Ketchup, A Better Taste For Loyalty!

Ketchup is a pioneer in loyalty consultancy & management, creating and implementing end-to-end loyalty programs to target, engage, reward

and retain customers for a wide range of global clients.

Ketchup always drives results through customer engagement while designing & running multitude of campaigns and loyalty programs with

vast experience in retail, financial services, petroleum,

automotive and communications industries.

Ketchup delivers tailor-made loyalty services and combines loyalty with

today’s digital, mobile and social platforms while utilizing in-depth

analytics to evaluate the impact on results.

Who is Ketchup Group?

100+ Employees

Thousands of Campaigns

50+ Clients 100+ Programs

Operations in Turkey, Eastern Europe

& Gulf Regions

Globally Recognized Awards

Ketchup Handles It With Care

Diagnostics To establish the right & solid basis to develop the best Loyalty Program, we acquire & analyze information of the company, industry, competitors, and customers.

Strategy After getting, collecting, and analyzing relevant data and top management’s expectations from the program, we develop the concept of the Loyalty Program.

Program Management As soon as we fully implement the Loyalty Program, the monitoring & management of the program starts with a focus on fine tuning issues and adding enhancements for better commercial results.

Deployment Once the concept is approved we implement the Loyalty Program taking all operational issues into consideration.

Ketchup Handles All The Details

Diagnostics Technical Infrastructure & Capabilities

Current Customer Offer

Market Research

Focus Groups

Competitive Analysis

Fraud Assessment

Current Financial Status Assessment

Program Effectiveness Assessment

Setting Goals & KPIs

Initial Project Plan

Strategy Customer Experience Design

Concept Documentation

Touch Point Strategy & Design

Operational Design & Flow

Business Requirements

Document Points Algorithm

Technical Development

Budget Planning

Communication Strategy

Deployment Concept Implementation

Process Implementation

Technical Implementation

Program Terms & Conditions

Internal & External Communications

UAT (User Acceptance Tests)

Sanity Checks

Field Tests

Program Launch

Program Management Partner Management

Offers & Campaign Management

Engagement Campaigns

Acquisition Campaigns

Upsell & Crosssell Campaigns

Operational Management

Technical Management

Point Management

Budget Management

Fraud Management

Performance Mgmt & Reporting

Ketchup Knows What You Need!

Loyalty Ready Services

Sales Booster Partner Booster LoyaltyNow

Loyalty Management Services

Loyalty Management Engagement Management Lifecycle Management

Loyalty Consulting Services

Concept & Strategy Consulting Customer Experience & Design Consulting Insight & Performance Consulting Implementation & Technology Consulting Retention & Churn Prevention Consulting

Daruyou  

7  

Ketchup  EE  Group  Structure  

KETCHUP EE

Ketchup  Agency  

Pharos  Mobile  Ukraine  

1   2   SI  System  IntegraAon  

3   4  

Seasoned  consultancy  providing  know-­‐how  in  total  customer  management  programs    

50+  Customers  in  different  Countries  

100+  Ac?ve  Programs  1000+  Campaigns  

Forerunner  in  Mobile  Technologies  &  Mobile  Loyalty  

Solu?ons    

500+  Customers  

SaaS  Provider  for  Loyalty  Programs    

130+  Customers  /  Partners      

Global  GiK  Cer?ficate  and  Employee  Incen?ve/Bonus  

program  facilitator  

100+  Corporate  Customers    300  Partners    

1000+  Redemp?on  Points  Thousands  of  users    

Daruyou  

8  

Ketchup  EE  Group:  Customer  PorGolio  

Ketchup  Global  

Pharos  Mobile  Ukraine  

1   2   SI  System  IntegraAon  

3   4  

KETCHUP EE

Loyalty Ready Services

Loyalty Management Services

Loyalty Consulting Services

Meet Our Clients

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

FIAT’LA İŞLER YOLUNDA PARTNER BOOSTER PROGRAM IS A WORLD OF OFFERS FOR THE CUSTOMERS WHO PREFER DRIVING FIAT LIGHT COMMERCIAL

VEHICLES.

FIAT LIGHT COMMERCIAL VEHICLE OWNERS (B2C)

SMEs WHO ARE INTO COMMERCE AND EXTENDED FAMILIES

400.000

MICROSITE & SMS & EMAIL & SOCIAL MEDIA

WILL BE LAUNCHED SOON

PARTNER BOOSTER

IT’S ALL GOOD WITH FIAT

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

COCA-COLA KIRMIZI KASA IS TURKEY’S BIGGEST FMCG LOYALTY PROGRAM WITH OVER 600.000 PARTICIPANTS WITH A SIMPLE MECHANISM RUNNING

THROUGH UNIQUE CODES ON COCA-COLA CANS&BOTTLES

COCA-COLA END-USERS (B2C)

