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Why send a Season's Greetings card? It's not required by the SEC or IRS. Will your card be distinctive? Some thoughts on the standard practice to help you re-evaluate your traditional card.
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Make YOUR Season’s Greetings Card Memorable
Janet Falk
Falk Communications and Research
www.janetlfalk.com
Photo credit: Danielle Gilbert
Why Send a Season’s Greetings Card?
• Not mandated by the SEC, IRS, FDA or FCC
• If you didn’t send one, would clients, referral
sources and contacts notice?
Let’s take a look at some popular themes:
Falk Communications and Research [email protected] 212/677-5770
Reflecting Lights of Evening Skyline
Falk Communications and Research [email protected] 212/677-5770
Who Sent This Card: You, Your
Competitor or Your Dentist?
Make Your Card Align with Your Brand
• Season’s Relationship Card
• Express and confirm a unique aspect of your
work with clients, referral sources and vendors
• Ensure your card could not be sent by a • Ensure your card could not be sent by a
competitor or dentist
• Create a card that will not be lost in the
display
Falk Communications and Research [email protected] 212/677-5770
Ready to Send a Memorable
Season’s Relationship Card?
If you want to send a holiday card that won’t
be overlooked and mixed in with those sent by
your competitor or your dentist, contact:your competitor or your dentist, contact:
Janet Falk
212/677-5770
