Beijing 2008 . London 2012 .

Proven Track Record at Six Olympic Games

// Venues: Overlays, temporary facilities, spectator stands, fully-functioning tents and mobile cabins, flagpoles and carpeting// Torch Relays: logistics management for nation-wide torch relay// Sponsors: showcases, pavilions, hospitality suites and hospitality programmes// National houses and pavilions// Souvenirs and Merchandise: pin-trading centres// Broadcasting studios and media centres// Internet lounges for officials, athletes and media// Restaurants and catering tentage// Look programmes and wayfinding signages// Digital media content and visitor experience

Pico at the Sochi 2014 Winter Olympics


As a result of our success in providing temporary infrastructure for the Winter Olympics

test events in 2013, Pico won the contract to provide temporary infrastructure at all

competition venues for the XXII Olympic Winter Games and XI Paralympic Winter

Games from the Sochi Olympic Organising Committee. The newly-built 2014 Olympic

site comprises 11 venues and is divided into two clusters: Coastal and Mountain,

with a total of 98 events in 15 winter sport disciplines being held over venues.

Pico is providing a wide range of temporary infrastructure for the game, including

tents and fencing, as well as taking on a project management role, overseeing all

work related to the overlays installation at the Coastal Cluster and its magnificent

Sochi Olympic Park, which houses the Fischt Olympic Stadium, Bolshoy Ice Dome,

Iceberg Skating Palace and the main Olympic Village, among others.

Pico is also providing 53 tents across both the Coastal and Mountain clusters, with

the biggest tent – a massive 3,750 sq. m. – being located at Olympic Park. These tents

include interior fit-out, heating and ventilation. Completing this work in the runup to

the Olympics was no easy feat, given the harsh winter weather, characterised by severe

storms and furious winds. Every tent, fence and overlay had to be reinforced.

Pico is proud to continue our tradition of delivering high quality work for this, our

6th Olympic Games, and we hope that all athletes from all nations have enjoyed the

moments in their quest for gold and glory.

Acer at the London 2012 Olympics

ACER participated in the London Olympics in two major ways: by offering free-of-charge Internet lounges in several Athletes’ Villages and through the uniquely entertaining ACER Pavilion inside Olympic Park. The exterior of ACER’s 1200 sq. m. three-storey Journey Pavilion featured a ‘living façade’ with 30 moving shutters, working synchronously with a 120 sq. m. LED screen. Inside, ACER gave visitors an experience which allowed them to viscerally feel the excitement and emotion of the Olympics. This experience utilised cutting edge technology, including QR smartcards, a high-definition 3D refractive video projection allowing visitors to interact with the virtual ‘ACERMAN’; a virtual racing board utilising high-tech programming and 3D projection mapping technology; and a Journey Sphere, providing an engaging gaming experience using a unique Pico 360-degree spherical display system. On level three, the Corporate Hospitality Suite was a large open-plan space in which athletes, VIPs and press could relax, watch the Games and enjoy food and drink in an elegant, private setting. A balcony provided stunning views across the Park and covered outdoor seating.

The ACER Internet Lounges were designed to look like large, sweeping petals, creating a serene “garden” feel. This open, relaxed design provided a space for athletes to unwind and keep in touch with friends and family, most of whom were thousands of miles away.

P&G Family Home at the London 2012 Olympics

Before the Olympics, this converted viaduct was a wine museum; but for the

duration of the games it was transformed into the Proctor and Gamble Family Home

for Team USA and other athletic teams from around the world.

Working with Landor Associates, Pico divided the space into comfortable and playful

themed zones, including ‘Cityscape’, ‘Homescape’ and ‘Parkscape’. Adding a layer of

complexity to the work, security arrangements meant that Team USA could not have

any contact with teams from the rest of the world, and thus every sector had to be

duplicated.

