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MARKETING IN 2015 Get the Tools To Turn Your Social Media Hobby
Into a Digital Profession
@GSVlabs | @CelesteHenkel
“Marketers are facing a dilemma: they aren’t sure what’s working, they’re feeling underequipped to meet the challenges of digital, and they’re having a tough time keeping up with the pace of change in the industry.”
Ann Lewnes CMO Adobe
Goal Become familiar with some of the tools used in modern
markeFng
…Not Learn everything @GSVlabs | @CelesteHenkel
1. Sourcing exisFng and creaFng new content 2. UpdaFng channels consistently 3. Tracking, monitoring, and listening to audience
4. PromoFng across channels and to key audiences
@GSVlabs | @CelesteHenkel
DELIVERING VALUE | SOURCING
RSS • Alltop • Feedly • Juice ios • Brief Me • Industry Blogs and News aggregators
• Your Followers! • Declara
== Save into Pocket Organizing
• Social Media
@GSVlabs | @CelesteHenkel
DELIVERING VALUE | BLOGGING CREATING CONTENT
• Forums (Quora, Reddit) • Product Reviews
• Wordpress • Medium
@GSVlabs | @CelesteHenkel
DELIVERING VALUE | NON-‐WRITTEN Periscope
• Infographics • (We love
Canva)
SlideShare
@GSVlabs | @CelesteHenkel
PUSHING-‐OUT CONTENT MANAGEMENT TOOLS • Buffer • Sprout Social
• HootSuite • TweetDeck
@GSVlabs | @CelesteHenkel
KEEPING TABS | TRACKING
Management soaware (Buffer) NaFve plaborms
Good for Specific Items
Good for Overviews
@GSVlabs | @CelesteHenkel
FOCUS EFFORTS
• Twitter • Facebook • LinkedIn • Instagram • Meetup • Eventbrite • Yelp • Youtube (pending)
ACTIVE SEMI-ACTIVE
• Quora • Wikipedia • Angelist* • Crunchbase* • Challenge Post* • App.net*
• Tumbler • Pintrest • Four square • Be aware of all instances
of your name! New applications create new data EVERYDAY!
NOT ACTIVE
Follow Us!