Nonprofits: Create an 'All-Powerful' Marketing Campaign

Legends of Light

Omniscient

Marketing Campaign

LEGENDS OF LIGHT | 01

Nonprofits everywhere are failing at a rate of 70% and it’s primarily due to an inability to gain exposure across a crowded web space. Donors are busy, mobile and desktop browsing is

restricted to their most pressing needs and your campaign is simply not getting in front of them enough times in enough different ways to stir them to action.

You need to know that your brand is consistently flooding the Internet and showing up in at the top of each social media search and that all those search results are overtaking the entire first few pages of a web search result.

Business Strategy, Metrics, Giveaway Products, Funnel, Backend, Content Marketing, Paid Ads, Tracking & Data Analytics and Traffic Conversion

WHAT IF WE ADDED THESE ELEMENTS TO YOUR NONPROFIT:

Expanded Audience Base

More Firepower With Ad Grants

Organized Leveragable System (Funnel & Marketing Automation)

Multiply Donations Through ROI Tested Campaigns and More!

Radio Programs, Events, Joint Venture Partnerships and Sponsorships

WHAT DOES A NON PROFIT NEED TO SUCCEED?

YOU COULD ENJOY:

WHY WE DO IT?

What you need is Omniscient Domination!


Can You See How Our Business and Marketing Strategy can complement the success of yourcampaigns? We want to be your secret partner that amplifies every effort you are already putting forth by helping you leverage the things we are experts at, in alignment with your existing content, programs and efforts.

Imagine if your nonprofit was for the homeless and anytime anyone typed in the keywords: food, homeless, shelter, housing, economy… and a host of other related keywords.... your charity would rule the first page, 2 pages, even 3 pages of results. You would be going a long ways in getting your message heard. Now imagine if your for-profit partner is only paying a fraction of the cost required to drive this traffic and receiving 10x more ad budget than they are spending. The only thing left to convince them that this is a deal they can’t pass up is to show them how we can use it to drive additional for-profit revenues for them as well!

WHAT ARE THESE TRENDS?


With each piece of content being consistently branded and carrying a Call To Action link, sending people back into a sales funnel that diverts to their product offerings, the nonprofit message of empowerment can carry with it a compelling reason for prospects to buy their product.

It all starts with a good strategy and then with the power and precision of our programs, we are able to generate revenue, increase engagement and develop fans of your nonprofit.

The Legends of Light Marketing Campaign is intended to empower you to recruit a For-Profit Partner or High Yield Sponsor to magnify their donor budgets by teaming up with us to leverage Google Ad Grants and our 350 person team of expert content creators and distributors. By creating a precise sales funnel, proper lead magnets (giveaways) and by targeting an ad campaign in accordance with Google Ads, we are able to provide you with not only a significant platform, but also an increasingly larger budget for driving traffic.

Legends of Light is a plug and play program ready

to serve your business and its highest vision for

people, profit, and purpose.

Apply Now

http://www.keydifferencemedia.com/nonprofit-apply/


We collaborate with you to determine a strategy and keyword-rich approach.

We determine your best content to use

We repurpose each piece of content into 18 different assets (Properly formatted text, images, video, audio, etc) per the social media channels and search engines

We distribute those assets across the top 65 social media channels and platforms.

We then drive targeted traffic to those social media search sites with Google Ads, paid for by the $10K a month Google Grant we will align for you

We monitor all formatting, distribution and activity for compliance and analytical feedback

As the campaign succeeds throughout the year, we will contribute our own funds to promote it even further with retargeting, additional targeted ads from other platforms and more content for qualified organizations.

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This process is simple to understand but difficult for most companies to accomplish, which is why this is our primary focus, and it’s why we’re the most efficient content repurposing business in the world.