Inside, live TV feed of the Games was broadcast around the home, while special

hospitality and entertainment events were held. Pico teams designed and fabricated

the specialist theatrical lighting and trusses, and handled most of the audio visual

elements. In all this was a demanding and exciting project; this incredible makeover

was completed in a mere 14 days.

Pico was a big part of the action elsewhere at the London Olympics, handling the

interior fit-out and graphics for the Olympic broadcasting studios of China’s CCTV

and Japan’s TV Asahi.


Pico at the Beijing 2008 Olympic Torch Relay

As torch relays go, this was the longest - travelling 137,000 km through 106 cities

in four months - and highest - travelling 8,844.43 metres into the Himalayas and

then into Tibet - in the history of the world. A major sponsor of the Beijing 2008

Olympics, Coca-Cola entrusted Pico to provide logistics management support of its

leg of the nationwide torch relay across mainland China.

Hong Kong was the first Chinese city to welcome the Olympic flame as well as

the hosting city for the Equestrian events. We produced and installed the “Welcome

to the Beijing Olympics” decorating elements for the Olympic Equestrian venues

across Hong Kong.

As a major sponsor of the Olympic Torch Relay, Volkswagen was keen to reach

out to their guests in major cities in China along the relay route to Beijing. Pico

was appointed to handle all design, production and project management for

these events.

China NetCom at the Beijing 2008 Olympics

China NetCom Onsite Showcase

The 1,384 sq. m. China NetCom (CNC) Showcase was located at the Olympic Green. The Pavilion showcased CNC brand messages and services via interactive and gaming kiosks plus several other informative exhibits. Pico provided turnkey service from design, project management, installation to operations for the showcase.

China NetCom Hospitality Centre

We were appointed to provide turnkey service including project management, design and fitting-out for a 400 sq. m. hospitality suite for VIP guests at the Olympic Green. The design concept Pico used for CNC’s on-site showcase was also applied to the brand’s Hospitality Centre in order to ensure consistency of image.

China NetCom Press Centre

China NetCom (CNC) appointed Pico to provide turnkey service from design, project management, installation to operations for the Main Press Centre. Our team’s skills ensured that the end result offered media representatives a wonderful opportunity to experience first hand CNC’s many specialist services.

China NetCom Telecom Service Centre

Pico serviced China NetCom (CNC) in the design and production of a 171 sq. m. Fixed Telecom Services Centre for athletes residing at the Olympic Village. In providing turnkey service for this project, we once again leveraged a consistent design theme to ensure that CNC was able to benefit from an optimal branding strategy.

Lenovo i.lounge at Olympic Village

In Beijing, Hong Kong and Qingdao, Pico was appointed to handle design, production and project management of several Lenovo i.lounges. This fully-fledged lounge also included entertainment zones where visitors could watch the games, take photos with the Olympic torch, make pledges to charities and relax in the gaming zone.

Lenovo i.lounge at Bank of America Hometown Hopefuls Family Centre

We were appointed to handle design, production and project management of Lenovo’s 105 sq. m. internet lounge at this suite.

Lenovo i.lounge at Main Press Centre

We handled the design, production and project management of a state-of-the-art 110 sq. m. i.lounge for media representatives and journalists.

Lenovo Service Centre at Main Press Centre

Pico was appointed to handle the design, production and project management of the interior decor of both the service centres located at Beijing 2008 Olympic Main Press Centre and Beijing International Media Centre.

Lenovo at the Beijing 2008 Olympics

Bank of China Onsite Showcase

Bank of China (BOC) appointed Pico to fabricate and install a 1,446 sq. m., two-storey showcase at the Olympic Green. A series of fascinating artifacts dating back to BOC’s earliest days plus various interactive kiosks helped attract visitors of all ages and walks of life to the Pavilion.

Bank of China Hospitality Centre

We were commissioned to fabricate and install the interior décor of a 400 sq. m. VIP hospitality tent at the Olympic Green.

