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PresentationContact: 9880341166, [email protected]
Why Keen?
3 Facts about Bicycle Races…
That completely applies to your brand…
1. Always be near the front for safety,
efficiency, and to be positioned for the win.
2. Never be at the back of the pack.
3. Not moving forward = Going backward
…and helping you Stay Ahead!
We are in the business of… understanding races
How???
Consistent brand messaging…
...across Traditional & Contemporary marketing channels…
...and using both methods to reinforce each other.
Keen IMC
• Traditional to Digital/Interactive Marketing
• Mass Media to Specialized Media
• Low Accountability to High Accountability in
Marketing Spend
• Limited Connectivity to Pervasive Connectedness
Assisting you in shifting from…
• Hassle-free customer reach-outs!
• An IMC specialist extension of your own marketing
communication team!
• Your expert assistant to achieve the inevitable shift from
traditional to IMC!
Keen Vision
Ideation to execution, our clients deserve the best of all worlds and all possibilities!
Stalled, Stuck & Stale Brand Image?
Try our master recipes to…
ReviveRejuvenate, andReplenish!!!
Overshot the Marketing Budget…&
Missed the Target...
AGAIN?
Trouble reaching your exact TA?
Agency delays in delivery & execution?
Leave your stress at our doorstep. Our specialists will take care of your problem for you…
Start to Finish!
Keen Mission
• 360 degree integrated brand promotion and marcom!
• Effectively and efficiently reach internal and external customers.
• Equip communication channels to target human empathy, using
contemporary technology.
• Provide the extra edge, combining old and new school of thoughts.
• Gear up the client for immediate and future challenges.
The Game Plan
Irrespective of the size of your business, we adhere to a strict no-compromise-policy on the following:
• Efficient response time
• Effective & high impact solutions
• Appropriate & economic budgets, and
• Total clarity in execution
Keen Services
Capabilities
• Strategic planning• Creative development• Design• Marketing consultancy & outsourcing• Media Planning• E-strategies and designs• Activation & experience marketing designs• Event management, Advertising, Direct Marketing, & Digital
Marketing
Advertising• Broadcast & Mass
– Print– Radio– Television commercials & corporate movies
• Outdoor– Billboards– Rest areas– Subway advertising– Taxis and other transit
• Online or web-based
Direct Marketing
• Direct mail• Catalogues and brochures• Shopping channels• Emails• Text messaging• Fliers • Promotional letters• Grassroots/community marketing
Digital Marketing• Website design, development and usage analysis (Google
Analytics etc.)• Online or internet Ads:
– SMS and Email ads– Banner ads– Google Adwords– Facebook ads– Search engine result pages– Online classified ads– YouTube ads
Digital Marketing (Contd.)• Search Engine Optimization (SEO) and Search engine marketing
(SEM)• Emailers and e-newsletters• Mobile ads & marketing• Mobile apps• Content marketing• Specialized creation and management social media (Facebook,
Twitter, LinkedIn, Google+, Google Business Listing, Foursquare, Pinterest, YouTube, Wikipedia, Instagram, Slideshare etc.)
Promotional Activities
• Contests, coupons, product samples (freebies), premiums, prizes, rebates, and special events
• Trade shows• Promotional events & activations
– At IT Parks and SEZ– In–shop activation– Point of purchase activation
• Booths, product demonstrations, event management
Events• Corporate Events
– Customer meets– Conferences– Annual Days and other celebrations
• Intellectual Property Events
Keen Beliefs“No army can withstand the strength of an idea whose
time has come.” Victor Hugo
“The single biggest problem in communication is the illusion
that it has taken place.”George Bernard Shaw
Keen Beliefs
“People don’t want to hear from you, unless they have heard of you!”
Keen Beliefs
Keen BeliefsNew is good only if it is relevant and useful!
Big spend is not always equal to big returns!
“Great Brands Sweat the Small Stuff!” –Denise Lee Yohn
Keen Beliefs
