Location Based Advertising Opportunities for Revenue Generation

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  • Location-based Advertising Opportunities for Revenue Generation

  • Hello

  • Hi!

    SILICON VALLEY

    IS A MINDSET, NOT

    A LOCATION

    -Reid Hoffman

    Co-founder, LinkedIn

  • Hi!

    SILICON VALLEY

    IS A MINDSET, NOT

    A LOCATION

    LOCATION

    SILICON VALLEY

  • MOBILITY

  • L

  • L Physical Location

  • PUSH

    &

    PULL

  • L Physical Location

    User Need

  • PHYSICAL

    LOCATION

    CONTEXT &

    USER NEED

  • PHYSICAL

    LOCATION

    CONTEXT &

    USER NEED

  • L Physical Location

    User Need

    Virtual Location

  • WHERE USERS ARE

    BRANDS MUST FOLLOW

    AND ALSO WHERE

    WHERE USERS ARE

    BRANDS MUST FOLLOW

    and also where

  • OWNED

    EARNED

    PAID

  • L Physical Location

    User Need

    Virtual Location

    LOCATION IS A MINDSET

  • TOP 5 - LOW HANGING FRUIT

    Optimise websites maps, store finder, local SEO

    Segment and target customer communication

    Google Places

    Location-targeted ads (where your users are!).

    CUSTOMER JOURNEY

    TOP 5 - LOW HANGING FRUIT

  • Questions?

  • Thanks.