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Location Is Important 1/3 of searches are local (location-based) 50% of mobile searches are local 40% of people look up something local one a day 2/3 look up something 3-4 times a week Local search matters to business People take action after searching locally: Location Is Broken 40% of location information is incorrect Most listings don’t have photos and videos to give buyers confidence But engagement on listings increases to 242% if they do Yext Marks The Spot What Does Yext Do? �� Mission: Get perfect location information in every hand �� We allow businesses to own and control their location information across the web Location software to digitize and manage location info Network to instantly publish rich info on 45+ sites and apps What do we offer? �� Control and measurement – Yext is the only provider with direct relationships with publishers to guarantee timely updates �� Richness of listings – Exclusive special fields on listings help users get the information to make a decision �� Software to make it easy – Managing location information means instant and easy access and reporting��� and Yext is the only place Sources: Google, YP, immr, Yext Looked up on a map Visited a business Made a purchase in-store Read or wrote a review Called business or service 50% 50% 52% 0 10 20 30 40 50 60 28% 15% % of People Who Made An Action After Local Search Source: Google

Local SEO Strategy Checklist for 2015

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Page 1: Local SEO Strategy Checklist for 2015

Location Is Important• 1/3 of searches are local (location-based)

– 50% of mobile searches are local– 40% of people look up something local one a day– 2/3 look up something 3-4 times a week

• Local search matters to business

– People take action after searching locally:

Location Is Broken• 40% of location information is incorrect• Most listings don’t have photos and videos to give buyers confidence

– But engagement on listings increases to 242% if they do

Yext Marks The SpotWhat Does Yext Do?

•�� Mission: Get perfect location information in every hand

•�� We allow businesses to own and control their location informationacross the web

– Location software to digitize and manage location info– Network to instantly publish rich info on 45+ sites and apps

What do we offer?

•�� Control and measurement – Yext is the only provider with direct relationships with publishers to guarantee timely updates

•�� Richness of listings – Exclusive special fields on listings help users get theinformation to make a decision

•�� Software to make it easy – Managing location information means instantand easy access and reporting��� and Yext is the only place

Sources: Google, YP, immr, Yext

Looked up on a mapVisited a business

Made a purchase in-storeRead or wrote a review

Called business or service

50%50%

52%

0 10 20 30 40 50 60

28%15%

% of People Who Made An Action After Local Search

Source: Google

Page 2: Local SEO Strategy Checklist for 2015

Location Information Checklist

Get listed everywhere

Customers use an average of 5 sources when researching purchases, so get listed everywhere they are looking�

Understand your presence on top sites like Yahoo!, YP and MapQuest

Understand your mobile presence on apps, maps and navigation

Correct your digital location information

If your location information isn’t correct, your customers won’t be able to find you, so take care of the basics of your business�

Correct your business address Correct your business phone number

Complete your business listingsGive your customers the information they want (and need)�

Add hours of operation (and adjust seasonally, if needed) Add search categories Add business website Add business description

Share deep local content

Help your customers by showing them what’s inside your store (and so they choose you over the competition)�

Add Product/Service lists or Menus Add Bios for your staff Add Calendars of upcoming events

Keep your location information fresh

Your customers are interested in new content, so update your location info at least once a month�

Update your Featured Message monthly Update business photos and videos monthly (if applicable)

Track and optimize your listings’ performance

Monitor what types of content your customers find useful and give them more of it�

Monitor listing views Track Featured Message clicks Keep an eye on reviews