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Presentation for how to create the perfect blog post for SEO purposes. Courtesy of Design and Promote your one stop shop for all of you website and web design needs. https://www.designandpromote.com
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• Custom Website Designs That Convert More Visitors Into Customers
• Search Engine Optimization
• Website Content Creation, Pages, Blogs, White Papers
• Website A-B Split Testing
• Newsletter Design & Management
• Logo Design, Email Signatures & Branding Guidelines
• Social Media Strategy & Implementation
• Business Photography including Google 360 Virtual Tours
What We Do
• How many of you have a company blog?
• Do you use WordPress?
• How often do you post?
• Do you post on a schedule?
• Who writes your posts?
• Do you track results?
Questions For You
1- Find The Right Keywords - Find out what keywords are being used by people searching online.
2- Use Those Keywords On Your Website And Blog – You can’t be #1 for something you don’t even mention.
3- Get Backlinks - Get links to your website from other credible relative websites, these are like votes in Google’s eyes.
SEO Basics
Identify Keywords
• Think Like A Customer
• Check Out Competition
• Google Keyword Tool
• How Many Competitors? search allintitle: keyword
Google Keyword Tool Example
https://adwords.google.com/ko/KeywordPlanner/Home?__c=8103989618&__u=4427952458&__o=cues
Keyword Competitor Check
Places To Use Keywords On Your Blog
• Blog Titles & Descriptions
• Blog Content – about 2%
• Image Names & Alt Text Tags
• Blog Categories
• Links To Your Posts
Blog Post Blueprint
Lets Do One Together
Measuring Results
• Google Analytics, Statcounter, Clicky
• Number of Visitors, Keyword Searches, Websites Came From and Bounce Rates
• SEO Book Toolbar - Rankchecker
SOCIAL MEDIA
Sharing Your Blog Posts On Social
Announce Blog Posts Differently Across Social Media Channels
• Don’t post the same message across all of your social media channels.
• Think of Your social media channels as news stations. The facts of the story (your blog post) are the same, but your headlines (what draws readers in) are different.
Same article, different post.
Same article, different post…
Google+
• Your audience might have missed your blog post the first time.
• Lonely Planet Example:
Announce Posts More Than Once
• If your company has a newsletter, be sure to include a link to your blog in your newsletter.
• “Read more tips on our blog”
• “Visit our blog for more articles and tips”
• “Top 3 blog posts of the month”
Promoting Your Blog In Newsletters
Plan ahead: Create an editorial calendar
Blog Calendar Topic/Title Details Keywords Audience Call To Action Pictures
Author: Mary
Due Date: 3-Mar-2014
Post: 3-Mar-2014
Author: Josh
Due Date: 5-Mar-2014
Post: 11-Mar-2014
Author: Mary
Due Date: 12-Mar-2014
Post: 12-Mar-2014
Author: Josh
Due Date: 13-Mar-2014
Post: 13-Mar-2014
Author: Mary
Due Date: 21-Mar-2014
Post: 21-Mar-2014
Author: Josh
Due Date: 26-Mar-2014
Post: 29-Mar-2014
Author: Mary
Due Date: 27-Mar-2014
Post: 30-Mar-2014
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
• What to include in an editorial calendar for blogging:
• Topic, details, keywords, audience, call-to-action and pictures/visual.
Resources
• http://www.wpvirtuoso.com/how-many-blogs-are-on-the-internet/
• http://www.bigideaswriting.com/seo-copywriters-checklist-for-writing-an-seo-blog-post/
• http://www.designandpromote.com/what-is-the-best-keyword-density-for-seo/
• http://www.designandpromote.com/how-to-write-a-perfect-blog-post-for-seo/
• http://www.wpvirtuoso.com/how-to-write-a-blog-post-for-a-businss/
Free Monthly Educational Seminars
http://designandpromote.eventbrite.com/
Bruce Jones – Erica PaczkowskiDesign & Promotewww.DesignAndPromote.com630-995-7109bruce@designandpromote.com
1952 McDowell Rd Suite 100 Naperville IL 60563
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