262243 Office Fax Mobile 9096608333 8884188019 9095612249 Pac West Home Loans 10737 Laurel Street 100 Rancho Cucamonga CA 91709 http://www.pdmtg.com/ShawnRubadue [email protected] Shawn Rubadue Branch Manager Marketing Tips for Realtors branding yourself What's Branding? It's not a slogan. It's not an advertising campaign. It's not putting your photo on your business card. Kim T. Gordon, president of National Marketing Federation, says that brand is the distillation of whatever you want people to remember most about you. Your brand should illustrate who you are and what a potential client can expect from you. Don't simply list your accomplishments. Your benefit statement, as Gordon calls it, should clarify what clients receive, not what you offer. In other words, come from the clients' perspective: don't sell what you've got, let the prospects buy what they need. Information is subject to change without notice. This is not an offer for extension of credit or a commitment to lend.

Marketing Tips For Realtors Branding Yourself

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Page 1: Marketing Tips For Realtors Branding Yourself

262243

OfficeFaxMobile

909660833388841880199095612249

Pac West Home Loans10737 Laurel Street 100

Rancho Cucamonga CA 91709

http://www.pdmtg.com/[email protected]

Shawn RubadueBranch Manager

Marketing Tips for Realtors branding yourself

What's Branding?

It's not a slogan. It's not anadvertising campaign. It's not puttingyour photo on your business card.Kim T. Gordon, president of NationalMarketing Federation, says that brandis the distillation of whatever youwant people to remember most aboutyou.

Your brand should illustrate who youare and what a potential client canexpect from you. Don't simply listyour accomplishments. Your benefitstatement, as Gordon calls it, shouldclarify what clients receive, not whatyou offer. In other words, come fromthe clients' perspective: don't sellwhat you've got, let the prospects buywhat they need.

Information is subject to change without notice. This is not an offer for extension of credit or a commitment to lend.