Marketing Mix

Electronic Media

Printing Media

Online Media

Direct Marketing

Advertising

Advertising is a format of communication intended to persuade its viewers, readers or Listeners to take some action.

1)Electronic Media Advertising

TV:- Major source for advertising is TV because most of the people watching the TV, then in TV there are infomercial and commercials Commercial advertisement: 4 minutes and less then 4 minutes.Infomercial: which has to much information.

Radio: radio is also a media which is most important for advertisement.

Printing Advertising

Billboards

Brouchers

MagazineMobile Billboards

News Paper

Billboard Advertising

Billboard is the format of advertisement which is advertising through billboards, billboards are the large or huge structure located in public places, which catch the eye of pedestrians, motorists.

Mobile Billboards Advertising

Mobile Billboards are those billboards are those billboards which are movable for this purpose the organization select trucks which are used for carriage purpose or solely promotion.

In store Advertising

Is that format of advertisement, where the advertisers advertise something inside the retailer store it may consist of small screen, refregetore, flyers, broachers or they are selling or making separate shells for advertisements and identifications.

Celebrities Advertising

In this format of advertisement the company use and focused on the power of celebrity or popularity of celebrity to recognize their products or services from the competitors and when the celebrity is advertising a specific product, so we are saying that person is a bran ambassador.

Online Advertisement

Online Advertisement is a format of advertisement through which

the advertisers or companies advertising their products.

Online media includes all social medias like: Facebook, Skype,

Websites, g+, Twitter, YouTube and etc..

2nd Part

Sale promotion is a short format of promotion where the companies

are advertising and encouraging the people to take decision to buy

a product or services in specified time period.

Sales promotion: buy now or today, sales promoting occur in the

moment of communication.

Advertising: anytime you can buy.

Different between sales promotion and advertisement

• The difference between sales promotion and advertisement is that advertisement just motivate or persuading the people to buy a product while a sales promotion persuading people to buy product now, so for this purpose companies are offering discount.

Public Relation

• Is that type of promotion in which the companies make relationship with its public and maintain that relation ship

Stake Holder

Customers Government Competitors

Those people who can be affected by your organization or who can affect your organization, those people or organization who are having links with your organization it may includes customer, government, competitors and society people.

Personal Selling

in personal selling the companies itself presenting the goods or services to potential customers, they are explaining all the features and the benefits of that product and also sometime they are giving demonstration through personal selling the companies are persuading or motivating the people to buy a product the person who presenting goods to the buyers is known as sales man. And the whole process as known as personal selling.

Direct Marketing

In direct marketing the companies connecting and maintain. their relationship with the targeted customers, there are channels of direct marketing.

1) Direct mail

In this process the companies sending some cards or letters or direct mail to the postal address of the targeted customers this is also ask known as Junk mail.

2) Tele Marketing

The companies or organizations make contact to their customers and bringing innovation in product and services so they are explaining all the features to the customers.

3) Email Marketing

In email marketing companies designing specific marketing email which are having details regarding the products or services.And some motivational massages and sending theses emails to all contact.Nowadays these massages are going to spam and the internet service provider is evaluating and filtering theses massages for the spamming.

4) Door to Door leaflet Marketing

In this process the companies designing small pomp letters or letters or flyers and distributing these in different areas normally this is done by the fast food restaurants or universities.