In summary, the process looks like this:


CONTENT MARKETING:

ROADMAP TO $1M IN AD GRANT:

FUNNEL & MARKETING AUTOMATION:

CONSULTING:

Repurposing and distributing your valuable content

Google Ad Grants offers up to $10K per month plus after analytics are established as qualified metrics, another $480K is available and once our final metrics are established KEY Difference Media will align with you to invest up to $520K in additional funds

Each piece of content has a call to action affixed to it, to drive traffic into your sales funnels or landing pages that we will create for you.

It’s half preparation and half manpower… we will ensure your message is aptly tuned to the market you are serving.

The Answer to NonProfit Donor Struggles

HOW WE DO IT


With content marketing, you are dominating Google image search, Google video search and the search results of every platform such as YouTube, Slideshare, Pinterest, Soundcloud, etc.

Anywhere there is a search box, we place you on top with authority!

Yahoo and Bing aren’t the 2nd and 3rd search engine in the world. Pinterest, Slideshare, YouTube, Facebook, etc. have taken over these roles. Google is still No.1, but it isn't the only and best source of targeted traffic.

Why is Content Marketing all the rage these days? Why is SEO out of favor with leading marketing agencies and how is content so important to the success of any campaign?

Content Marketing

SEO, Social Media and responsive websites are but a sliver of what you need to get more attention, more leads, and more money.

You need a way to talk to and with your customers, without shouting, “Come buy my stuff!”


Real people want multiple perspectives. Videos, audios, infographics, instructographics, white papers, slide decks, image quotes in social media, ALL OF IT...

Content marketing is critical to any effective marketing suite of services, and that’s why:

And if that isn’t enough; let’s suffice it to say that your voice, message and Unique Selling Proposition in the market is all content. How else will you be heard if those things are not delivered to your prospects through Content Marketing?

CREATION + REPURPOSING + DISTRIBUTION = DOMINATION


Take in your existing content

Repurpose it to Video, Audio, Slides, PDF, Image Quotes, Infographic/Instructographic, etc.

Create 65+ branded profiles with custom banners

Distribute the repurposed contents EVENLY across the entire month

HERE IS HOW WE DO IT...


Content Marketing Provides:

SOME OF THE PLATFORMS WHERE WE MAKE YOU KNOWN


Content Marketing Provides:

Search Engine Domination

Full Social Media Management (2-3 posts a day)

Custom social banners and set-up across 65+ channels.

Online Reputation Management

Branding & Authority

Traffic & Leads

Higher Conversions on Existing Traffic

More world class content to share and nurture your funnel


Consider This… If You Spend $10 to Make $5, how Long Would You Be In Business running a loss?

But what if you were “granted” $10K a month at no overhead cost to you… then every dollar received

would be considered a profit.

That is what is happening here. Your monthly investment allows us to

process the Google Grant that will flow $10K a month in ad revenue to

your non-profit and then when amplified and properly applied, creates

measured success. That measured success is then used to allow for

even more substantial grants and ultimately the success of the program

inspires us to invest our own funds into your campaign.

The reason we are the perfect partner for this and why most non-profits are

challenged to take advantage of these grants is that Google ad grants are very

difficult to manage. Even professional organizations are challenged to maintain

adherence to the guidelines. But, at KEY Difference Media, we have perfected

the process and can execute it flawlessly.

AD GRANT LEVERAGE


These restrictions make it difficult to spend the money received through the ad grant and to maximize its

effectiveness if you are not an expert content marketer, with resources and a system.

FOR EXAMPLE, HERE’S A LIST OF RESTRICTIONS THE AD GRANTS EXPECT YOU TO ALIGN WITH:

Keyword search on Google only

Maximum Cost Per Click (CPC) $2

Link ads to a single website domain

Actively manage account

Ads & keywords must match organization's programmes and services

Strictly commercial advertising is prohibited. If you are promoting products or services, 100% of the proceeds must go to support the program. In this way we can ‘sell’ a product like a PDF or similar to get people to donate.

There are MANY other criteria in order to maintain the status and expand. (Conversion Tracking, CTR, Active Management, budget should be used in full in 3 months out of last 6, and more)

Content Marketing

Ad Grant Leverage

Funnel and Marketing Automation

The Key Difference

These three media advantages are Key and they describe what we are all about at: KEY Difference Media.


