NEWSLETTER COPYWRITINGIQBAL HARIADI, TECHSOUP ASIA

GROUND RULES• PEOPLE GET TONS OF EMAILS EACH WEEK,

INCLUDING OURS. MAKE IT STAND OUT.• NEWSLETTER IS NOT THE REAL CONTENT,

IT IS SIGNAGE• OUR NEWSLETTER SHOULD BE:• APPEALING• RELEVANT• WORTH TO READ• HAVE CLEAR CALL TO ACTION

GOAL OF NEWSLETTER

OPEN RATE

CLICK RATE

CONVERSION RATE

SUBJECT LINE: Question

• Wanna Know How UNICEF Raised 10.000 USD in One Night?

• How Charity Water Gain 10.000 Followers in Instagram?

• Still Using Pirated Softwares? We Have The Solution

SUBJECT LINE: Incentive

• Here Are 5 Free Ebooks for Nonprofits To Accompany Your Weekend

• Want to Get 10.000$ Adwords Grant to Advertise Your Nonprofit on Google?

LAYOUT COMPONENTS(sharescreen)

• ALWAYS USE IMAGES• CALL TO ACTION• HIGHLIGHT IMPORTANT MESSAGE

WITH SIZE/BOLD

CONTENT IDEAS

• Nonprofit Tech For Good http://www.nptechforgood.com • Classy Blog http://www.classy.org/blog/best • Social Fish http://www.socialfish.org/ • Just Giving http://blog.justgiving.com/ • Guide Star http://trust.guidestar.org/ • Getting Attention http://gettingattention.org/• Nonprofit Marketing Guide 

http://www.nonprofitmarketingguide.com/

IMAGE RESOURCES

• https://stocksnap.io/ • https://unsplash.com/ • http://www.gratisography.com/ • http://www.splitshire.com/ • http://littlevisuals.co/ • http://www.lifeofpix.com/