My obsession is with uncompromising

craftsmanship and perfection

Louis Philippe

The world keeps evolving and I am always sophisticated , trendy and / or distinctive as different occasions demand.’’

VAN HEUSEN

“My confidence and my attitude is my own Its my world and its my way of doing things”

Allen Solly

“I will always provide a wide range of men’s fashion apparel and the best advice and

service to ensure you get real value from us”.

Planet Fashion

“My ambitions are anchored in the self belief that I can dream big in India and make it”.

Peter England

“I am aware of what’s happening around me and I create and make my own fashion without costing the earth”.

People

MADURA FASHION AND

LIFE STYLE

1988 - Madura Garments was established as Apparel Division of Madura Coats Limited in Bangalore

1990 - Launched Van Heusen – the power of Dressing

1989 - Launched Louis Philippe – the first National Apparel Brand in India

1993 - Launched Allen Solly – Unconventional , Friday Dressing

1988

2013

1997 - Launched Peter England – Value for Money

2001 - Launched Planet Fashion

2001-02 Acquired by Aditya Birla Group in from Madura Coats vyella pic

2005 - Launched ESPRIT

2007-08 Launched PEOPLE

2010 - MG re christened as “Madura Fashion & Lifestyle”

2007 - Textiles & Apparel’ Business Director’s Office formed towards consolidating the domestic ‘T& A business ( MG,JST & GBTL ) of ABG

Milestones

Brand

Louis Philippe

Peter England

Planet fashion

Allen solly

Van Heusen People

The collectiv

e

Company nameMadura fashion and lifestyle

Over view

Vision & values

Madura Fashion & Lifestyle’s vision is to passionately satisfy the Indian consumer’s needs in fashion , style and value , across wearing occasions, in apparels and accessories trends and creating markets with the ultimate purpose of delivering superior value to all stakeholders.

Values

Integrity

Commitment

Passion

Seamlessness

Speed

Company Name: Madura fashion &

Lifestyle

Type: private Ltd.

Industry: Garments

Brands : Lp,Vh,As,Pf,Pe,P,Tc

Franchise Stores : 700

Multi brand Outlet : 2000

Founded: 1988

Head Quarter: Bangalore

India. Key people: Mr. Ashish Dikshit (CEO)

 Website: http://www.madurafnl.com

Company profile

History & lineage

Established in 1988 by Madura

coats ltd , MFL has its origins

in the erstwhile coats viyella

pic, Europe’s largest clothing

supplier

1999, Aditya Birla co, acquired

Madura fashion & Lifestyle to

become the undisputed leader

in the readymade men’s

industry in India

Aditya Birla Nuvo Ltd

ABL ltd us$3.5billion diversified conglomerate and the plat form that has

launched many new business for India's premier business house.

ABL has a portfolio manufacturing as well as service sector business its

umbrella ranging from textile to financial service.

The razor sharp focus on each business has made it a leading player in most

segments, including viscose filament yarn, carbon black, branded garments ,

agriculture business textiles and insulators

The razor sharp focus on each business has made it a leading player in most

segments, including viscose flout yarn, carbon black, branded garments,

agriculture business textiles and insulators.

ABL ltd ,through its subsidiaries and joint ventures, has made successful

forays into life insurance, telecom, BPO,IT service, Asset mgmt & financial

service. provided by an intellectual capital of over 50,000employees and on

mix revenue and profit stream. The co is in a strong position to invest in high

growth business to maximize long-term share holder gains

MFL continue…..

MFL is the one of the fastest growing company. It is the leading player in the retail

market.

The companies' brand portfolio includes product line that range from affordable and

mass market to luxurious high end style and cater of every age group , from

children & youth to man &women

MFL reaches its discerning customer through an exclusive network comparison

more than 1,300 stores , covering 1.5 million Sq feet of retail space, and it present

in more than 2,000 premium multi brand stores and 100 departmental stores

The collective offers a unique blend of global fashion , international trends and

innovative customer services to customer in Bangalore, Mumbai , Delhi, Delhi NCR ,

Chandigarh & Pune

Planet fashion the multi brand ,apparel retailing arm of Madura Fashion &

Lifestyle, housing the companies' in house and other brands, is the largest chain of

stores of its kind in India

MFL continue…..