15 – 25 AGE GROUP & YOUTH SEGMENT

600.000+ USERS

WEBSITE & MOBIL APPLICATIONS & SOCIAL MEDIA

DOUBLED THE NUMBER OF MEMBERS IN LESS THAN A YEAR

REWARD EARNING & REDEEMING CATALOGUE PROGRAM WITH DIGITAL & PHYSICAL GOODS AVAILABLE ON WEB & MOBILE PLATFORMS

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COCA-COLA KIRMIZI KASA

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

WAS DESIGNED AS A SALES INCENTIVE PROGRAM. “TEAR SHELF” FOR PEPSICO MERCHANTS WAS BASED ON DARUYOU GIFT CERTIFICATE PROGRAM. “TEAR

SHELF” AND “TEAR SHELF-2” LASTED FOR 10 WEEKS EACH

PEPSICO MERCHANTS (B2B)

PEPSICO MERCHANTS ALL OVER UKRAINE

230 EMPLOYEES

POPs AROUND MERCHANTS, OFFLINE MEDIA

AFTER THE FIRST CAMPAIGN PERIOD, THE COMPANY DECIDED TO RELAUNCH THE PROGRAM

SALES INCENTIVE PROGRAM

DARUYOU GIFT CARD FOR PEPSICO

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

BP CLUB IS A POINT BASED REWARD PROGRAM WHERE CUSTOMERS CAN EARN BP CLUB POINTS FOR THEIR FUEL PURCHASES AND REDEEM ONLY TO

GET FREE FUEL

BP END-USERS (B2C)

BP CLUB CARD HOLDERS

700.000+ CARD HOLDERS

BP SITES & MICROSITE & SMS & EMAIL

LOYALTY AWARDS 2013 BEST LOYALTY PROGRAM OF THE YEAR

RETAIL, NON-FOOD

POINT BASED REWARD PROGRAM

BP CLUB

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

MAXICARD IS THE FIRST POINT BASED LOYALTY PROGRAM IN UKRAINE HAVING ITS OWN TRANSACTION NETWORK

MAXI CARD HOLDERS (B2C)

MAXI NETWORK CUSTOMERS ALL AROUND EUROPE

300.000+ CARD HOLDERS

MAXI NETWORK & SMS & EMAIL

REACHING THOUSANDS OF CARD OWNERS IN A SHORT PERIOD OF TIME 10.000 DAILY CARD ACTIVATION

POINT BASED LOYALTY PROGRAM

MAXICARD UKRAINE

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

DARUYOU IS A UNIVERSAL GIFT CERTIFICATE CARD PROGRAM THAT SOLVES THE PROBLEM OF GIFT CHOICE. DARUYOU COMES IN WHEN HAVING

DIFFICULTY TO FIND THE PERFECT GIFT

B2C

AGE 20-45

THOUSAND + USERS

WEBSITE, POPs

300 PARTNERS AND MORE THAN 1000 REDEMPTION POINTS ALL AROUND UKRAINE

GLOBAL GIFT CERTIFICATE

DARUYOU GIFT CARD

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

VOLVO BENIMLE IS AN ONLINE PLATFORM WHERE VOLVO OWNERS CAN PARTICIPATE EVENTS AND SPECIAL OCCASIONS WITH THEIR BELOVED ONES.

VOLVO END-USERS (B2C)

VOLVO CAR OWNERS

30.000+ USERS

MICROSITE & SMS & EMAIL

LAUNCHING STAGE

ONLINE LOYALTY PLATFORM FILLED WITH VARIOUS OFFERS FROM DIFFERENT PARTNER BRANDS

VOLVO BENIMLE

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

AVANTAJ CEPTE IS A MOBILE LOYALTY PLATFORM WHERE ALL VODAFONE ADVANTAGES ARE GATHERED FOR USERS WITH NO NEED FOR ANY PHYSICAL

LOYALTY CARD USAGE

VODAFONE SUBSCRIBERS (B2C)

VODAFONE USERS

250.000+ MEMBERS

PUSH NOTIFICATION & SOCIAL MEDIA & SMS & POP MATERIAL

LOYALTY AWARDS 2012 BEST LOYALTY PROGRAM OF THE YEAR

(MOBILE)

MOBILE LOYALTY PLATFORM

VODAFONE AVANTAJ CEPTE

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

VODAFONE RED PRESENTS THE BEST OFFERS FOR ITS HIGH-VALUE CUSTOMERS IN ORDER TO MAKE THEIR LIVES EASIER

VODAFONE SUBSCRIBERS (B2C)

VODAFONE HIGH VALUE SEGMENT USERS

CONFIDENTIAL

MOBILE APP & MICROSITE & OFFLINE MEDIA & SOCIAL MEDIA & MOBILE CHANNELS

ONE OF THE BIGGEST TELCO LOYALTY PLATFORMS IN TURKEY

ENGAGEMENT MANAGEMENT

VODAFONE RED

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

VODAFONE VISITORS AIMED TO ATTRACT TOURISTS FOR CHOOSING VODAFONE IN THEIR TURKEY VISITS BY OFFERING DISCOUNTS IN SHOPPING

TOURISTS USING VODAFONE TR

TOURISTS VISITING TURKEY

CONFIDENTIAL

MICROSITE & OFFLINE MEDIA & SOCIAL MEDIA & MOBILE CHANNELS & POP

CAMPAIGN IS INTRODUCED IN PARTNER CHANNELS AND AIRPORTS. THE VISITORS CHOSE VODAFONE NETWORK TO GET DISCOUNT AT SHOPPING MALL,

CAR RENTAL AND MUSEUM PASS.

