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Marketing procedures to build a successful business online
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Marketing something online is a process that has to be planned before any action is
done Because of this, a procedure of how to
approach different target audiences on the
internet has to be developed by the web master
to know which direction is to take when
presenting a product or a service.
A marketing procedure is a cycle of different
activities to be done right from the product development to the delivery system.
Our interest is not about product development, but it is about website development and
marketing to the right audience online.
There are quite a number of marketing procedures needed to build a business
online
Decide if you are to design a website yourself or to hire an expert
If you are to design it yourself, don’t forget that it is a must to understand the following
programming languages much as there are some platforms where you can go and just
click and drug
PHP
JavaScript
HTML-Hypertext Markup Language
CSS-Cascading Style Sheet
Understanding the above four programming languages is very important in marketing
online and if you don’t put it into your marketing procedures you may end up failing
unless you hire an expert in web designing, but you will never fix your website the way
you want it without knowing the above languages.
If you are hire a website designer expert, still there are things you have to include in
your marketing procedures because it is your business not the web designer’s business.
Let us look at what to include in the order when asking an expert to design for you a
website;
Include the color of your choice which are related to the products you are selling
Be the one to suggest the pages you want to have on your website
Send him your content with target keywords
Be clear whether you want a static website or a blog but I would recommend you
order for both
Now that you have a website so, let us look at what to include next in the
marketing procedure.
Launching of the website
Launching a website is a very important activity in the marketing procedure though most
people don’t know what exactly we mean when we talk about it. It is a special event you
have to notify people of and let them know that something new has taken place. That
way, you will get visitors who will check on your site once in a while and that means big
business.
Submit the website to top search engines
Website submission is another step many people never put into consideration in their
marketing procedures, but you have to remember that people who are searching for
your products/services will never type your domain name in the search engines instead
they type the related keywords therefore it is advisable to submit the site to the top
search engines. Do it below
Google submission
Yahoo submission
If using wordpress install and configure Yoast plug in
This is one of the most important wordpress plug in when it comes to Search engine
optimization, it help you configure the content before publishing it so that it ranks well on
Google and other top search engines.
Invite your friends on social media to have a look at your website
Fiends on social media are very important visitors and a mere alerting of them makes
them sacrifice sometime and pay a visit to your website.
Final note on marketing procedure to succeed online
We have talked about the online marketing procedure, but remember that there are
other daily activities you have to do like commenting on other blogs, writing fresh and
unique content and others to build strong back links.
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