Media Review - June 2015Overview on media news and innovations

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De Standaard launched its news app – dS Nieuws which features 3 channels :

- Het nieuwskanaal : all fresh news.- Niet te missen : 2 daily editions, dS Ochtend & dS

Avond. A morning and evening selection of the best articles.

- Uw Selectie : overview of topics selected by the user.

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The news website Newsmonkey will start publishing french articles in the upcoming weeks.

The Flemish website is targeted towards 18-34, stating that most news websites are aimed at the 35+ and offer no native advertising possibilities.

The website is starting a test period until the end of the summer.

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Vogue Men Nederland, available in the North of the country and The Netherlands.

Belgian Academy for Specialized Medicine launches a new healthcare magazine. This magazine analyses international medical congresses. It is available under blister with Le Journal du Médecin.

New belgian equestrian magazine.

BeASM magazine

Special drugstore edition available in drugstores in the South of the country starting 30th of September.

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New format : from 205x276mm to 215x290mm New name : from Federauto to Traxio

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Roularta Media is sharing some of its magazines for free to Taxi Verts’ users until the 8th of August.

Users of the taxi service’s mobile app (eCab) will receive a promo code to download a digital version of a magazine.

Users can choose between Vif/L’Express, Trends/Tendances or Sport/Foot Magazine.

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Roularta Media Group invests in Big Data for levif.be and knack.be. Each visits and visitor’s behaviour will be monitored in order to give detailed profiles to advertisers and deliver targeted ads.

Roularta offers new data driven advertising possibilities and ‘behaviourial targets’.

DIGITAL

INNOVATIONS

The Sanoma’s online shopping plateform, Fashionchick will soon be available in Belgium.

This website, belonging to Sanoma, helps women to easily style a look. Several webshops are combined in one place.

Belgium offers webshops such as Sarenza, La Redoute, Zalando and much more (50 in total).

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INNOVATIONS

Trustmedia is offering 5 new mobile formats.

The saleshouse also offers a digital package : being present simultaneously on the advertiser’s internet website, its mobile website and its app.

Trustmedia states that this can mean 3 times more touchpoints for advertisers.

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INNOVATIONS

This summer, YouTube Gaming will be launched in the US and the UK.

25.000 games will be available, which makes it a direct competitor to Amazon’s streaming service, Twitch.

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INNOVATIONS

IAB’s Taskforce Formats has been working on an update of the digital banners’ formats.

This allows advertisers to reach as many people as possible with less creative material. IAB’s standards also give recommandations for display and online video.

IAB also offers technic advice for banners developpers.

Updates for display, online video, mobile and tablets are available here : http://www.iab-belgium.be/wp-content/uploads/2012/10/IAB-BE-techspecs-2015-DEF-Final-.pdf

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OUT OF HOME

INNOVATIONS

The Connector was inaugurated at the Brussels’ airport in March 2015. The building allows passengers to go straight from the check-in to the their gate. Every year, it will be used by 15 millions of people.

JCDecaux Airport Belgium is the official advertising patner of the airport and offers new advertising spaces.

Those 12 new spaces ensure maximal visibility, impact and coverage

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RADIO

INNOVATIONS

Radio X, the english speaking radio targeted to expats and the international community in Brussels, will be digitaly available through DAB+.

Radio X delivers news, information, views, culture, entertainement, traffic and travel.

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TELEVISION

INNOVATIONS Studio 100 TV and Njam! join SBS Belgium.

Studio 100 TV is a family oriented numeric channel aimed at 4-14 yo with music, cartoons, films, etc. The channel reaches : • daily 52.200 kids and an general audience of

168.000. • monthly 354.700 kids between 4 and 14 yo and a

general audience of 1.74 million.

Njam! is a cooking digital channel aimed at 25-54 yo. It reaches an audience of :• 235.000 daily • 2 millions monthlyJU

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INNOVATIONS

Andrea Radriazzini, owner of 40% of the media ageny MP & Silva, wants to launch 2 new sports channels in Belgium in both french and dutch.

• Eleven will solely focus on football • Eleven sports will focus on all kinds of sports

The launch date is yet to be announced.

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CINEMA

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The Minions’ film is definitely the worldwide hit of this summer’s theatrical releases. After only 3 weeks, the film cumulated $625 millions worldwide.

Surfing on that buzz, diversity of branded products followed :

Mc Donald’s – Happy Meal Tic Tac Leibniz

SOURCES

found here !

THANK YOUQuestions? 2mvdc.belgium@havasmedia.com