MFL marked the foray into luxury mono brand business in India by launching

the quintessential British men’s luxury clothing and accessories brand hacked

London through a joint venture with the UK firm

Recently company launched Trendim.com

Innovative design & MFL has 9001-2000 accreditation with periodic internal

audits

MFL is an IT and web enabled organization, They used ERP & SAP system

MFL is a global supplier for premium international brand such a E-spirit ‘S’

Oliver, MONOPRIX

MFL sources only from factories that are complaint with the factory Act, and

each factory is independently audited by the international textile service (ITS)

and societies generate surveillance (SGS) for international clients such as LP,

marks & Spencer and VH

Product portfolio

Segments

Cotton

Terylene, Rayon, pearl

Chemicals

Leather

Garments

AccessoriesClothing's

Shirts

Trouser’s

Denims

Suits

T-shirt’s

Ladies wear

Pocket square

Tie

Shoe

Belt

Wallets

Bags

Cufflinks

PRODUCTS

Garments Accessories

AHISH DIKSHITCEO, Madura f&L

KUMAR MANGALA BIRLA , ABL-chairman

PRANAB BARUA Business director, Apparel retail

Key peoples

Puneet kumar,vice president

Sarthak Raychaudhuri, Head

Vikas Agarwal

Mohana Sundaram

Dr Naresh Tyagi, Head

R Parthasarathy, Head

Lal Sudhakaram, Head

– Sales Operations

- Human Resources

- Head, Commercial

- Head, controller

- Product development & Quality

Assurance

- Retail Business Development

- Manufacturing, Madura Clothing

Manu facture MFL have manufacturing facility . Accessories they adopt other vendor

Industry.

Raw materials : The core collection garments using raw-materials in

India. Other’s are imported.

ISO 9001 certified

ISO27001certification : the certification covers all its factories,

warehouse and regional & corporate office across all countries.

Ware houses and Manufacturing are in two place Bangalore & Gujarat.

Marketing

Online marketing for customer: MFL online marketing

system is helping the company in lot of ways, providing

all the necessary information to the customer. It is an

unique way of promotion

Foreword integration

Discount/point Card

Human Resource Management (HRM)

RECRUITMENT

Lera test: written exam

Group discussion (GD)

Interview

Training: 1 week training

program

Performance Appraisal

Billing Method using

SHOPPER

Grooming

Appraisal for rating system

Wear occasion

Brands Wear occasion Brands

• Louis Philippe & Van heusen

• Zodiac• Park Avenue• Arrow• Blackberry• Tommy

Hilfiger• Jacken Jones• Zara• Mango• Promod• Calvin Kevin• Diesel

• Peter England • John Players• Belmonte• Genesis-

Basics• Turtle• John Miller• denizen

Major competitors

Wear occasion

Brands Wear occasion Brands

• Allen Solly • Provogue• Levis• Wills

Lifestyle• Color Plus• U.Spolo• Benetton• Parx• Catmoss• Gini& Johny• Lilliout

• Espirit • Tommy Hilfiger

• Jackn Jones• Zara• Mango• Promod• Calvin Klein• Diesel

Major competitors

Retail best practices

SOP procedures to enhance and standardize store

operations

Consumer feedback and complaint processes to capture

consumer opinion and closely engage with the consumer.

Store engagement processes to effectively manage store

staff recruitments, training, evaluation and reward

mechanisms.

A franchisee framework to enhance the quality of

relationship with franchisees

MFL continue…..

A Brand Retail identity guide to express and standardize

the brand point of view in terms of looks and ambience in

retail.

A Mystery Shopper Programme to monitor the level of

adoption of the above initiatives at store and identity

areas of improvement.

CSR-Corporate Social Responsibility

Helping Vidya write: MFL spread

across different offices and

manufacturing locations, raised funds

and donated books to help

disadvantaged students at Govt school

around its manufacturing units in

Bangalore.

ABG promotes CSR initiatives focused on four main areas

Sustainability

Disability (empowering the physically

challenged)

Benevolent activities for the workforce

Education

ThankYou