Market Research and Polls – EURASIA (MRP-EURASIA)

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“Market Research & Polls - EURASIA”

Copyright © MRP-EURASIA, 2011

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About Us“Market Research & Polls – EURASIA” (MRP-EURASIA) is an independent and professional research holding, providing a full spectrum of marketing research, media and socio-economic research services. We share the strength of our fieldwork execution with research partners who have the same approach towards-quality.

Founded back in 1997, nobody has deeper insight, better knowledge of CIS (NIS) market and deeper understanding of consumers in the former Soviet Union than MRP-EURASIA.

Our research network agency based in 15 countries of the former Soviet Union (ex-USSR) and other 12 countries in Eastern Europe. Our territory covers more than 75% of the Eurasia continent!Our territory includes vast and densely populated regions, such as: all East Europe, the Baltics, the Balkans, the Caucasus, all Central Asia, Russia, Belorussia, Ukraine, Moldova.

PhD. Alexandru TrotiucPresident of

MRP-EURASIA Holding


…Outpacing the situation - we catch a success!

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Our Mission•Our Mission is to provide international and

companies with up-to-date information on CEE, CIS and FSU markets.

Competencies

•In MRP we gathered leading marketing specialists in areas of all service markets and social-politic researches and analyses.•Besides research activities our colleagues are experienced in industry reports preparation, prospective market segment determination.


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MAINTENANCE OF QUALITY WORK AND THE CONTROL• Control proceduresAbout 5 %-10 % of sample is controlled by telephone calls, and call-back visits. If any infringements in

an interviewer‘s work are found, all interviews conducted by this interviewer are being checked by the call-back visits. Minimum 20 % of questionnaires from regional offices are visually checked by the Central Fieldwork Office.Coding of open-ended questions is being done in the central office in Chisinau.

• Data entry and data processingRow data punched in regional offices are sent to Central Office by Internet. Data cleaning, processing,

and weighting are carried out in the Chisinau office. The data entry and cleaning are done with a tailor-made software. To check data entry double-punching is used, if necessary. All data is checked for missing data, “wild” codes, and logic inconsistence. Data files are provided in ASCII and in SPSS formats.

• FieldworkThe interviewer force of MRP consists mostly of women (90 %) aged 25-35 years old with high

education (65 %), taking part in polls and other surveys on a regular basis. The interviewers recruited for a survey are trained in regional offices of MRP with the help of the manuals used by Self-Instructional Workbook for Telephone and Personal Interview Training. For each survey a full set of manuals is provided for interviewers and regional supervisors followed by a telephone briefing. MRP has a team of full-time qualitative researchers, moderators and analysts, who work with different targets using a wide range of professional techniques. The projects could be conducted in most of the regions of Ukraine, Russia, Moldova, Kazakhstan, Belorussia and of the ex-Soviet Union. The company’s network of regional offices provides a good quality of recruitment and managerial assistance.

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About the companyThe "MRP-EURASIA " provides complete set of services in marketing, public opinion research, advertising research and consultancy.

The key directions of our company research activities are:•Marketing•Business-to-Business•Social and political studies•Cross-cultural studies•Elite studies•Advertising and promotion•Business consultancy•Mass-Media and publishing

We are full-service company and our employees carry out all kinds of work activities, starting with research plan development up to the complete report and the presentation of_results_both_in_Russian_and_in_foreign_languages.The pledge of our reputation is the high professionalism of our employees, the use of modern research methods and advanced technical base. All of these provides for superb conduct of research at the top level for the effective development of our client's business.


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Our sphere of market research In the sphere of marketing research, we are working with the

companies representing the following segments of the market:

•Pharmaceutical•Healthcare•Hygiene•Personal Care•Cosmetics•Advertising•FMCG•Automotive•Finance, Banks, Insurance•Telecommunications•Computer, software and IT equipment•Home appliances•Media•Human resources•Office equipment, furniture•Tourism and Vacancies•Entertainment & Leasure•Construction & Real Estate


We have a Pan EurAsian panel network of partners so can handle multi-country projects as well.

We have built a deeply profiled B2B panel spanning multiple business domains and demographics with 45,000 members. Our consumer panel has 200,000 members.

See below...

