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1 #MIBrand 2015

Most Influential Brands top results 2015

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Page 1: Most Influential Brands top results 2015

#MIBrand

2015

Page 2: Most Influential Brands top results 2015

2

#MIB

-2014201

5-

Page 3: Most Influential Brands top results 2015

3

2015: Most Influential Brand

1.Canada2.USA3.Mexico4.Brazil5.UK6.France7.Germany8. Italy 9.Sweden

10.Belgium11.Turkey12.Australia13.Taiwan14.China15.New Zealand16.Russia

17.India18.Thailand19.Colombia20.Nigeria21.Kenya

Page 4: Most Influential Brands top results 2015

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Survey specifics

14%21%22%23%20%

Total interviewed:n=250318-24 y.o.

25-34 y.o.

35-44 y.o.

45-54 y.o.

≥ 55 y.o.

50% 50%

DUTCH:

54%FRENCH:

46%

Page 5: Most Influential Brands top results 2015

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SCORE

Page 6: Most Influential Brands top results 2015

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-10.00.0

10.020.030.040.050.060.070.080.090.0

100.0110.0120.0 DOW/NASDAQ

Influential brands - The stock marketCumulative Monthly % Change

(2011 to 2015)

% change

2011 2012 2013 2014 2015

Page 7: Most Influential Brands top results 2015

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Nature of influence

Influence is multi faceted

• Is relevant to your life

• Has changed the way you shop

• Has made your life more interesting

• Is fundamental to your life

• Is part of everyday language

• Has changed what you do in everyday life• Has encouraged you to make smarter/ better choices

• Have an emotional relationship with

• Has had an impact on the way you interact with people• Is really important in the world today

• You identify withAnd it is difficultto build influence

Page 8: Most Influential Brands top results 2015

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Ipsos Influence Index

100

22As low as

468As high as

8

Page 9: Most Influential Brands top results 2015

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Influence: the brands

Page 10: Most Influential Brands top results 2015

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Five dimensions driving influence

INFLUENCE

Page 11: Most Influential Brands top results 2015

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TOP 10MOST INFLUENTIAL

BRANDS

Page 12: Most Influential Brands top results 2015

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#10Ipsos Influence

Index

212 Gend

er

Lang

uage#1

0#16

NL

FR

#12#9

-4

Page 13: Most Influential Brands top results 2015

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#9Ipsos Influence

Index

244 Gend

er

Lang

uage#7

#8 NL

FR

#8#7

+4

Page 14: Most Influential Brands top results 2015

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#8Ipsos Influence

Index

245 Gend

er

Lang

uage#8

#7 NL

FR

#10#5

+2

Page 15: Most Influential Brands top results 2015

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#7Ipsos Influence

Index

246 Gend

er

Lang

uage#6

#9 NL

FR

#4#10

+1

Page 16: Most Influential Brands top results 2015

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#6Ipsos Influence

Index

253 Gend

er

Lang

uage#1

5#5 NL

FR

#7#6

+3

Page 17: Most Influential Brands top results 2015

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#5Ipsos Influence

Index

282 Gend

er

Lang

uage#3

#6 NL

FR

#6#4

+2

Page 18: Most Influential Brands top results 2015

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#4Ipsos Influence

Index

306 Gend

er

Lang

uage#5

#4 NL

FR

#3#NA

+1

* Brand only questioned in Flanders

Page 19: Most Influential Brands top results 2015

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#3Ipsos Influence

Index

317 Gend

er

Lang

uage#4

#3 NL

FR

#5#2

-1

Page 20: Most Influential Brands top results 2015

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#2Ipsos Influence

Index

354 Gend

er

Lang

uage#2

#2 NL

FR

#2#3

+1

Page 21: Most Influential Brands top results 2015

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#1Ipsos Influence

Index

468 Gend

er

Lang

uage#1

#1 NL

FR

#1#1

=

Page 22: Most Influential Brands top results 2015

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Top 10 most influential brands

* Brand only questioned in Flanders

#1#2#3#4#5#6#7#8#9#10

#1#2#3#4#5#6#7#8#9#10

*

2014 2013

*

#1#2#3#4#5#6#7#8#9#10

2015

*

Page 23: Most Influential Brands top results 2015

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Top 10 most influential brands

#1 #2 #3 #4 #5

#6 #7 #8 #9 #10

* Brand only questioned in Flanders

+1 +2=

+3 +1

-1

+2

+1

-4+4

*

Page 24: Most Influential Brands top results 2015

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#16

Top 11-20 most influential brands

#11 #12 #13 #14 #15

#17 #18 #19 #20

* Brand only questioned in Flanders / ** Brand only questioned in Wallonia

+9

-1 +5 +10

+13 -2

**

-8

-5 =

NANEW

**

Page 25: Most Influential Brands top results 2015

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Going Up

Page 26: Most Influential Brands top results 2015

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#39#71

#63

#75

Going upΔ 2014

Note: The focus is on national brands only (brands questioned in both Flanders and Wallonia)

#81#74#68#90#69#41

+47+44+43+42+36+35+33+32+32+32

Total rank

#82#35

#106

#38

Δ 2014

#50#79#105#42#76#96

+31+31+28+27+24+24+20+19+18+18

Total rank

Δ 2014

#72#51#56#59#36#118

+18+15+14+14+11+11

Total rank

Page 27: Most Influential Brands top results 2015

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For more informationDries VerhaegheResearch [email protected]

Sofie DesmyterResearch [email protected]