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Email newsletters are probably the least appreciated aspect of Internet marketing. But guess what: the day you send out your newsletter should be the most important marketing day of the month for your law firm. In this presentation, you’ll learn about the elements that go into creating a dynamic, productive email newsletter – one that gets opened and read. You’ll learn what your newsletter should REALLY be all about, and why it’s important to your firm’s bottom line.
Citation preview
Legal Marketing Series
The Newsletter:The Most Powerful Thing For Your Business You’re Not Doing, Or Doing Wrong
Larry PortCEO, Rocket MatterMay 8, 2014
Legal Marketing Series
Free E-Books!
Legal Marketing Series
Minute Video Series
Rule #1: The primary objective of your
newsletter is to drive traffic.
Legal Marketing Series
Guess which days on this traffic graph featured
newsletters?
Legal Marketing Series
Newsletters, when done correctly, create more site
traffic.Legal Marketing Series
More site traffic means more
contacts (on a well-designed site).
Legal Marketing Series
More contacts means more
business development.
Legal Marketing Series
Rule #2: Your subject line is of critical
importance.
Legal Marketing Series
Legal Marketing Series
Rule #3: You have 10-seconds of
someone’s attention (at best).
Legal Marketing Series
Rule #4: Preview windows and
smartphones are your venue.
Legal Marketing Series
Rule #5: Understandand track your
statistics.
Legal Marketing Series
Legal Marketing Series
Rule #6: Use visual hooks to engage
viewers.
Legal Marketing Series
Rule #7: Use your newsletter to learn
what’s working in your content strategy.
Legal Marketing Series
Rule #8: Newsletters also
combat out-of-site-out-of-mind.
Legal Marketing Series
Rule #9: Don’t be afraid to increase sending frequency.
Legal Marketing Series
Legal Marketing Series
Legal Marketing Series
Legal Marketing Series
Legal Marketing Series
Legal Marketing Series
Legal Marketing Series
Legal Marketing Series
Legal Marketing Series
Free E-Books!
Legal Marketing Series
Minute Video Series
Legal Marketing Series
Let’s get in [email protected]@larryportrocketmatter.comlegalproductivity.comrocketx1.com
Larry PortCEO, Rocket Matter
![How to create email newsletters that don't suck[1]](https://img.dokumen.tips/doc/110x75/568c55241a28ab4916c19c2e/how-to-create-email-newsletters-that-dont-suck1.jpg)
