Mastering Visual Marketing on Pinterest and Instagram - David Christopher at the american Marketing Association OKC

Mastering Visual Marketing on Pinterest and Instagram

Mastering Visual Marketing

on Pinterest and InstagramDavid Christopher

@davidmchris tailwindapp.com



Mary MeekersInternet Trends Report

@davidmchris tailwindapp.comGlobal Photos Shared Daily (select platforms) Source: comScore Media Metrix Multi-Platform, U.S., Dec 2015



Average Interactions per Post per 1,000 FollowersSource: Track Maven, 2016



Image - 13 millisecondsWord - 200 millisecondsProcessing:



Source: MIT Study, 2014

Thanks to Eds Toy Box

(NSFW)bit.ly/2d6Wmz0



Were gonna need bigger brains

Charismatic Brands HaveThe Brand Gap, Marty Neumeier



A Clear Competitive Stance



A Sense of Righteousness



And a Dedication to Aesthetics



Aesthetics is the language of feeling, and, in a society thats information rich and time-poor, people value feeling more than information.The Brand Gap, Marty Neumeier



Create an Emotional Impact


@davidmchris tailwindapp.comCreate an Emotional Impact



The Brand Gap, Marty Neumeier









Were gonna need bigger brains



13 millisecondsSource: MIT Study, 2014

Pinterest - Beginners Guide





































Is Pinterest a Fit for My Business?


@davidmchris tailwindapp.comAudience Skews: Affluent (>$75K); female; college grad

- Ecommerce- Bloggers/Media- Brands



bit.ly/2cYGcMO



bit.ly/2cYGcMO



bit.ly/2cYGcMO





Making Magic on Pinterest



Curate



6,400 RepinsBeautifulUsefulDistinctiveOn-BrandConsistentStrong CTAAspirationalLong ImageKeywords



bit.ly/2cYGcMO


@davidmchris tailwindapp.comSource: MIT Study, 2014

Average Number of Pins per Day from Tailwind Members28






@davidmchris tailwindapp.com80% Other Peoples

20% Your Content


























2 Free Months - bit.ly/30offtw



Pinterest Ads





schedule.tailwindapp.com/etsy-secrets/
















@davidmchris tailwindapp.comPinterest Ad:

$0.11 per click

12.80% conversion rate

= $0.86 per download & emailschedule.tailwindapp.com/etsy-secrets/


@davidmchris tailwindapp.comFacebook Ad:

$0.76 per click

12.80% conversion rate

= $5.93 per download & email+7xschedule.tailwindapp.com/etsy-secrets/






Pinterest captures more brand value and drives more sales to my Etsy shop than any other social media platform.

She turns to Tailwind every Sunday to schedule her Pins for the coming week.



@davidmchris tailwindapp.combit.ly/30offtw



$41,254 sales from $775 Pinterest Ad spendbit.ly/29KeYob




Instagram - Beginners Guide























Choosing Hashtags


@davidmchris tailwindapp.com#Hashtags

Use hashtag predictUse hashtags where your posts wont get buriedUse hashtags your customers engage withMaintain lists of commonly used hashtags in a note on your phoneBut customize them for each gram






#CakeTop Posts



#CakeTop Posts



#CakeTop Posts



#CakeTop Posts



Tailwind Hashtag Analytics - Enterprise Only











Acceptable



Despicable



Instagram Video





BeautifulUsefulOn-BrandConsistentStrong CTAAspirational~ Distinctive#HashtagsLink in BioRegramComment Back



#MostLiked



bit.ly/2c86Sp7Engagement Rate = (Likes + Comments) / Following



This post ended up in the top 9 results for #pearls for over 36hrs and got over 800 likes. I went from 274 followers to over 500 in less than a week!Post Engagement Score 77bit.ly/2c86Sp7



I made a commitment at the beginning of September to start posting 2-3 times a day instead of 4-5 times a week and it seems like the algorithm is favoring people who post frequently because my engagement immediately went up.bit.ly/2c86Sp7



bit.ly/2c86Sp7


@davidmchris tailwindapp.combit.ly/2c86Sp7



Dont Be Afraid to Experiment





Tailwind Post Inspector



Tailwind Analytics




Instagram Stories









CTAs:

Point to a PromotionLink in BioDirect Message (Stories)







A brand is a persons gut feeling about a product, service, or company.The Brand Gap, Marty Neumeier



Create an Emotional Impact



Questions?