ENGAGEMENT MANAGEMENT

VODAFONE VISITORS

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

BENIM BAYIM IS DESIGNED IN ORDER TO ENHANCE JTI TOBACCO DEALERS’ LOYALTY FOR THE BRAND

JTI TOBACCO DEALERS (B2B)

150.000+ JTI TOBACCO DEALERS’

45.000+ JTI TOBACCO DEALERS

MICROSITE & EMAIL & SMS

REACHED ALMOST 1/3 OF DEALERS IN LESS THAN 3 MONTHS

ONLINE REWARD EARNING & REDEEMING CATALOGUE FOR JTI TOBACCO DEALERS

JTI BENİM BAYİM

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

TEB STAR WORLD OF PRIVILEGES IS DESIGNED TO MAKE CUSTOMERS FEEL THEY ARE STARS BY BEING A PART OF TEB’S PRIVILEGED WORLD AND

ENHANCE THEIR LOYALTY

TEB CUSTOMERS (B2C)

TEB - HIGH VALUE SEGMENT WHO HAS TL 100.000+ SAVINGS / 45-55 AGE GROUP

40.000+ MEMBERS

MICROSITE & SMS & EMAIL

470 UNIQUE INCENTIVES HAVE BEEN PRESENTED TO TEB STAR WORLD OF PRIVILEGES MEMBERS IN 2013

LOYALTY PROGRAM

TEB STAR WORLD OF PRIVILEGES

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

FORESEE CUSTOMERS WITH THE HIGH PROBABILITY OF LEAVING THE BANK AND DEVELOP PROACTIVE AND REACTIVE OFFERS FOR THEIR RETENTION

SAIB RETAIL CUSTOMERS (SME & CORPORATE CUSTOMERS ARE EXCLUDED)

C1 / B / A / A+

ADRESSED TO 170,000 CUSTOMERS

WEBSITE, MICROSITE, MOBILE APP, SOCIAL MEDIA, POP’S & ATMs, BRANCHES, TELEBANKING, POS MACHINES, CUSTOMER CARE OUTBOUND

WORK IN PROGRESS

CUSTOMER RETENTION PROGRAM DESIGN, IMPLEMENTATION & MANAGEMENT

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SAUDI ARABIAN INVESTMENT BANK (SAIB) CUSTOMER RETENTION PROGRAM

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

BANKASYA SURVIVOR IS DESIGNED TO INCREASE PRIVATE BANKING PRODUCTS’ SALES

BANKASYA EMPLOYEES (B2B)

BANKASYA – PRIVATE BANKING EMPLOYEES

4.000+ EMPLOYEES

MICROSITE & EMAIL

TARGET AUDIENCE REPORTED AROUND 60% SATISFACTION RATE

ONLINE EMPLOYEE LOYALTY PROGRAM

BANK ASYA SURVIVOR

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

AIG WINNERS CLUB IS DESIGNED TO INCREASE AIG INSURANCE PRODUCT SALES BY AGENTS

AIG EMPLOYEES (B2B)

AIG SALES AGENTS

450 BRANCHES

MICROSITE & EMAIL

PERFORMANCE ON INSURANCE PRODUCTS MET THE EXPECTED TARGETS

ONLINE LOYALTY PLATFORM TO INCREASE SALES

AIG WINNERS CLUB

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

ERGOLUYORUM IS DESIGNED TO INCREASE INSURANCE PRODUCT SALES

ERGO BRANCHES (B2B)

ERGO INSURANCE AGENT SALES TEAMS

1500 BRANCHES

MICROSITE & EMAIL

AROUND 70% SATISFACTION RECORDED AMONG AGENTS BASED ON CONSUMER SATISFACTION SURVEY

ONLINE LOYALTY PLATFORM TO INCREASE SALES

ERGOLUYORUM

PROGRAM DEFINITION

MEMBER CATEGORY

TARGET AUDIENCE

PROGRAM DESIGN

MEMBER SIZE

PROGRAM TOUCH POINTS

SUCCESS

PROVIDING SALES INCENTIVE LOYALTY SERVICES TO AKTIFBANK FOR PTT EMPLOYEES ALL AROUND TURKEY

PTT EMPLOYEES

PTT EMPLOYEES

13.000+

WEBSITE

WILL BE LAUNCHED SOON

ONLINE LOYALTY PLATFORM TO INCREASE SALES

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AKTİFBANK EMPLOYEE INCENTIVE PROGRAM

Thank You!

Atatürk Oto Sanayi Sitesi 1.Kısım Çiftkurtlar Plaza No:351 Kat:5 Maslak Istanbul, Turkey T.+90 212 346 32 32 contact@ketchupagency.com

www.ketchupagency.com