China Mobile Onsite Showcase

We were appointed to handle design, production, installation and project management of the brand’s two-storey, 1,756 sq. m. showcase at the Olympic Green. Pico created 360-degree projection wall for China Mobile and assisted in the production of a state of art video for the wall.

China Story – Hong Kong at Olympic Park

Pico handled design, project management, production and installation of the Interior décor for the 90 sq. m. Hong Kong S.A.R. tentage at the China Story Thematic Area inside the Olympic Green’s Cultural Square.

Bank of China, China Mobile and Hong Kong S.A.R. Tentage at the Beijing 2008 Olympics

Coca-Cola Pin Trading Centre at Olympic Village, Chaoyang Park and Olympic Expo in Beijing

Coca-Cola was determined to communicate its “green” values and ensure the city of Beijing was overflowing with this Olympic culture pioneered and exclusive to Coca-Cola. To achieve this, Coca-Cola set up Coca-Cola Pin Trading Centres which encouraged pin exchanges at three key locations across Beijing. The Pin Trading Centres were strategically targeted at different consumer market sectors from athletes, sports officials, media to mass public. Pico’s specialists provided Coca-Cola with a turnkey service spanning across design, project management and production to the installation and operation of the centres during the 2008 Games.

Samsung Customer Service Centre at Main Press Centre

Our team provided full production and installation of the interior décor for this 57 sq. m. Samsung’s Customer Service Centre at the Main Press Centre.

OR@S Registration Centre at Olympic Village

We were appointed to handle production and installation of the interior décor of this 60 sq. m. Samsung branded tentage.

Volkswagen Olympic Hospitality Centre

Pico was appointed to handle design, interior décor, production and project management services for the 800 sq. m. tentage for the Volkswagen Olympic Hospitality Centre at the Olympic Green.

Coca-Cola, Samsung and Volkswagen at the Beijing 2008 Olympics

McDonald’s and NBC at the Beijing 2008 Olympics

McDonald’s RestaurantThe exclusive restaurant operator licensed to operate on the Olympic Green at the 2008 Games, McDonald’s commissioned Pico to design, build and project manage the exterior facade and architecture for its two-storey 3,020 sq. m. restaurant at the Olympic Green.

NBC Catering TentageThe US’s first national broadcasting network, NBC television appointed Pico to design, project manage, produce and build 1,380 sq. m. of fully-functional catering tents for its broadcasters at four different sites at Beijing 2008.


House of Brazil and Korea House at the Beijing 2008 Olympics

Korea House at Prime Hotel

The Korean Olympic Committee appointed Pico to handle interior design and interior fitting-out of its 700 sq. m., three-storey Korea House for international journalists and broadcasters at the Beijing 2008 Games. In creating the lobby, reception, information hall, press room, broadcasting studio and office for the build-ing’s second and third levels, we utilised traditional Korean design flourishes across all areas. Graphic banners, multimedia and furniture were all beautifully planned and executed. Our design also included a display showcasing the 1988 Olympic Games in Seoul plus informative educational information about the Korean Olympic Committee itself.

House of Brazil at Jian Guo Garden Hotel

The 700 sq. m. Casa do Brazil Pico produced and installed at the Jian Guo Garden Hotel received a great deal of praise from visitors. In addition to serving as a hospitality suite where Brazilians could celebrate their achievements at Beijing 2008, House of Brazil also acted as an ambassador for Brazil’s candidacy to host the 2016 Games.

TV Asahi at International Broadcasting Centre

At Beijing 2008, TV Asahi, one of the leading Japanese broadcasters, sent 100 staff members to cover all the Olympic action both on and off the track. To ensure their 48 sq. m. studio wowed audiences back home, the broadcaster commissioned Pico to fit-out its facility with lively graphics that entranced both viewers and the channel’s on-site sportscasters. The background is designed to match the National Stadium image with various combination of LED lights. From this studio, all activities were introduced to Japan on time by famous sports commentators.