7Our panel of banking and financial employees and consumers:

Sub-region CEE East Europe and Russia: Banking and financial services providers (employees)

Consumers (firms) Consumers - private pers

1. Belarus 200 500 5000

2. Russia 500 1000 5000

3. Ukraine 500 1000 5000

4. Moldova 100 500 5000

5. Czech Republic 200 500 5000

6. Slovakia 200 500 5000

7. Hungary 200 500 5000

8. Poland 200 500 5000

Sub-total 2100 5000 40000

Sub-region Caucasus: Banking and financial services providers (employees)


1. Armenia 100 500 5000

2. Azerbaijan 100 500 5000

3. Georgia 100 500 5000

Sub-total 300 1500 15000

Sub-region Baltics: Banking and financial services providers (employees)


1. Estonia 200 500 5000

2. Latvia 200 500 5000

3. Lithuania 200 500 5000

Sub-total 600 1500 15000

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Our panel of banking and financial employees and consumers:Sub-region Central Asia: Banking and financial services

providers (employees)Consumers (firms) Consumers - private pers

1. Kazakhstan 200 500 5000

2. Kyrgyzstan 50 300 5000

3. Tajikistan 50 300 5000

4. Uzbekistan 50 300 5000

5. Turkmenistan 0 300 5000

Sub-total 350 1700 25000

Sub-region Balcans (also CEE): Banking and financial services providers (employees)


1. Romania 200 500 5000

2. Slovenia 200 500 5000

3. Bulgaria 200 500 5000

4. Croatia 200 500 5000

5. Serbia 200 500 5000

Sub-total 1000 2500 25000

TOTAL: 4350 12200 120000


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ProductsMRP-EURASIA carries out research projects in three main areas:

•Ad-Hoc Research•Panel sindicativ Research•Mystery Shopping

Data CollectionData Collection

In-depth Interviews

CATI

Face to face interviews

Focus groups

Internet Research

Mystery Shopping

On-line Surveys

Secondary Data

Data ReportingData Reporting

Data entry Cleaning Validation Coding Tabulation Cross-tabs

Database generationData miningSurvey ProgrammingChartingReport Writing


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Our research areas° Advertising Research ° Brand Equity Research ° Brand Name Testing ° B2B Surveys ° Concept Testing ° Consumer Research ° Opinion Polls ° Customer Satisfaction Studies ° Customer/Employee Satisfaction Surveys ° Distributional Channel Audits ° Internet Strategic Intelligence ° Marketing Effectiveness and Analytics ° New Product Development ° Positioning Research ° Price Elasticity Testing ° Sales Forecasting ° Segmentation Research ° Store Audit ° Test Marketing ° Tracking Studies° Omnibus ° Usage & Attitude Studies

Project ManagementProject Management

Multi-country survey

Multi-stage, multi- vendor fieldwork

Hybrid, Innovative methodologies

Panel Management

Processing and Processing and AnalyticsAnalytics

Data Processing and Tabulation Quantum/SPSS)

Charting and Reporting

Full Service ResearchFull Service Research

Design Consultancy Segmentation Sample frame design Data Collection Tools

Customized Research Assignments

Quantitative Qualitative

Syndicated Studies Tracking Studies Advertisements Employee Satisfaction


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Regions and Countries Covered:Sub-region East Europe:1.Belarus2.Russia3.Ukraine4.Moldova5.Czech Republic6.Slovakia7.Hungary8.Poland

Sub-region Baltics:1. Estonia2. Latvia3. Lithuania

Sub-region Balcans:1. Romania2. Slovenia3. Bulgaria4. Croatia5. Serbia6. Macedonia 7. Albania 8. Kosovo

Sub-region Caucasus:1. Armenia2. Azerbaijan3. Georgia

Sub-region Central Asia:1. Kazakhstan2. Kyrgyzstan3. Tajikistan4. Uzbekistan5. Turkmenistan

Our research network agency based in 15 countries of the former Soviet Union and other 12 countries in Eastern Europe. Our territory covers more than 75% of the Eurasia continent!


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Computer Aided Telephonic Interviews [CATI] – 100 CATI Full Time Interviewers Trained Multilingual Interviewers Enormous Experience in B2B and B2C Surveys

Face to Face Interviews – In each country (list of 24), interviewers and moderators are sorted by specialization for each target

type (B2B, B2C, C-levels, etc) and by industry (Pharmaceuticals, Healthcare, Consumer Products, Pharmaceuticals, Healthcare, Consumer Products, Services, Industrial Products, Automotive, Auto Components, Energy, Industrial Automation, etc.)Services, Industrial Products, Automotive, Auto Components, Energy, Industrial Automation, etc.) Door-to-Door Interviews Business Location Interviews Mall/Street-Intercepts


Survey Solutions

Omnibus - Omnibus - a syndicated quantitative study for several Clients: the questionnaire is formed through adding

exclusive questions for each Client to the standard social-demographic block. Based on the representative sample. An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview.

