SEOComponents

OptimizationTactics

TITLE TAGS H1s, H2s, ETC.

KEYWORD INFUSION

IMAGE ALT TAGS

QUESTION-BASEDSUBHEADINGS

PAGE LAYOUT

META DESCRIPTIONS

STRUCTURED DATAKnowledge Graph

Featured Snippets

Reviews

Events

Tweets

DOWN-FUNNEL CTASHard Conversions

Soft Conversions

LATERAL CTASCross-Linking

Social Sharing

Created by Rhen Wilson, Freelance Content Marketing Strategist, 2017 | Icons by Xela Ub Visit www.rhenwilson.com

On-Page Search EngineOptimization Framework

rhenwilson.com

INTENT

The keywords users query suggest andimply their intent.Use the SERP (search engine results page) to attract visitors

by responding to their intent.

CONTENT

The content must answer a question or address the pain point of the search-er's intent. Content must be easy to

understand, scannable, and visual.

CALL TO ACTION

Content should fully answer the user's question at that moment but should

also anticipate the user's new needs by offering a relevant next step.