4

THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 Marketing & Sales collaboration – getting closer to the customer. Josephine Lanzarone CMO Leader, Microsoft Australia

Marketing & Sales collaboration – getting closer to the customer

Download PPTX Report

Upload
linkedin
View
75
Download
1

Embed Size (px)

Citation preview

Page 1: Marketing & Sales collaboration – getting closer to the customer

THE CONVERGENCE OF SALES & MARKETING #ConnectIn16

Marketing & Sales collaboration – getting closer

to the customer.Josephine Lanzarone

CMO Leader, Microsoft Australia

Page 2: Marketing & Sales collaboration – getting closer to the customer

Everyone is an advocate

Page 3: Marketing & Sales collaboration – getting closer to the customer

“There has always been a positive tension between sales & marketing.”

Page 4: Marketing & Sales collaboration – getting closer to the customer

Change Strategy

Getting Closer at the Company Party: Integration Experiences, …d1c25a6gwz7q5e.cloudfront.net/papers/download/03262013... · 2013-08-14 · Getting Closer at the Company Party: Integration

Getting Closer at the Company Party: Integration Experiences, …d1c25a6gwz7q5e.cloudfront.net/papers/download/03262013... · 2013-08-14 · Getting Closer at the Company Party: Integration

Documents

Getting Closer to the Shopper

Getting Closer to the Shopper

Documents

GettinG closeR we Serve

GettinG closeR we Serve

Documents

Build a BusinessIn an Hour or Less: Getting Closer to

Build a BusinessIn an Hour or Less: Getting Closer to

Documents

Getting a little closer - Pollack

Getting a little closer - Pollack

Technology

Getting closer to the Great British public

Getting closer to the Great British public

Marketing

POVERTY AND INEQUALITY IN INDIA Getting closer to the truthmacroscan.org/fet/may04/pdf/Poverty_WC.pdf · 2016. 5. 6. · POVERTY AND INEQUALITY IN INDIA Getting closer to the truth

POVERTY AND INEQUALITY IN INDIA Getting closer to the truthmacroscan.org/fet/may04/pdf/Poverty_WC.pdf · 2016. 5. 6. · POVERTY AND INEQUALITY IN INDIA Getting closer to the truth

Documents

Career Development Proving our Value - Getting Much Closer

Career Development Proving our Value - Getting Much Closer

Documents

Crucial Collaboration: The Case for Closer Australia-UK

Crucial Collaboration: The Case for Closer Australia-UK

Documents

Getting closer to your drawdown clients - Royal London Group...Getting closer to your drawdown clients - 7 Target market and distribution strategy 3.3.9 R Distributors must determine

Getting closer to your drawdown clients - Royal London Group...Getting closer to your drawdown clients - 7 Target market and distribution strategy 3.3.9 R Distributors must determine

Documents

Using Wikis: A (Closer) Look at Collaboration in the Classroom...Using Wikis: A (Closer) Look at Collaboration in the Classroom Presented by: Dr. Mauricio Vásquez Assistant Professor

Using Wikis: A (Closer) Look at Collaboration in the Classroom...Using Wikis: A (Closer) Look at Collaboration in the Classroom Presented by: Dr. Mauricio Vásquez Assistant Professor

Documents

EHRA Educational Courses: Getting closer to the National WGs · EHRA Educational Courses: Getting closer to the National WGs Lluis Mont for Hein Heidbuchel Chair, EHRA Education Committee

EHRA Educational Courses: Getting closer to the National WGs · EHRA Educational Courses: Getting closer to the National WGs Lluis Mont for Hein Heidbuchel Chair, EHRA Education Committee

Documents

Getting social: experimenting with collaboration software

Getting social: experimenting with collaboration software

Education

The ASTERICS Virtual Observatory Schools: Getting closer to the astronomical … 2019-04-24 · The ASTERICS Virtual Observatory Schools: Getting closer to the astronomical community

The ASTERICS Virtual Observatory Schools: Getting closer to the astronomical … 2019-04-24 · The ASTERICS Virtual Observatory Schools: Getting closer to the astronomical community

Documents

Showreal: getting closer to online film fans

Showreal: getting closer to online film fans

Entertainment & Humor

Documents

Getting closer to a 360-degree view of your travel customer

Getting closer to a 360-degree view of your travel customer

Travel

Mobile Research: getting closer to the truth

Mobile Research: getting closer to the truth

Business

Getting closer to the customer - GenesysA challenge for the C-suite Getting closer to the customer A report from the Economist Intelligence Unit Sponsored by

Getting closer to the customer - GenesysA challenge for the C-suite Getting closer to the customer A report from the Economist Intelligence Unit Sponsored by

Documents

Chapter 5 Getting Closer Initiating and Intensifying Relationships

Chapter 5 Getting Closer Initiating and Intensifying Relationships

Documents

Getting Closer to the Consumer – How Nivea Co-Creates New

Getting Closer to the Consumer – How Nivea Co-Creates New

Documents

Customer Engagement: What Getting Closer To Your Customer Really Means

Customer Engagement: What Getting Closer To Your Customer Really Means

Business

Getting closer to a pre-vertebrate genome: the non-LTR

Getting closer to a pre-vertebrate genome: the non-LTR

Documents

Cell Division & Mitosis Yay Getting closer and closer to the FUN stuff!!!

Cell Division & Mitosis Yay Getting closer and closer to the FUN stuff!!!

Documents

Emetrics 2016 - Getting Closer To Content With Advanced Analytics

Emetrics 2016 - Getting Closer To Content With Advanced Analytics

Internet

Getting closer to the customer - · PDF filebridge the gap between different internal functions, ... Getting closer to the customer A challenge for the C-suite 7 ... blogs, forums,

Getting closer to the customer - · PDF filebridge the gap between different internal functions, ... Getting closer to the customer A challenge for the C-suite 7 ... blogs, forums,

Documents

The Socio-Economic Transformation: Getting Closer to What?

The Socio-Economic Transformation: Getting Closer to What?

Documents

A Winning Strategy for 2008. Good Resolutions Getting closer to God Getting closer to people Getting closer to a fulfilling life

A Winning Strategy for 2008. Good Resolutions Getting closer to God Getting closer to people Getting closer to a fulfilling life

Documents

Plant functional types: are we getting any closer to - ResearchGate

Plant functional types: are we getting any closer to - ResearchGate

Documents

Getting closer to patients

Getting closer to patients

Business