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Discover why it’s critical that prospects find you. In The Follow-Up MLM training, you’ll unlock the key to developing your follow-up strategy that leads to online marketing success. You won’t believe 4 shocking follow-up statistics – but they’re true. Discover why many marketers fail online and how you can avoid following in their shoes.
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© MLM Business Insanity
MLM BUSINESS INSANITY M L M T R A I N I N G L O U N G E
© MLM Business Insanity
Posi%on yourself by providing valuable informa%on and solu%ons.
Giving and not taking. Give without being desperate for a sale.
THE RELATIONSHIP
BE VALUABLE
BUILDING 3
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By providing consistent value to a rela%onship, your prospect will grow to "know, like and trust" you.
Email auto-‐responder campaigns
CONSISTENT VALUE
CONSISTENT VALUE
THE KEY IS 4
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"We get paid for bringing value to the marketplace. It takes :me to bring value to the marketplace, but we get paid for the value, not the :me." -‐ Jim Rohn
CONSISTENT VALUE
WANT TO GET PAID?
THE KEY IS 5
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You do not want to say "hello" and then the next day say "buy something from me."
Over deliver. Period.
EMAIL CAMPAIGN
FOLLOW-UP EMAILS
BUILDING YOUR 6
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Avoid pitching all the %me. This is not value.
EMAIL CAMPAIGN
FOLLOW-UP EMAILS
BUILDING YOUR 7
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Deliver content about solving your prospect's "problem," NOT a sales pitch to buy your product or service.
Your prospects are not going to buy products or services, however, they will buy solu%ons to their problems.
THE VALUE
BRING SOLUTIONS
BRINGING 8
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"Nobody who bought a drill wanted a drill. They wanted a hole. What this means for you is that instead of offering informa:on about drills, you should be delivering informa:on about making holes." -‐ Perry Marshall
THE VALUE BRINGING 9
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• Email marke-ng has a 2x higher ROI than cold calling, networking or trade shows. Source: Marke%ngSherpa
• Nurtured leads make 47% larger purchases than non-‐nurtured leads. Source: The Annuitas Group
• ARer a presenta%on, 63% of aSendees remember stories. Only 5% remember sta-s-cs. Source: Chip & Dan Heath, Authors
• 80% of sales require 5 follow-‐up calls. 44% of salespeople give up aRer 1 follow-‐up. Source: The Marke%ng Donut
THE FOLLOW-UP
SOME SHOCKING STATISTICS
UNDERSTAND 10
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1. It's important that you view your follow-‐up as rela%onship building and provide value.
2. Yes, you do want to put your product or service offer in the follow-‐up. But provide at least 8 emails with valuable content BEFORE you insert your offer.
3. You'll need to review your email campaign sta%s%cs and make adjustments as you go.
EMAIL CAMPAIGN
3 STEPS FOR YOUR EMAIL CAMPAIGN
THE RELATIONSHIP 11
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Many marketers fail online because they are simply going for the sale and not the rela%onship. They aren't consistent in delivering value and they don't follow-‐up. Ul%mately, only you are responsible for your success online.
• Understand who your ideal customer is
• Write your vision and goals down • Provide valuable solu%ons to your ideal customer's problems
• Deliver consistent and valuable content
• Drive targeted traffic
• Follow-‐up
FAIL ONLINE WHY MANY MARKETERS 12
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COMPLIMENTARY TRAINING THE 7-PART ONLINE MARKETING TRAINING SERIES PDFS 13
AVAILABLE AT: MLMBUSINESSINSANITY.COM
