KFC Crunch Burger
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How does it work?Simply sign-up on the responsive microsite.1
How does it work?Select the adventure you want to discover2
How does it work?Choose your own path through the adventure3
Players need to tap / click through a scenario in the adventure
At the end of each scenario the player receives an sms from their younger you prompting them to make a choice on where to go next.
When the player reaches the end of the adventure
they receive a token which counts as an entry into a weekly draw.
Microsite video journey
Along the journey players also stand chances of winning random prizes in the form of voucher codes they can redeem instantly at either iTunes or takealot.com.
Surprise and delight
How did we activate?YouTube pre-rolls1
How did we activate?Standard banners2
How did we activate?Rich Media Banners3
Total registrations: 5995 Total tokens won: 10608 Airtime Winners: 245 (R10 vouchers) iTune Vouchers: 81 (R100 i-tune vouchers) Takalot Vouchers: 106 (R100 take-alot vouchers)
Results to date (14 Oct to 30 Oct 2014)