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You can grow your brand and your business by leading customers on a consistently-branded customer journey that recognizes the changing ways that people lead their lives and the kinds of experiences that motivate people to buy? This presentation covers 5 dimensions to look closely into, to be able to do effective marketing: • How can technology help you differentiate your brand through unique customer experiences? • How can you increase the reach and effectiveness of your advertising? • How can you connect to mobile customers with engaging experiences? • From an internal management perspective, how do you achieve a world-class marketing operation more effectively through better collaboration and creativity? • How do you discover and share insights from data to reach customers, especially in an era where there are so many sources of data flooding your organization from so many new and different channels?
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Market trends, market analytics -Og de nye muligheder
JON HAUGEN
Product Marketing Manager – Enterprise SocialMicrosoft Denmark
Fierce Global Competition
ConsumerEmpowerment
Evolving Business Models
customer engagement
marketreport
newproduct
new app #2
70% of U.S.
smartphone owners
regularly shop online
via their devices.
44% of users
(350M people)
access Facebook via
mobile devices.
50% of
millennials use
mobile devices to
research products.
60% of U.S.
mobile data will be
audio and video
streaming by 2014.
Mobility
2/3 of the world's
mobile data traffic will
be video by 2016.
33% of BI will
be consumed via
handheld devices
by 2013.
Gaming consoles are
now used an average of
1.5 hrs/wkto connect to the
Internet.
80% growth of
unstructured data is
predicted over the
next five years.
1.8 zettabytes of
digital data were in
use worldwide in 2011,
up 30% from 2010.
1 in 4Facebook users
add their location
to posts
(2B/month).
500M Tweets
are hosted on
Twitter each day.
38% of people
recommend a brand
they “like” or follow
on a social network.
100MFacebook “likes”
per day.
Brands get
Big DataSocial
Mobility Cloud
Tackling growth in the volume, velocity and variety of data
The Four Global Megatrends
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