Nippon TV at International Broadcasting Centre

One of Japan’s top four TV networks, Nippon TV appointed Pico to handle the interior fit-out of its 65 sq. m. studio and Fairtrans (Pico group’s freight forwarding company) to handle precious broadcasting equipments freights including Broadcasting Vehicle from Japan at Beijing 2008. The end design featured eye catching Chinese-style Olympic graphics that really brought the action alive for enthusiastic Japanese sports fans.

TV Azteca at Ling Long Pagoda, International Broadcasting Centre

Established in 1968, TV Azteca is Mexico’s second largest television network. The broadcaster appointed Pico to provide a simple but stylish interior fit-out of its 120 sq. m. broadcasting studio at International Broadcasting Centre. The background actually featured a whole view of the magnificent “Bird’s Nest” National Stadium which, by itself, is a prominent icon for the programmes.

TV Asahi, TV Azteca and Nippon TV at the Beijing 2008 Olympics

Casa Americas, NBA and DB Schenker at the Beijing 2008 Olympics

DB Schenker Hospitality Centre at Xi Yuan Hotel

Leading international integrated logistics company DB Schenker was Official Logistics Provider for both the Beijing Olympic and Paralympic Games. Appointed to design, project manage, produce, install and deliver a hospitality suite for DB Schenker’s special guests, we created and fitted out special dining areas where people could catch the Olympic action on sophisticated AV facilities.

Casa Americas Hospitality Suite at Hotel Novotel Peace

Casa Americas wanted its hospitality suite at the Hotel Novotel Peace to make a lasting impression on its guests. In handling production and installation for the facility, our teams also created a specially branded zone for guests of internationally renowned sporting travel specialist, Cartan Tours.

NBA Hospitality Suite at Da Zhai Men

NBA’s hospitality suite at Da Zhai Men welcomed guests, sponsors and media representatives with inviting “meet and greet” areas, media presentation zones and spectacular live cultural performances. In designing, project managing, producing, installing and delivering this facility, our teams also created dining areas and viewing spaces where people could see Beijing 2008 events live on screen.

Deutsche Bank Hospitality Suite at The Ritz-Carlton

Deutsche Bank envisioned its hospitality suite at the renowned Ritz-Carlton Hotel to excite and delight visitors with live performances, plus a media zone and special lounges. In designing and delivering this project, our teams project managed, produced and installed an extremely elegant and entertaining facility.

Club Bud at New National Agricultural Exhibition Centre

A hospitality venue for major Olympic Sponsor Budweiser’s guests at Beijing 2008, the 2,000 sq. m. Club Bud at the NNAEC was a great place to party or unwind over a cold beer! In carrying out all indoor construction work for the display structure, Pico created not only product showcases, but also a lobby area with a massive 360° projection screen showing live Beijing 2008 events and results. A disco and business discussion zone rounded up an environment that really did have something for everyone.

Nike Athlete Hospitality Suite at Dong Dan Sports Centre

At Dong Dan Sports Centre, global sports giant Nike commissioned Pico to produce, install and deliver a 4,000 sq. m. hospitality suite for its sponsored athletes and their loved ones. Our decor offered a warm ambience and included a refreshment lounge and a theatre showing live action from Beijing 2008.

Deutsche Bank, Budweiser and Nike at the Beijing 2008 Olympics


Holland Heineken House at National Agricultural Exhibition Centre

Gielissen appointed Pico to create the venue overlays, interior decoration and a hospitality suite for the 10,000 sq. m. National Agricultural Exhibition Centre (NAEC) for Dutch spectators at Beijing 2008. Here, many visitors eagerly shared authentic national cuisine and beer while watching the sporting action. The venue also provided a highly effective showcase where Holland’s national team sponsors welcomed Dutch Olympic medalists and sporting legends.

