Leigh WinterbottomPortfolio

lwinterbottom@yahoo.comwww.linkedin.com/in/

leighwinterbottom

Multi-Media Campaign Development

Led Mass Media Campaign Developmentfor JACO Environmental

Banner Ads

Print Ads

Led Social Marketing Campaign for Efficiency Vermont

Result: Sales goals exceeded by 70%

“Fistful of Dollars”30 second TV spot: www.newbulbintown.com/meetJesseWatts

“I Am Spent”30 second TV spot: www.newbulbintown.com/meetJesseWatts/

Print Ads

Corporate Marketing Support

Updated An Aging Brand

Developed Standards for a New Brand

Updated and improved stagnant websites

BEFORE

AFTER

Created Efficiency Content for Client Utility Websites

Developed New Corporate Materials

Public Relations

Created On-Trend PR Promotions

Secured Ben & Jerry for New England Cable News (NECN) PSA

Collaborated with US EPA on ENERGY STAR® PSA

Featured in Entertainment

Weekly Dwell O – Oprah Magazine Better Homes &

Gardens

Secured Print Earned Media

Featured on HGTV’s “My House is Worth What?”

Premiered to 98 million homes

Launched accessible energy advice columns and e-newsletters

                                                                                            

                     

                                                                                            

                                                                                            

                                                                                            

Email & Social Marketing

Managed Email Engagement CampaignAverage Open Rate: 30%Average Click Rate: 15.5%

Launched Social Media Presence

Direct Mail

Developed B2B and B2C Direct Mail Campaigns

Average Response Rate 2.2%

And More…

Imagined a company mascot named “Wattson”

Performance Assessments“Leigh hires talented, self-motivated people and provides excellent, on-going support to bring out our best on a daily basis.” – Direct Report

“Leigh responds very positively to new ideas and is ready to accept and/or tweak them or to provide insights about current conditions that make an idea unfeasible. Leigh is also very respectful and upbeat in the language she uses. Lastly, she provides all the support that a viable innovation requires, whether it be brainstorming, advocacy, prioritizing or resources. This not only has resulted in great new approaches, but also in increased efficiency, staff growth and job satisfaction.”

– Direct Report

“Leigh is the best supervisor I’ve ever had.” – 2 Direct Reports