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Outsource Your Content Marketing without Losing Your Soul
Bill Rice, Founder & CEOKaleidico Digital Marketing
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Why is content marketing important?
• Top 3 reasons people follow brands
• Primary driver behind 50% of purchases
• 55% more web visitors
• 434% more indexed pages
• 97% more back links
Content is at the center of most digital marketing strategies and campaigns.
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Startups should have only two priorities
• Product Development
• Business Development
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The Dilemma…
• Most startups DEPEND on the Internet for awareness and business opportunities
• The Internet IS content
• Therefore, you NEED content
• Content CAN’T be a priority
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How we think it works
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How it really works
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Leaves you with two choices
• Pull a lot of late nights, or
• Outsource content marketing
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You’re the expert
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Find other experts
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Outsourcing content marketing
Your VERY IMPORTANT role:
• Know the current content market
• Lead the editorial process
• Be the head content promoter
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What should you be doing?
Blogging
Photos & Video
Content Distribution
3 to 1 (if possible) Offsite Blogging
Email Capture & Marketing!
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