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Presentation on the lessons learnt so far in the launch of BDlive, one of South Africa's leading business news platforms. Prepared for delivery at the 2013 African Media Leaders Forum (AMLF) which will take place in Addis Ababa, Ethiopia, from 6 to 9 November 2013.
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A paywall in A paywall in progressprogress
ReadersReaders
Launch of BDlive
Introduction of paywall
Sept 2012: 214,328* *
Dec 2012: 481,657
Mar 2013: 572,681
June 2013: 688,479
Sept 2013: 778,434
*Audience figures redacted in this version due to sensitive nature of the information
What we know so What we know so far…far…
Price PricePrice
What we know so What we know so far…far…
To bundle or not to bundle
What we know so What we know so far…far…
More and
more mobile
What we know so What we know so far…far…
The user experien
ce
What have we learnt?What have we learnt?Paywalls are not a silver bullet
What have we learnt?What have we learnt?
Keep it simple
What have we learnt?What have we learnt?
Know your audience, own your audience
What have we learnt?What have we learnt?
Partner with experts
What have we learnt?What have we learnt?
Perfect the user experience
What have we learnt?What have we learnt?
Integrate your systems
What have we learnt?What have we learnt?
Let them know you’re there
What have we learnt?What have we learnt?
How much is enough?