Anglo American VVIP Hospitality Programme at Kerry Centre Hotel

Anglo American VVIP’s exclusive seven-day hospitality programme was aimed at 50 VVIPS worldwide. This turnkey project involved not only initial preparation work such as hotel selection, environmental and event design and decoration, but also essential fulfillment requirements. They included the meeting and greeting of VVIPs at Beijing airport and the organisation of client receptions and social programmes. Pico’s other key responsibilities included the handling of all programme logistics and the sourcing of gifts and souvenirs. In addition to events at the hotel itself, VVIPs were also invited to other sites such as the Whampoa Club and an alternative Opening Ceremony Reception at The Yuan Dynasty Temple in a traditional Beijing Hutong.

Heineken and Anglo American at the Beijing 2008 Olympics

Pico at the Beijing 2008 Olympic and Paralympic Equestrian Events in Hong Kong

Pico was appointed to handle the “look programme” for the Olympic and

Paralympic Equestrian Events.

Specific responsibilities included producing wayfinding signage and room

identification for major competition event venues and hospitality locations.

In addition to the provision of hundreds of temporary portable cabin-type sanitary

units, we provided everything from design, production and installation of directional

signages, banners, flags, maps, traffic signs, notices, room and tent identification.

Our work was subsequently seen at the Olympic Village, hotels, train

stations and the Hong Kong Sports Institute as well as the competition venues.


Pico at the Athens 2004 Olympics

In 2004 the Olympics returned to Greece, the home of both the ancient and the

earliest modern Games, attracting a record 201 National Olympic Committees and

3.9 billion television viewers. The first Asian consortium to be awarded projects for

the 2004 Games, a Pico-led syndicate played a vital role in establishing these records.

Appointed as an official contractor, our team ultimately helped supply and install

mobile temporary support units for 14 venues including the prestigious Olympic

Stadium itself. The scope of our services included the installation of over 50,000

sq. m. of fully functional tents, offices, signage, fencing, stages and furniture. These

facilities eventually served hundreds of thousands of visitors and press representatives

from over 200 countries.

Pico at the Torino 2006 Winter Olympics

Appointed as official supplier, Pico and our partner supplied and installed

temporary facilities and fully set up nine competition venues; two of which were for

the Paralympic Games. In addition to 40,000 sq. m. of tenting, we provided chemical

toilets, carpets, pavements, prefabricated houses, fencing, flag and banner poles. We

also supplied multi-tiered spectator seating, fully-functioning tents and pagodas,

restaurants, kitchens and catering facilities, commentators’ cabins, carpets and

flooring. Solid gantries, gangways, fences and protective safety barriers, electric

works and cable bridges were among our other major contributions to these Games.


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1. 117th International Olympic Committee Sessions 2005As official contractor, Pico was responsible for all venue management, staging and backdrop duties. Pico’s subsidiary MPI, was also appointed to provide consultancy as Professional Event Planner and Secretariat Support for the Local OrganisingCommittee in planning for this prestigious event. - Singapore

2. Melbourne Commonwealth Games 2006Pico and its partner was appointed the official provider for the Melbourne Commonwealth Games. We supplied and installed marquees, temporary wall panels, carpets, temporary floorings, lighting and air-conditioning for both the Games sites and the Office of Commonwealth Games Co-ordination. - Australia

3. HSBC Golf Championships 2008-2013We handled design and conceptualised numerous facilities for the event, including a three-storey HSBC hexagon hospitality suite, a viewing tower on the 18th tee, a complete media centre for 150 journalists, plus extensive entertainment and recreational facilities in Singapore. - China & Singapore

4. Cathay Pacific HSBC Hong Kong Sevens 2012-2013Pico worked closely with HSBC’s appointed agency to create three corporate boxes and the Hospitality Marquee, and to organise and theme the HSBC Group CEO Dinner. The Hospitality Marquee had an outdoor Garden Bar, a restorative Oxygen Bar and a massage area, which were proved very popular with guests. - Hong Kong

