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How does it work? Simply sign-up on the responsive microsite. 1

KFC Crunch Burger

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How does it work?Simply sign-up on the responsive microsite.1

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How does it work?Select the adventure you want to discover2

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How does it work?Choose your own path through the adventure3

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Players need to tap / click through a scenario in the adventure

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At the end of each scenario the player receives an “sms” from their younger you prompting them to make a choice on where to go next.

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When the player reaches the end of the adventure…

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they receive a token which counts as an entry into a weekly draw.

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Microsite video journey

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Along the journey players also stand chances of winning random prizes in the form of voucher codes they can redeem instantly at either iTunes or takealot.com.

Surprise and delight

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How did we activate?YouTube pre-rolls1

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How did we activate?Standard banners2

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How did we activate?Rich Media Banners3

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Initial Expanded

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• Total registrations: 5995 • Total tokens won: 10608 • Airtime Winners: 245 (R10 vouchers) • iTune Vouchers: 81 (R100 i-tune vouchers) • Takalot Vouchers: 106 (R100 take-alot vouchers)

Results to date (14 Oct to 30 Oct 2014)