The advantages include: • cost savings (because the sampling and screening costs are shared across multiple clients) • timeliness (because omnibus samples are large and interviewing is ongoing).

Our offers: • National representative Omnibus (urban and rural population - In individual concrete countries in our

region and sub-regions (optional))• MilliOmnubus (in large cities in each of the 24 countries of our region) • Regional Omnibus - in each of the countries of our concrete sub-region (optional)

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Omnibus Sample Distribution (per one country)

•City 1 = 300•City 2 = 300•City 3 = 300•City 4 = 300•City 5 = 300




Quanti

•1 FGD per city supplemented by role plays, story telling etc.

•1 FGD per city supplemented by role plays, story telling etc



Quali

•1500 quanti interviews and 5 focus group discussions



•1500 quanti interviews and 5 focus group discussions.

Total


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Providing Quality DeliverablesProviding Quality Deliverables

Right Candidates,Right Training

Identify the right candidates – skill sets, aptitude and learning ability

Mix of classroom and on-the job training

Operational Excellence

Operations structure ensure constant monitoring on deliverables

Managing Training issues Constant up skilling Process documentation and adherence Scalable and repeatable processes

Documented QC process for all projects Focus on doing it right the first time Management reporting for all QC initiatives Daily, Monthly and Quarterly reporting and client reviews

Quality ControlQuality Assurance


Approach to Quality

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List of the Market Research Conducted by MRP-EURASIA in 2010-11:

N Project Title Value (EUR) Customer Area of the project

1 Sociological survey of the ongoing reform in the Secondary Education System

23600 World Bank Moldova, Russia, Ukraine

2 Sociological survey of the attitudes of national population, businessmen and professors towards NGO’s

45200 Eurasia Foundation Moldova, Georgia, Ukraine, Bulgaria, Romania

3 Sociological survey of teachers’ and pupils’ value orientations 32150 World Bank Georgia, Azerbaijan, Armenia

4 B2B CATI survey with client addresses in Moldova 12400 GFK Romania Moldova

5 Acquisition & Retention study 2011 65700 Microsoft Corporation, Toluna

Russia, Ukraine, Moldova

6 CAWI Media Study 17860 PMR Research Serbia, Albania, Slovenia

7 Rheumatoid Arthritis Patients Study 56500 FMR Middle East: Kazakhstan (KZ), Kyrgyzstan (KY), Tajikistan (TJ), Uzbekistan (UZ), Turkmenistan (TU), Armenia (AM), Azerbaijan (AZ), Georgia (GE)

8 Ocular Vitamins market survey 7800 All Global Poland, Russia

9 Microsoft Desktop User Tracker 25600 Toluna Russia, Ukraine

10 Sociological survey of homeless children concerning HIV/AIDS, drug addicts and safe sex

48900 INTAS Romania, Slovenia, Bulgaria, Croatia, Serbia, Macedonia, Albania, Kosovo, Georgia, Azerbaijan, Armenia, Moldova

11 Global Consumer Study 32800 Advaith Russia, Serbia, Croatia, Albania, Kosovo, Bulgaria, Macedonia, Turkey

12 Melanoma awareness study All Global Slovenia, Hungary, Slovakia, Czech Republic

13 Metro international tracking study B2B 58500 METRO, Millward Brown Moldova, Kazakhstan, Hungary, Russia, Ukraine

14 Survey to identify juridical civil problems in Moldova 15600 Soros Foundation-Moldova Moldova

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15 Survey on the satisfaction of people with the services provided by the border agencies on the border between Republic of Moldova and Ukraine

32200 GFK Ukraine Ukraine, Moldova

16 OMNIBUS - Social satisfaction: 54000 World Bank All - former USSR countries region (15 countries)

17 SOCIOLOGICAL STUDY on women and men, representing vulnerable groups

27800 UN Women Joint ILDP Moldova

19 Sociological survey of the medical service provided to disabled population

International Red Cross Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan, Turkmenistan

