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Direct Marketing- Future of The Marketing World
What is Direct mail Marketing Campaign?
The term in which we can describe campaign for direct mail is that it is simplyabout building the long term relationship with the customers. Information canbe leveraged like name, gender, buying preferences, likes & dislikes of people.Also, the information like, in your dealership, which car is liked the most by thepeople.By this, a two way conversation is established by which you get to know theprospect, who they are, what are their liking and what you can send themwhich in turn can prove to be useful for them. Direct mail marketingcampaign says “ Buy now and remember me when you are ready to buy again”.
What are The Uses of Direct Mail?
With the direct mail, large number of product and services can be sold easily.Here, are some of the uses:
Consumer Direct Mail1. Direct Selling2. Lead Generation3. Promotion 4. Mail Orders5. Fundraising6. Dealers Mailing
Business Direct Mail1. Launch of the product2. Sales Lead Generation3. Dealer Support4. Exhibitions 5. Product Testing by Marketing Research
Direct Mail As A Part of Promotional MixIn both, consumer and business is used as a medium of promotion and fullefforts are made to advertise a product. This promotion can be done throughtelevision or press. By this, people are encouraged to buy the products and itsspecifications are explained.
How Internet is Used As A Direct Marketing Tool?
Within few years, internet mushrooming has been seen. As, most of the peoplethrough out the World, when decide upon buying a car, check out for thespecifications on internet. So, it becomes really important for one to maintaintheir website and regularly make updations in order customers are fed with thelatest news and events of the company.
Conclusion
Direct marketing is the branch of the direct marketing and has seen rapidgrowth and development over few years. Also, this marketing technique hasproved itself a real success for every organization. This is the major source ofmarketing for a better future.
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