Leah & The Footballers

Leah & The Footballers is a sports reality TV show series set in Gibraltar that follows the lives of 8 aspiring pro footballers, both male and female, from di�erent countries around the world, as they try-out for the club of

their dreams, even against all the odds.

The Team

Leah DyckSocial Media Sports Marketer

Rising “All Star” Influencer in the global sports entertainment industry.

For confidentiality purposes, Leah is the only team member in this pitch presentation.

The Problem

In 2014, three quarters of the total value of premium sports broadcast rights fees will be generated by just 10 competitions and 46% of that is contributed to by European Football. This is a problem for North American sports networks because the demand

for soccer-related content to surround this influx of soccer programming exceeds the supply.

The Solution

Leah & The Footballers solves this problem because it o�ers North American sports networks with the soccer-related content needed to supply this demand. This solution is going to work because it appeals to the global sports fan’s unspoken aspirations, ties

together men’s and women’s football and comes packaged with a pre-established global fan following, before the show launches.

Revenue ModelMicro-Crowdfund Campaigning

21-Day Indiegogo Campaign

Raise Funds

Free Digital Platform Easy Payment Options

Indiegogo.com o�ers multiple funding models for individuals, businesses and

non-profit’s to take advantage of.

Indiegogo o�ers Perks, an incentive o�ered to contributors in exchange

for their financial support.

Indiegogo is free to launch. Perk contributor’s can pay via credit card, PayPal and now supports Apple

Pay too.

Market Opportunity

The unmet needs of North American sports networks have created an opportunity in the market for ‘Leah & The Footballers’ to broadcast on sports cable networks and IP.

In 2015, global premium sports rights is projected to be worth $17 billion (Deloitte).

Stage Of Business

Stage Of Development: Beta | Prototype

CRM software provides the capabilities needed to conduct A/B testing on campaign Perks. This strategy helps to pin-point the price-point “sweet spot” and maximize

revenues.

The National Crowdfunding Association of Canada will help push campaign content through their channels as well.

Competitive Positioning

For global sports fans who care about future generations (target customer), ‘Leah & The Footballers’ is a sports reality TV show series (type of business) that brings sports fans closer to the game (benefit to the customer) by connecting a ‘Justice League’ of

industry experts to help drive this show’s concept into production (why better than competitors).

Financial Forecast

Quarterly Sales Cycle

Month 1 Month 2 Month 3

21-Day Window Of

Purchase: Maximum20 Perks

Pre-campaign launch: 5-6 days

Post-campaign after care: 3-4 days

Perform The Service

Perform The Service

Marketing Plan

Leah Dyck empowers the global sports fan using tried and tested social activation strategies to target sports entertainment Influencers with shared brand values, by providing them with opportunities to meet their unmet psychological needs and

unspoken aspirations.

Day 1Reach1,250

1. Canned & pre-timed content release.

2. Hyper-targetedbrand encountersthat motivateperceptions.

3. O�ine campaigning.

4. Constantly buildingthe social network & developing the digital ecosystem.

Day 2

Reach: 5,000

Reach: 2,500

Day 3