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www.meramedicare.com
CUSTOMER RETENTION STRATEGIES
ANUJ YADAVIIT MADRAS
Introduction
• Customer retention
– Serving a customer in such manner that a long life
relationship is built and customer come over and over
again.
• Studies show that customer retention is directly related to profit.
• For a startup building a loyal customer base is more important for
sustained growth.
Possible Customer
Retention Strategies
Loyalty Program
Coupons•Exclusive coupon inside every delivery package.
• This coupon can be used on next purchase.
•Coupon value will depend both on order value and on
the frequency of orders.
Benefit for mera medicare
• This will urge customers
to shop back.
• More chances to serve
customer in a better way.
Benefit for customers
• Each time customer will
place an order he/she will
get comparatively higher
discount.
Loyalty cards• Loyalty cards will be issued on the fifth order or order
value of Rs 1000 whichever comes first.
• Free shopping points of 1/5 value of shopping amount will
be credited to card.
• Cards can be couriered directly to customer’s address.
Benefit for customers
• Card holders will get monthly free check-up at home.
• Cash benefits.
• Ordering ease.
• Promotional cash for first use.
Health-tips Via E-mail
•Customers can be subscribed for automatic health-tips via email.
•Health tips will be related to the disease or symptom customer
mentioned in previous purchase.
•This social marketing initiative can create a buzz as mera medicare
will position itself as a care taking firm.
•The brand mantra for such a initiative can be stated as
“We don’t just sell, we care”
Cash Rebate
•The mantra to success in such a high competitive market is to sell
at minimum possible price.
•If not, then offer some amount in the form of cash back to lure back
the customers again.
• Online customers are mostly divided loyalists. They purchase from
the seller who offer products and services at minimum possible
price.
•Mera medicare can engage these divided loyalists with the help of
cash-back offers and later with help of excellent customer service
turn them into undivided loyalists.
Customer Attention
•Leaving the customer unattended for a long time can
result in ultimate loss of a customer.
•Mera medicare can engage the customer by some or
the other means.
•This includes e-mail marketing, planned checkups,
organising medical camps sponsored by the company
etc.
Free Planned Checkup Of Loyal
Customers
•Monthly check-ups can be arranged by collaborating
with local doctors.
•This will solve the problem of leaving customer
unattended.
•This will set apart mera medicare from all the mhealth
startups.
Excellent Customer Service
•Customer service is a key to success for any business
but for a mhealth startup this will play a critical role as
health is related to it. The company mission and vision
can be formed around the “care” word.
•Servicing the customers will include everything from
sending them quality products at time and enquiring
them about their health.
Overall a Smart Choice
THANK YOU
InnovativePassionate
Team
TransparentEfficient