Link Building and Content Strategy: Two Sides of the Same Coin

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Link Building and Content:Two Sides of the Same Coin1

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What Is Link Building?The process of acquiring links from other websites to your website Helps Google determine how well a page should rank in their results The more high-quality links you have, the more likely you are to rank well in search results 2

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What Is Streams Current Strategy?Focused on local link building Helps clients move productsTacticsInfographicsUnlinked mentionsPitching content

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How Do We Use Content In Outreach?Most SEO clients receive 2-3 pieces of local content each month. Digital PR Coordinators rely on these local pieces for outreachPitch local content toLocal businesses (MUST have a website)Event sites (Patch, Yelp, Eventful, EventSetter)Local bloggers (Pitch event guides)4

Norm Reeves Acura: Best Country Clubs Near Mission Viejo, CA.

http://www.clubcorp.com/Clubs/Aliso-Viejo-Country-Club/Our-Story/General-Information

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Norm Reeves Acura: Best Country Clubs Near Mission Viejo, CA.59 people have clicked the link; 57 of them were new visitorsBounce rate is 3.33%. Very lowmeans content is engagingPeople looked at 2.13 pages per sessionstayed on the siteContent successful because its extremely local6

Norm Reeves Acura: Best Country Clubs Near Mission Viejo, CA7Content goes into specific details about what sets each country club apart

Scion San Diego: Where to Get Fit in San Diego, CAhttp://www.airesd.com/new-blog/2015/5/22/check-out-our-feature-in-scion-san-diegos-article This piece of content highlights all of the differences between the businesses that are featured and speaks to potential customers

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Norm Reeves West Covina: Best Venues for Graduation Parties Near Baldwin Park, CAhttp://ovationeventcenter.com/

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Norm Reeves West Covina: Best Venues for Graduation Parties Near Baldwin Park, CAOur link has been the first web slide on their homepage since April33 people have clicked the link; 29 of them were new visitorsBusinesses featured in the article needed recognition 10

Local Content TipsBusinesses featured should:Have a websiteBe extremely localizedNeed publicityHighlight what makes each business uniqueSell the business Show some personality! Include social sitesTriple check business details

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