This entire proposal is intended to bring to light the potential for three entities like ours to come

together and do something bigger than any one of us can do on our own.

The For Profit business is able to fund the campaign

The NonProfit has the infrastructure and mission

KEY Difference Media provides the power and precision of marketing execution

Google Ad Grants provides the opportunity we are all aligning to leverage

And finally the recipients of our alliance find relief and are given space to rejoice, grow and heal.

HOW WE ALL PARTNER TOGETHER TO ACCOMPLISH THIS


And the list seems to go on and on..

If you need to be found everywhere and you want to nudge out your competition.

If you want your prospects to get on their computer and feel like you are the only solution to their

problem, then you want to dominate social search and search engine search.

If you want your content to be perfectly formatted to look great in each channel

If you want to own the whole first page or more of Google and not just the top position

If you want prospects to know, like and trust you before they ever reach your funnel

If you desire to serve your prospects and customers by adding value to their social experience

If you want to be seen as the authority on the web

If you want your brand represented at the highest levels

If you think an extra 5,000 links back to your sales funnel would increase sales

WHY WOULD YOU PARTNER WITH A THIRD PARTY CONTENT MARKETING COMPANY LIKE OURS?


The alliance of a for-profit with a non-profit is steeped in the strategies and structure they surround themselves with. Through our partnership with The Art of Charitable Giving and Rodney Smith, 30 year veteran Charitable Giving Strategist and his team, we are able to develop individualized strategies that allow non-profit advertising to drive traffic to for-profit offers.

As well, social media is the new place to display your social responsibility, gripping emotions and manifesting the rewards of the Law of Reciprocity through proven Cause Marketing Strategies.

The purpose of the For-Profit Partnership is simple. Their investment in the program is what gets the ball rolling by allowing us a way to amplify their donation. It’s also so we can leverage the Non-Profit traffic to raise awareness of the For-Profit offers. With this win-win in place, both entities benefit from the strengths of the other, which is what Legends of Light is all about… Teamwork Makes the Dream Work!

There is one additional advantage to this program in how it’s structured. As we work with Non-Profits, most of them have programs that can teach a For-Profit business how to minister to their non-profit recipients. Whether it’s instruction on how to interact with the homeless, encourage the feeble, activate a child’s mind or put their backing into a construction project for a housing project; this training often comes packaged with this alliance and can provide a substantial power base of goodwill and lesson-oriented training within the sponsoring company.

OPTIONAL POSSIBILITIES:


Based on the evidence given, we are the premier partner for being able to get the most out of available programs, intended to bolster a non-profit organization. We do this through an alliance with a For-Profit Partner or Donor Sponsor in order to leverage their seed money to get things moving. Once we have traction, the analytics will pull greater contributions from the ad grants and ultimately even induce KEY Difference Media to match these grants using their own funds.

Therefore, there are only a limited number of Non-Profit Organizations we can align with over the next 24 months.

Whether you are a $50K - $500K nonprofit or you are in excess of that amount in donor revenue, this program has the potential to move them to a bigger game and out of the charitable giving rat race.

This entire vortex begins to spin with great force, once we all step up and match the power of this program with a little faith, a little trust and a small investment.

CONCLUSION

THE SEED PRICE TO INITIATE THIS $1MIL AD CAMPAIGN IS:

Contact Us For Pricing


The StrategyThe Non-Profit model of invigorating For-Profit entities is just getting started. The web is full of advocates from TED Talks to new publications hitting the New York Times Best Selling List, talking about the need for a New Approach to Corporate Stimulation of Revenue, Community Involvement and Service.

The For-Profit Business that aligns themselves most with the best strategy for benefiting from the laws of reciprocity, will be the companies that lead the new revolution of service-based approaches to success.

Legends of Light is a plug and play program ready

to serve your business and its highest vision for

people, profit, and purpose.

Apply Now

http://www.keydifferencemedia.com/nonprofit-apply/