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akshaya-rajasekar
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MARKETING OF ANDROID
APPLICATION
CONTENT• Executive summary
• Situation analysis
• Goals
• Strategy
• Tactics
• Implementation
Executive summary
EXECUTIVE SUMMARY
• Social platforms have become leaders in digital media industry.
• Social media dominates users attention.
• 20% of total time spent online is on social media
2013 2014 2015 20160
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Chart Title
Facebook Twitter Linkedin
• Introducing the social media management application “GOT YOU”.
• Single platform to manage all the social media channels.
• Also, to schedule and publish content to social networks.
• A unique tool that supports all user’s social platforms.
• Low consumption of time and data in “GOT YOU”.
• The contents can be scheduled and published to multiple channels at once.
Situation Analysis 1.COMPANY OVERVIEW 2.MARKET OVERVIEW 3.TARGET CONSUMER
CORE COMPETENCIES
• Social Media Growth in the Developing World.
• Update multiple networks in one step.
• Manage multiple contributors.
• Optimize delivery.
STRATEGIC ASSESTS
• Users in all social media will be an assest.
• Advertisers who have unprecedented access to consumers.
• Premium version of GOT YOU
CURRENT PRODUCT LINE
• Manage multiple Twitter, Facebook and other networks.
• Schedule updates.
• Collaborate as a team.
• Mobile apps (iOS & Android)
• Customised analytics
Market positionGOT YOU is positioned with central
benefits for people of age group between 18 to 30.
POTENTIAL CUSTOMERS• Professionals
•Multiple app users
• College students
• others
COMPETITOR ANALYSIS
• Agora pulseFree Trial, then from $29/month• JollorFree Trial, then from $5/month•MavsocialFree Plan & Enterprise plan• OktopostFree Trial, then from $200/month
OPPORTUNITIES•Mobile data coverage grew from
58% to 95% between 2001 and 2015.
• 1GB of data per month of data costs less than 5%.
• India is Twitter’s fastest-growing market
THREATS
• Number of competitor are increasing.
• Access to various application might be a problem.
• Competitor like Hootsuits already have greater market share.
TARGET CUSTOMER
GOALS
• At least 1 lakh logins every year.• Monthly revenue of
$250,000.• Increase in market
share.
STRATEGY
TARGET MARKET
CUSTOMER NEEDS
• Analytic report to be less expensive
• Url shorteners.
• Uploading and updating easily on networks.
• Notification on various activities.
COLLABORATORS
• Suppliers( facebook, twitter etc)
• Channel members(app stores)
• Communication partner(sponsors who advertise products)
Value propositionscustomer
• An user friendly app that will enable the user to view all the updates of social media at single place
collaborator
• An app that is successfully getting many users.
• Freemium model with high revenue expectency
company
• The company has potential growth in future due to increase in social media apps.
TACTICS
product
• Free versions• Premium versions
service• Easy access to all social media
brand
• GOT YOU- we understand your needs • Slogan – Together we see.
PRICES• The free version of the app can have maximum of 3 social media.
• The premium version will be charged at a basic pay of $1.5 where 4 social media can be used.
.
INCENTIVES• First 50 downloaders of every month will get additional offer of 4
free application on GOT YOU.
• Referable codes users will also be given additional offer of one extra app for every 5 referances.
DISTRIBUTION• Google play store
• Istore
• Device app store.
• Independent app store.
IMPLEMENTATION
INFRASTRUCTURE
PROCESS• Market environment• Consumer market• Business market• Positioning • Strategy• Pricing• Branding• Distrbution
SCHEDULEMarket research-2monthBusiness market analysis-2weeksPositioning-1monthSetting up-5monthProduct strategies-5weeksDeveloping marketing and communication channels-2months
Created by Akshaya R, PSG College of
Technology, during a marketing internship
under Prof Sameer Mathur, IIM Lucknow