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Location Is Important• 1/3 of searches are local (location-based)
– 50% of mobile searches are local– 40% of people look up something local one a day– 2/3 look up something 3-4 times a week
• Local search matters to business
– People take action after searching locally:
Location Is Broken• 40% of location information is incorrect• Most listings don’t have photos and videos to give buyers confidence
– But engagement on listings increases to 242% if they do
Yext Marks The SpotWhat Does Yext Do?
•�� Mission: Get perfect location information in every hand
•�� We allow businesses to own and control their location informationacross the web
– Location software to digitize and manage location info– Network to instantly publish rich info on 45+ sites and apps
What do we offer?
•�� Control and measurement – Yext is the only provider with direct relationships with publishers to guarantee timely updates
•�� Richness of listings – Exclusive special fields on listings help users get theinformation to make a decision
•�� Software to make it easy – Managing location information means instantand easy access and reporting��� and Yext is the only place
Sources: Google, YP, immr, Yext
Looked up on a mapVisited a business
Made a purchase in-storeRead or wrote a review
Called business or service
50%50%
52%
0 10 20 30 40 50 60
28%15%
% of People Who Made An Action After Local Search
Source: Google
Location Information Checklist
Get listed everywhere
Customers use an average of 5 sources when researching purchases, so get listed everywhere they are looking�
Understand your presence on top sites like Yahoo!, YP and MapQuest
Understand your mobile presence on apps, maps and navigation
Correct your digital location information
If your location information isn’t correct, your customers won’t be able to find you, so take care of the basics of your business�
Correct your business address Correct your business phone number
Complete your business listingsGive your customers the information they want (and need)�
Add hours of operation (and adjust seasonally, if needed) Add search categories Add business website Add business description
Share deep local content
Help your customers by showing them what’s inside your store (and so they choose you over the competition)�
Add Product/Service lists or Menus Add Bios for your staff Add Calendars of upcoming events
Keep your location information fresh
Your customers are interested in new content, so update your location info at least once a month�
Update your Featured Message monthly Update business photos and videos monthly (if applicable)
Track and optimize your listings’ performance
Monitor what types of content your customers find useful and give them more of it�
Monitor listing views Track Featured Message clicks Keep an eye on reviews