5. Doha Asian Games 2006We supplied and built some 400 fully-functioning tents, covering 28,000 sq. m. in 25 venues, requiring 14,000 sq. m. of flooring and 12,000 sq. m. of carpets. Games venues for which we served as official contractor included the Doha Sailing Club, the West Bay Lagoon, the Qatar Bowling Club and Sports City at Khalifa Stadium. - Qatar

6. Asian Beach Games 2010Our scope of work for the 2nd Asian Beach Games 2010 includes development and supply of overlay and temporary structures. - Oman

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1. Youth Olympic Games 2010Pico was appointed to provide signage and wayfinding facilities at the venues of the first Youth Olympic Games in Singapore. Our scope of work also includes overlays for venues of opening and closing ceremonies. - Singapore

2. Singtel Formula One Grand Prix 2008-2013We were appointed to set up temporary seating, hospitality suites for many of the sites around Formula One Singapore Grand Prix circuit. Facilities include Grandstands and Corporate Suits at Turns 1, 2 and 3 and the Grandstands at the Padang for the inaugural street race. - Singapore

3. Mizuno Stands at Various ExhibitionsIn creating a structure incorporating two giant spheres, our team effectively integrated Mizuno’s “X8” golf balls into a streamlined structure whose eye-catching, arc-shaped red and blue design instantly attracted passers-by. - China

4. Tiger Cup Vietnam 2004As official contractor, Pico provided event decorations, advertising signage and banners, also handling all necessary transport and logistics arrangement to all venues across cities. - Vietnam

5. Athens 2004 Olympic & Paralympic GamesA Pico-led consortium was appointed as official contractor to supply and install temporary facilities for all 14 venues including the prestigious Olympic Stadium. We have supplied over 50,000 sq. m. of fully functional tents, offices, carpet, flag-raising systems, signages, fencing, stages and furniture. - Athens

6. Callaway Stands at Various ExhibitionsCallaway Village concept was proved to be a resounding hit as it promised individual brand identities under the umbrella of the much respected Callaway name. - Korea

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1. Singapore Sports HubDue for completion in 2014, the S$1.87 billion Singapore Sports Hub (SSH) will be the world’s largest sports and entertainment complex. As a member of the Singapore Sports Hub Consortium (SSHC), Pico and our joint venture partner will be providing professional venue management services, including programming and events of the new Sports Hub facilities. We will be working in a collaborative effort with the Singapore government to help the nation achieve their vision for a thriving sports, entertainment, and lifestyle ecosystem. - Singapore

2. Omega Hong Kong Open Golf Championship 2003Pico was appointed to design and fabricate all venue decorations. The 700 sq. m. outdoor venue included comfortable hospitality and stylish boutique areas to feature the title sponsor’s latest products. - Hong Kong

3. Standard Chartered Sevens 2003-2004For two consecutive years, Pico was appointed as official logistics service provider to manage the installation of fully equipped tents, interior decorations, signage, road shows and banners. We also managed electrical supply and creating a party area for each evening’s post-match. - Singapore

4. Mild Seven Outdoor Quest 2002Pico was appointed to provide decorations for the Mild Seven Outdoor Quest’s indoor and outdoor event venues. - China

5. Formula-One Power Boat Championship 2003In our role as official technical and logistics service provider, we supplied audio-visual systems, seating structures, tentages and barricades, crowd control systems and electrical linkages. We also handled all telecommunications, hospitality facilities and logistics arrangements for the race. - Singapore

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1. Japan House at Sydney 2000 OlympicsThe Japan Olympic Committee appointed Pico to provide interior services for the Japan House at the Sydney 2000 Olympics. The scope of works was extended to include the terrace room at the Australian Maritime Museum in Darling Harbour which was used to cater for various events and reception parties organised by the JOC during the Olympic games. Pico also built the Sponsor’s Room at the outdoor space adjacent to the terrace room. - Australia

