Embed Size (px)
Citation preview
KIVA
Product Marketing Overview
.
Creating a where
partners and customers draw value
...thrives on ,
And is facilitated by .
It begins with ...
You want to living,
with and . breathing human beings to
Provide the appropriate for
those to take place.
The New Sales Funnel
Community Building
The Influence Loop SHAREABLE
SHAREABLE
SHAREABLE
SHAREABLE
Let consumers when and where it’s
and keep the
.
The Eco Systems of Conversation
The Tools Engagement
Blogs eNewsletters
Case Studies
Videos
Traditional Radio
Satellite Radio
Guest Posting
In-Person Events
White Papers
Online Presentations
Webinars/Webcasts
Meetups
Infographics
Print Magazines
eBook
Podcasts Books AMA’s
Forums
Live Streaming
Comments
Annual Reports Articles on Website
Mobile Content
Research Reports
Microsites
Defining and Understanding
do they ? are they?
do they ?
What do ? do they ?
“Pot retailers will have to avoid the tobacco industry’s mistakes.
Tobacco was accused historically of intentionally marketing to kids to create the
users of tomorrow.” -The Cannabist
“In my opinion, the marijuana industry needs to decide if they are going to follow the
example of the tobacco industry, or from more responsible industries that understand
that is not in their long-term benefit to market to kids.”
- Eric Anderson, SE2
“The people I get high with are lawyers, business owners.”
-Wanda James, Cannabis Global Initiative
Edible Ideas Auntie Dolores
Butter Brothers
CBD-OOS EdiPure
Day Dreamers
Morsel Bakery
✪ Digital “sparks” that build community around product offering.
✪ Tap into emotions and give users something to value, together.
✪ Create anticipation, excitement, and deepen brand engagement.
✪ Inform and empower users through amazing, personalized experiences (online and offline).
✪ Advocate purpose and benefits so users and fans can share, support and help propagate value and importance.
“In spite of a down-market image, many consumers think about marijuana in the
same way they do fine wine, carefully selecting pot strains for their taste, aroma
and other characteristics...”
