My Favorite (mostly) Free Social Media

ToolsJay Dolan, Social Media Manager,

CRIPjay.dolan@crisp.agency

Of Facebook users access it via a smartphone.

90%

54% of Facebook users ONLY access via a mobile device.

Finding Your Audience

Facebook Audience Insights

Shows you who is connected to your page, their demographics and what they are interested in.

Can also be used to brainstorm ideas for your ideal audience and how to speak with them.

https://www.facebook.com/ads/audience-insights/

Twitter Audience Insights

Shows broad information about audience demographics and interests to help you refine content or find new audiences.

http://analytics.twitter.com

Hashtagify.me

Free tool to see which hashtags are related to your keywords.

Use these to see how people talk about terms for your business and to generate content ideas for Twitter or Instagram

http://hashtagify.me

Posting, Scheduling and Publishing

Facebook, Twitter, LinkedIn and Instagram - All FREE

Buffer - Free with Limitations or $10 a monthhttp://buffer.com

Sprout Social - Costs More ($59 per month)http://sproutsocial.com

Measuring Results

Powerful Insights. No cost. But it can be a time suck.

See how posts drive traffic to your website or blog.

http://analytics.google.com

Google Analytics

Facebook Insights

Gives a view into the performance of your Facebook posts.