FRANCE

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# Organisation of a competition which offers winners the opportunity to test the camera and to produce a fashion shoot, which would be featured in ELLE and on Elle.fr.

OBJECTIVE

RESPONSE

# To introduce the new Olympus Pen Mini camera and to demonstrate its user-friendly nature and ease of use.

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A BI-MEDIA CAMPAIGN

PRINTWEB

# Advertorials

# Online competition# Dedicated space# Emerging online campaign

# ONLINE COMPETITION

DEDICATED ONLINE SPACE

Concept: ELLE users are invited to send their best pictures on the theme ‘My inspiration, my life’.A jury of professionals will select three winners, giving them the opportunity to test the camera and to produce a fashion shoot, to be featured in ELLE and on Elle.fr.

Recruitment, registration process…The three eventual winners got a special focus including photos and reports on their projects

# ONLINE COMPETITION

A special quiz to win the Olympus Pen Mini was also presented in the dedicated space

DEDICATED ONLINE SPACE

ONLINE CAMPAIGN

# ONLINE COMPETITION

To promote the competition, linked to the dedicated space.

#ONLINE COMPETITION

Advertorial in ELLE to present the competition, and to recruit readers, linking to the dedicated online space.

ADVERTORIALS

Double page advertorial to reveal the winners with their photos, personal quotes and details about their project.

FOR MORE INFORMATION

PLEASE CONTACT:

The Integrated Solutions Department+33 1 41 34 87 39