2. Torino 2006 Winter OlympicsPico and its partner was appointed official supplier to the Torino 2006 Winter Olympics. We provided facilities including 40,000 sq. m. of tents, 800 chemical toilets, 8,000 sq. m. of carpets and pavements, 13,000 sq. m. of prefabricated houses, 66,000 metre of fences and 1,500 flag and banner poles. - Italy

3. Commercialbank Qatar Masters Golf Event 2009Pico designed and delivered The Pearl Qatar Hospitality Chalet at the 2009 Commercialbank Qatar Masters Tournament, which is considered one of the top events on the Tour’s international calendar. The Hospitality Chalet was elegantly draped in the corporate colours of The Pearl Qatar and featured a fibre-optic ceiling, evoking a luxurious feel. A cascading water fountain framed by a garden of white lilies was an eye-catching aspect and contributed to the elegance and luxury theme of the chalet. - Qatar

4. Barclays Singapore Open 2007-2012The Singapore Barclays Open held at the Sentosa Golf Club is one of Asia’s premier golf tournaments and a magnet for the world’s top golfers. Pico was appointed to build Premium and VIP hospitality suites for the Patrons and Sponsors of the Open, which occupied over 1,500 sq. m. and were fully fitted-out with specially customised furniture. This is the first time a modular structure had been used for a golf tournament. - Singapore

5. East Asian Games 2009Pico was appointed to provide construction and installation services for temporary overlay and thematic design set up works for the government venues including the competition venues and surrounding areas such as offices for judges and organisers, ceremonial facilities, lighting, spectator seating and also design and execution of the media centre. - Hong Kong


A Trusted Name Around the World

Pico is a leading Total Brand Activation company with a worldwide

presence and a proven track record nearly half a century long.

Innovative, insightful and inspired, we bring brands to life through

powerful and engaging experiences - from strategy to execution.

With an international network of some 2,500 inspired professionals

in 36 major cities worldwide, we are passionate about

creating integrated and powerful brand engagements across

multiple activation platforms – from exhibitions, events and world

expos; to retail and branded environments, museums and themed

environments, visual identity solutions, sport marketing and overlays,

and facility management and consultation.

Our strength comes from the diversity of our people - from

brand strategists to museum specialists - and the depth of

our understanding of different cultures and industry practices.

Backed by 100,000 sq. m. of in-house production facilities

across five continents, Pico has an impressive pedigree of

activating brands across the world stage.

In 2014, Pico was ranked second in CEI Asia magazine’s

Industry Survey of Asia’s Top Business Event Companies. In

2012, Pico won the Event Marketing Agency of the Year Gold

Award from Marketing Magazine and was ranked second in

America’s Special Events Magazine’s Top Event Company

listings in 2012-2013.

Pico Far East Holdings Limited has been listing on the Hong

Kong Stock Exchange since 1992 (HKSE Stock Code: 752).

Our associate company, Pico (Thailand) Public Company

Limited was also listed on Thailand’s MAI in 2004 (Stock

Code: PICO). In Financial Year 2013, Pico Far East Holdings

Limited reported a turnover of US$428 million and a market

capitalisation of US$384 million.

Pico Bandar Seri BegawanTel 60 - 19 311 [email protected]

Pico BangkokTel 66 - 2 - 748 [email protected]

Pico BeijingTel 86 - 10 - 8482 [email protected]

Pico CairoTel 2 - 010 - 109 [email protected]

Pico ColomboTel 94 - 11 - 234 [email protected]

Pico DohaTel 974 - 44677 [email protected]

Pico DongguanTel 86 - 769 - 8777 [email protected]

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At Pico, we strongly believe that the future quality of human life is dependent on both economic vitality and a healthy natural environment. The continuing health of the communities in which we operate in and the natural environment is crucial to our global success and will play an ever-greater role in our future achievements. Our PicoEco policies ensure that we are committed to the principles of sustainable development, that we reduce the environmental impact of our business operations wherever possible, and that our activities help to safeguard our planet for future generations.

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