20 Sociological survey of public school students concerning HIV/AIDS, drug addicts and safe sex

Eurasia Foundation Moldova, Russia, Ukraine, Georgia, Azerbaijan, Armenia

21 Research to assess gender associated differences in Behaviour, Knowledge and Attitudes of Moldovan Vulnerable Groups determining the sexual transmission of HIV/AIDS in republic of Moldova

UNDP Moldova Moldova

22 Perfume & cosmetics industry market study in Belarus 21150 PMR Research Belarus

23 Segmentation study B2B among safety managers, purchasing managers, team or line supervisors, continuous improvement managers, plant or area mangers, quality managers from companies

14700 MarketWatch Scandinavia Russia

24 Tourism in Lithuania CATI survey 12450 PMR Research Lithuania

25 Sociological survey of national society’s attitude to the Russian language

Foundation ‘Russian World’, Moscow, Russia

Belarus, Ukraine, Moldova, Czech Republic, Slovakia, Hungary, Poland, Estonia, Latvia, Lithuania, Armenia, Azerbaijan, Georgia

26 Healthcare research “Use of Symbicort in asthma and COPD” 72300 Worldwide Ltd Hungary, Slovenia, Poland, Bulgaria, Czech Republic

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27 F2F PAPI interviews with Policemen 12450 FOM Russia Bulgaria

28 Public opinion regarding post-war relations between Georgia and Russia

Russian Centre of Public Opinion Poll (ВЦИОМ), Moscow, Russia

Georgia, Russia

29 Customer Retention & Acquisition study for a mobile operator MTC Russia Azerbaijan, Georgia, Kasachstan, Moldova,Tadjikistan, Usbekistan

30 Segmentation study of importers, wholesalers and customers 119000 Reinnovo Business Consulting Pvt. Ltd

Russia, Czech Republic, Hungary, Poland

31 Diapers CLT research 18600 LEYHAUSEN Field Services International

Russia

32 Social research among the Jewish population in Latvia 16700 PMR Research Latvia

33 Migration and trafficking of human Sociological Study in Moldova GFK Ukraine Moldova

34 Segmentation study beer drinkers 12800 SpadeResearch Moldova

35 Commercial Vehicles Study 21250 Yöntem Research Consultancy Ltd.

Russia, Poland

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Relevant works:

• Developing an consumer crediting in rural areas Strategy & Regulatory Framework for Moldova (EGIS Bceom International) The project nominally was divided into four stages:

• During the first stage, quantitative research was conducted in 7 districts of Moldova. Sampling was consisted of 1600 respondents. Research method was face-to-face interview (by using research instrument - questionnaire). The data was analyzed by MRP statisticians in SPSS program.

• The purpose of the second stage was to design poverty maps. The MRP statisticians made poverty maps for 4 Moldvian economic development zones (Nord, Center, South, UTA Gagauzia), on the basis of quantitative research results. On the maps the points of poverty concentration were placed.

• During the third stage, 16 focus group discussions were organized in 4 rural district centers cities of Moldova. During the next stage focus group results were transcribed, analyzed and translated into English.

• The final and fourth stage of the project included analytical work. The results of quantitative and qualitative researches were analyzed in the frame of social-economic conditions of Moldova. The report also included the review of the implementation of Millennium Challenge Moldva plan. Special attention was paid to the social-economical issues (living conditions) and correlations between quality supply of banking services and purchasing power.The MRP statisticians and analysts were included in the analytical report design: The project has strategic value for Moldova.

Within 35 projects we will outline in 2010-11 two projects which are either similar by the content or by the scope of work (finance and banking):

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Relevant works:• Social-economic conditions of Small Business Lending .

(Swiss Agency of Development and Partnership, 2011). The survey covered 3000 households in Moldova and Ukraine region. Research method was quantitative survey. Research method was CATI, face-to-face interview and IDIs. One of the research objectives was focused on constructing dependence between financial literacy the target group and ability to financial and credit institutions to create (modify sensitive) and targeted extend new products. The MRP statisticians and analysts designed final analytical report. The research results will promote the establishment and development of different educational, agricultural, cultural, etc. programs.

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Center of marketing & information “MARKCONECT”

MRP – EURASIAMRP – EURASIA Corporate Office:101 Columna str., t.Chisinau, The Republic of

Moldova, MD 2012phone/fax: +373 22 221504cell: +373 69 [email protected]

www.mrp-eurasia.com

Thank you for attention !


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