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Storytelling is the one true superpower we all possess.
Be heard.
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We were born for story.
ADHD is now a communicable disease, and we’re all the virus.
Story is the antidote.
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“The big question is whether you are going to be able say a hearty yes to your adventure. “ - Joseph Campbell
Story is as important to our brain for survival as oxygen is to our lungs.
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We can go weeks without eating, days without drinking, but only about 35 seconds without finding meaning in something around us. - Lis Cron, Wired for Story
THE STORY CYCLE
Craft and tell compelling brand stories that sell
THE STORY CYCLE
Ritual
Moral
Journey
MentorAntagonists
Disruption
Stakes
Hero
Victory
Backstory
Your Personal Brand Story
Beginning Middle End
The best stories are inspired by actual events,
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whether they happened or not.
Act I The Beginning
Where In The World Have You Been?
1
Who’s Your Hero?
2
What’s At Stake?
3
The Call To Adventure
4
Act II The Middle
Conflict is the marrow of all stories.
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Villains, Fog And Crevasses
5
Enter The Mentor6
The Road Of Trials
7
Victory Is At Hand!
8
Act III The End
The Moral Of Your Story
9
To Be Continued...
10
Ritual
The Moral
Journey
Mentor
Antagonists
Disruption
Stakes
Hero
The Story Cycle
Victory
Backstory
THE STORY CYCLE
Story in Action
How effective is your content marketing?
Use your own photos to tell a story in digital
Jack in the Box uses a three act structure in this story: set up, problem, solution
The three act structure of a six second Vine video
See how the Story Cycle plays out in the REI #optoutside campaign
It’s not too late to reignite your inner storyteller
The most potent story you will ever tell is the story you tell yourself.
So make it a good one.
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Your Story Should Be Heard
Copyright 2016, Park and Company Marketing Communications, Inc. All rights reserved.
