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katherine-nolen
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Link Building and Content:Two Sides of the Same Coin
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What Is Link Building? The process of acquiring links from other websites to your
website Helps Google determine how well a page should rank in their
results The more high-quality links you have, the more likely you are
to rank well in search results
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What Is Stream’s Current Strategy?
Focused on local link building Helps clients move products
TacticsInfographicsUnlinked mentionsPitching content
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How Do We Use Content In Outreach?
Most SEO clients receive 2-3 pieces of local content each month. Digital PR Coordinators rely on these local pieces for outreach
Pitch local content toLocal businesses (MUST have a website)Event sites (Patch, Yelp, Eventful, EventSetter)Local bloggers (Pitch event guides)
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Norm Reeves Acura: “Best Country Clubs Near Mission Viejo, CA.”
http://www.clubcorp.com/Clubs/Aliso-Viejo-Country-Club/Our-Story/General-Information
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Norm Reeves Acura: “Best Country Clubs Near Mission Viejo, CA.”
59 people have clicked the link; 57 of them were new visitors
Bounce rate is 3.33%. Very low—means content is engaging
People looked at 2.13 pages per session—stayed on the site
Content successful because it’s extremely local
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Norm Reeves Acura: “Best Country Clubs Near Mission Viejo, CA”
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Content goes into specific details about what sets each country club apart
Scion San Diego: “Where to Get Fit in San Diego, CA”
http://www.airesd.com/new-blog/2015/5/22/check-out-our-feature-in-scion-san-diegos-article
This piece of content highlights all of the differences between the businesses that are featured and speaks to potential customers
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Norm Reeves West Covina: “Best Venues for Graduation Parties Near Baldwin Park, CA”
http://ovationeventcenter.com/
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Norm Reeves West Covina: “Best Venues for Graduation Parties Near Baldwin Park, CA”
Our link has been the first web slide on their homepage since April
33 people have clicked the link; 29 of them were new visitors
Businesses featured in the article needed recognition
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Local Content Tips Businesses featured should:
Have a websiteBe extremely localizedNeed publicity
Highlight what makes each business unique “Sell” the business Show some personality! Include social sites Triple check business details
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