On linked in, group dynamics matter

On LinkedIn, Group Dynamic Matter

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LinkedIn Groups

• As a marketer, LinkedIn is an excellent platform to engage with potential customers or interest groups and convert traffic into sales.


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Read on for some best practices:

• You could start by joining specific groups related to your industry.

• What exactly to share or post? You could start by posting content/news/latest developments related to your industry.

• Polling is a great way to draw out members. Seek opinions on trends related to your brand. You will understand your targets much better.


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• LinkedIn Groups is a great chance to actually provide some solutions to individual problems about a service, or an industry, users tend to respect problem solvers.

• Many times, people are more drawn to visuals than text. So, you could post infographics or images from time to time.

• Share content about your brand after, say, six weeks of following all the best practices, and you will be followed and valued.


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Don’t forget re-targeting

• An advertising tool that works well on LinkedIn is re-targeting

• Links that have been shared via LinkedIn can help you understand which landing page of your site has been viewed by a specific person, Depending on this data, you could tailor ads/campaigns to suit your audience’s interest

• LinkedIn in its various avatars, including Groups, is bound to boost your ties with audiences and lead to that magic word with a capital C – Conversions!


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Marketing

On linked in, group dynamics matter