INBOUND15

How to Get Paid Twice as Much and Three Times Faster for Your Client Work

Mark GirvanVP Sales and Business Development, FreshBooks

Context settting Images for what is Freshbooks

• What do we do and for whom?

• Core Value Proposition

Why can Freshbooks talk on this subject? Street credibility

• Want images that support:

1) Mike story2) Our clients are creative types3) We process 2Million invoices a month,

worth $18 Billion a year for 5 million + clients

4) We publish e-books on these issues: splash both books

Why are you in this room today?• While we all passionately pursue our various

“crafts” the inescapable facts for all businesses are:

① Earning Money - allows us to continue pursuing our craft and passions

② Getting paid – allows us to manage our business rather than it managing us

Earning (More) Money

The struggle is real• Images or nice Freshbooks fonted words or could

also use a combination of words with statistic– Poor Cash Flow – 25% fail in first 12 months, 50%

gone by firth– Value of one more hour - $500 or 38%– Scaling is getting – 72% working longer– Investment in Financial literacry – 4/10

Two biggest areas for improvement

• Time out to dollars in

• Throwing away legacy pricing model

Time out to dollars in• Images around concepts in notes – was thinking

this is place we could show only product shots in whole presentation

• Time Tracking inputs – our counter, hours counter and project view of hours in product

• Reports view that show client based metrics

Story – Anecdote on time tracking• Use story from TV commericals – Agency

Woman – maybe we have a video right in the presentation

Break your hourly billing obsession• Problematic the way our clients bill

• NOTE TO MYSELF AND LINDSAY – can we pull some more stats or are there any in Mike’s book – feel weak

Freshbooks client who thrive do….• Images for “VALUE not HOURS:

• Image for “Investment no Expenses”

• Could just be nicely formatted words

Story – Anecdote on billing• Use Mike’s story from breaking the time

barrier

Image of Mike’s book that will be available

• Breaking time barrier

Getting Paid (Faster)

The struggle is real• Images or nice Freshbooks fonted words – or

could also use a combination of words with statistic– Processing Times– Unpaid receivables– Creative organization not investing in any best

practice

The silver bullet is……• Would be great to have something that

represents lots of small changes that add up over time

Lots of small changes that add up…• Note to amanda: there are 6 things below

here – happy to have images all on one page but if you need 2 I get it

Layout all the changes in one slide as a wrap up – waterfall chart

• Want something that shows how they all layer up to be big

• I would use waterfall chart but you might have a different construct

Story - Anecdote• Use Robb Eng’s personas stories from

Segmentation work

Call to ActionHubspot Connect Logo

Images of both of our e-books

blog link

INBOUND15

Thank You!