Steeri Oy Marketing Automation

Why Marketing Automation?

3

Triggered email messages get 119% higher click-through

rates than "business as usual" messages.

Source: Epsilon

Event-triggered marketing can potentially save 80% of your

direct mail budget.

Source: Gartner Research

Customers wait more personalized and timely

customer care

Steeri offers solution to take Kayak data to be source

of marketing automation’s customer care process – triggers

and audience

7Steeri Oy 15. huhtikuuta 2023

Marketing Automation by KayakPlus Dialog – This is how we do it

Phase1.

Describe The most important

care models:Automate

subscription retargeting,

Campaign follow-up,…

Phase 2.

Pilot: Steeri manages triggers,

audience from Kayak, email,

printed mail, call-out lists and SMS content, metrics for

two care model

Phase 3.

User trainings and ad hoc campaigns

=

Customer Care to marketing

department

Phase 4.

Next customer care models and

integrate to web behaviour

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What is KayakPlus Dialog?• Solution includes Query tool which enables multiple data sources (default data source is

Kayak) to create and maintain customer care actions– Integrate Customer DW, circulation system and customer care actions to one UI to

make marketing targets• Service contains ready made direct channels to email and SMS marketing. User friendly UI

to manage customer care models and actions. All message tracking, bounce management and testing included in service. Easy to adopt, easy to use.

• MailChimp email marketing tool integrated to Kayak. This enables making of personalized emails without any manually created lists.

• All customer actions in circulation system or CRM can be triggered to start customer care actions at KayakPlus Dialog– Address change notification, temporary address change notification, order

confirmations, subscription suspensions,… Bring upsell to each action to customer

9Steeri Oy 15. huhtikuuta 2023

Metrics, Audience builder, Triggers, Activation and

Scheduling

Personalized SMS

Personalized emails

Printed mail

Call out lists

Marketing DW

Integration options: email, sftp, Orange Contact

Integration options: email, sftp

Actions to channelsMarketing AutomationMarketing DW

Web behaviour

KayakPlus Dialog

10Steeri Oy 15. huhtikuuta 2023

Steeri as a Marketing Automation partner

Creative Services and

Campaign strategy

Marketing Services

Deliverability Services

Technology Services

Reporting and Analytics

Assessments

= We are strong

= We have customer success process

= We have partners

11Steeri Oy 15. huhtikuuta 2023

Marketing automation needs – our questions to start the discussion

• Which operations you want to automize in marketing automation?

• Do you have already planned customer care models?

• What is estimated marketing communication freqvence? How many times you want your customer should get communication in half a year?

• Which are The main triggers when you see you need to be in connection to your customers?

• Which are The main measures to describe success in your marketing?

• Which are The main customer segments you have specified? And which of those does not have good enough customer care?

Steeri OyTammasaarenkatu 5

00180 HelsinkiTel. 010 217 6430Fax. 010 217 6420

Email: info@steeri.fiwww.steeri.fi