Story is about to end …..

Marketing

Curtains off

Presentation – is icing on the cake

So its better we nail it at once

4 rules you must follow

1. Don’t start here 2. Write and prepare

3. Visualize 4.

It’s the speaker who need to deliver a good presentation

And if you fail audience is to be like this ?????

USE COLOR PALLETTE

USE IMAGES

Images Are Easy To Remember

CONFIDENCE

THE ART OF STORY TELLING

GOOD PRESENTATIONS INCLUDE STORIES

EASIEST WAY TO TELL COMPLICATED THINGs

Module 2

How do we define and classify SERVICES ?

SERVICES

• Services is any ACT or PERFORMANCE

• Do not result in ownership of anything

• Of more or less intangible nature that normally , but not necessarily

New service realities Shifting customer relationship

• Customer empowerment

• Customer co- production

• Satisfying employees as well as customers

The marketing excellence • Internal marketing • External marketing • Interactive marketing

Service Quality

“A comparison of expectations with performance”

How to improve service quality

Listening Reliability Basic service Recovery Fair play Team work

Designing and marketing integrated Marketing channels

Marketing concepts

1.Marketing channel system

2.Pull strategy

3.Push strategy

4.Consumer Marketing

5.E- commerce and M- commerce

Marketing channel system

Particular set of self dependent organization involved in the process of marketing a product or service

Pull Strategy and Push Strategy

• Adverstiment promotion, other forms of communication to convince customers to demand for the product

• Manufacturer does the force sales and makes a pressure on consumers to buy the particular product.

E-Commerce and M-Commerce

• E-commerce, short for electronic commerce, is trading in products or services using computer networks, such as the Internet.

• Mobile Commerce means "a retail outlet in your customer’s pocket."

Module 3

Branding Yoga

Is branding yoga appropriate or not ????

Should Yoga be branded or not ?

For • Many of us

think that it is creating a value in one’s life and could be for everyone at large, so by branding it can be reached everywhere

Against • Some treat it as

religion so they don’t want yoga to be commercialized.

Evaluation

By branding yoga,accessibility of yoga to the masses really easy.

Results

Opportunities can created by branding it , while at the same respecting one’s who support it as authentic values.

Like this it can act as two way , one as culture and one as movement within the industry.

Module 4

Make the most of a Polarizing Brand

To survive in such environment , new techniques have to be

implemented calledBRAND POLARIZATION

Degree of polarization depends upon the lovers and haters of

the brand

Higher the lovers and haters

higher the POLARIZATION

Capitalizing on Polarization

Placate the haters

Solution is to change the hater’s conception

Managers who succeeded in doing this attracts

crowd of customers

Poke the Haters

Some companies intentionally offend their Brand Detractors

This create an awareness around loyal consumers and they get try to defend their favorite products

and turning detractors into supporters

Launch a provocative ad.

Backed up by social media, pocket of haters …can quickly arise…

Company need to act to smart and use it as an opportunity.

Created by : Anant Shankar Tripathi

SCAC, Pune

during an internship by

Prof. Sameer Mathur

IIM , Luchknow

Thanks !