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LET’S GET PERSONAL

Neon - let's get personal

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Page 1: Neon - let's get personal

LET’S GET PERSONAL

Page 2: Neon - let's get personal

I REMEMBER

JUST WALKING IN TO THE LOCAL BANK

Page 3: Neon - let's get personal

I REMEMBER

TALKING TO THE MECHANIC WHO HELPED ME WITH MY FIRST CAR

Page 4: Neon - let's get personal

I REMEMBER

BUYING FOOD AT THE GROCERY CORNER STORE

Page 5: Neon - let's get personal

NOWBUT THAT ALL SEEMS SO LONG AGO

Page 6: Neon - let's get personal

BECAUSE NOW

I HARDLY EVER WALK INTO A BANK ANYMORE

Page 7: Neon - let's get personal

I COULD BUY MY NEXT CAR ONLINE, STRAIGHT FROM THE FACTORY

BECAUSE NOW

Page 8: Neon - let's get personal

I DON’T EVEN SHOP FOR MY DAILY GROCERIES ANYMORE

BECAUSE NOW

Page 9: Neon - let's get personal

THAT’S PROGRESS, AND I LOVE IT

Page 10: Neon - let's get personal

BUT IT DOES SOMETIMES MAKE ME FEEL LIKE I AM JUST A NUMBER

Page 11: Neon - let's get personal

I NEVER GOT THAT FEELING

AT MY LOCAL BANK

Page 12: Neon - let's get personal

OR AT THE LOCAL GARAGE

I NEVER GOT THAT FEELING

Page 13: Neon - let's get personal

AND ESPECIALLY NOT AT MY LOCAL GROCERY

I NEVER GOT THAT FEELING

Page 14: Neon - let's get personal

THEY ALL KNOW MEBECAUSE

Page 15: Neon - let's get personal

THEY KNOW MY SITUATIONBECAUSE

Page 16: Neon - let's get personal

I GET GREAT ADVICEBECAUSE

Page 17: Neon - let's get personal

I TRUST THEMAND BECAUSE OF THAT

Page 18: Neon - let's get personal

WHEN THINGS SCALED WE LOST THE PERSONAL TOUCH

Page 19: Neon - let's get personal

SO LET ME ASK YOU A QUESTION

Page 20: Neon - let's get personal

DO YOU RECOGNISE ANYONE?

Page 21: Neon - let's get personal

HILDE

Page 22: Neon - let's get personal

GEIR

Page 23: Neon - let's get personal

THEY ARE YOUR CUSTOMERS

Page 24: Neon - let's get personal

HOW DO YOU COMMUNICATE WITH THEM?

Page 25: Neon - let's get personal

DO YOU JUST SEND THEM AN INVOICE EVERY MONTH?

Page 26: Neon - let's get personal

WHY NOT USE THAT OPPORTUNITY TO ALSO CONNECT WITH THEM

Page 27: Neon - let's get personal

USE YOUR INSIGHTS TO BETTER SERVE YOUR CUSTOMERS

Page 28: Neon - let's get personal

LIKE MY BANK USED TO ADVISE ME WHAT THE BEST SAVINGS STRATEGY WAS FOR ME

Page 29: Neon - let's get personal

OR THE MECHANIC THAT TOLD ME THEY WOULD GET A SECOND HAND CAR THAT WOULD BE PERFECT FOR ME

Page 30: Neon - let's get personal

AND THE GROCER THAT SET SOME PRODUCTS ASIDE BECAUSE HE KNEW WE WOULD WANT THEM

Page 31: Neon - let's get personal

AND YOU SHOULD DO THIS VIA YOUR EXISTING COMMUNICATION CHANNELS

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AND THAT IS WHERE WE COME IN

Page 33: Neon - let's get personal

WE ARE

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WE HELP YOU CREATE GENUINE CONNECTIONS USING TOMORROWS TECHNOLOGIES

Page 35: Neon - let's get personal

THREE EASY STEPS TO SUCCEED USING NEON

1. THE BUSINESS TAKES FULL CONTROL OVER ALL WRITTEN COMMUNICATIONS

Page 36: Neon - let's get personal

THREE EASY STEPS TO SUCCEED USING NEON

2. APPLY YOUR UNIQUE CUSTOMER INSIGHTS ACROSS ALL COMMUNICATION CHANNELS TO BETTER CONNECT WITH YOUR CUSTOMERS

Page 37: Neon - let's get personal

THREE EASY STEPS TO SUCCEED USING NEON

3. MEASURE THE RESULTS AND ITERATE TO FIND THE MOST OPTIMAL MESSAGE FOR EACH CUSTOMER SEGMENT

Page 38: Neon - let's get personal

FOR EXAMPLE

Page 39: Neon - let's get personal

TWO CUSTOMERS: HILDE AND GEIR

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TWO CUSTOMERS: BOTH DOG OWNERS

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TWO CUSTOMERS: BOTH POTENTIAL CUSTOMERS AT DYREKASSEN

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TWO CUSTOMERS: TWO VERY DIFFERENT DOGS

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TWO CUSTOMERS: TWO DIFFERENT MESSAGES

Page 44: Neon - let's get personal

TWO CUSTOMERS: TWO DIFFERENT MESSAGES

Page 45: Neon - let's get personal

TWO CUSTOMERS: TWO MESSAGES, ONE TEMPLATE

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WITH NEON YOU

MANAGE ALL WRITTEN COMMUNICATIONS

Page 47: Neon - let's get personal

WITH NEON YOU

PERSONALISE EACH MESSAGE WITH RELEVANT CONTENT

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WITH NEON YOU

SEND VIA PHYSICAL MAIL, EMAIL OR SMS

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WITH NEON YOU

TRIGGERED AUTOMATICALLY OR MANUALLY

Page 50: Neon - let's get personal

WITH NEON YOUALWAYS MEASURE AND ITERATE TO IMPROVE THE MESSAGE

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BEING UNIQUE FOR EACH INDIVIDUAL CUSTOMER

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www.iLikeNeon.com

Mark Nijhof [email protected] / 467 48 688