OUR MOTTO IS TO SHINE AND BURN LIKE SUN AND GIVES HAPPINESS TO OTHERS.

ASHISH

A BURNING DESIRE

I) Name of the firm M/S. KASHISH JEWELLERS Ii) Status Partnership Firm Iii) Name of partner Mr. AVIN SHAH(MBA) Mr. MAULIK SHAH(MSC) MS. POOJA MURARKA(MBA) New partners Ms.NILAM ITALIYA(artist)

Ms.SWETA VAVADIYA(artist) Iv) Address KASHISH JEWELLERS, NR. SARGAM

SHOPPING CENTER, PARLE POINT, SURAT. V) Nature of Business Trading in Real Jewelleries Vi) Cost of Project Rs. 2,10,00,000 Vii) Means of Finance cashcredit, own fund, term loan Viii) Date of Commencing Business 01/04/2011      

DETAILS OF FIRM

Jewelry has always been object of charm for men and women. Gold or silver or precious stones has been and are, dominating material in jewelry. With evolution in market and increase in variety of products, looks for jewelry has evolved too.

Inspite of price rise consumers purchase gold and considers it not an expense but investment.

M/s kashish jewellery is a prestigious name in real gold and diamond jewellery market. As it has spread its aroma of fashion in various markets,the firm has now decided to expand the business in surat.We deal in real jewellery ,especially for women .

We are launching a new range of formal jewellery in our new branch at parle point near sargam shopping center ,surat. A fresh designs of jewellery will be found in our new branch.

With a view to considering the demands of marriage season,we are going to introduce an exclusive bridal collection,which would fetch a great attraction.

INTRODUCTION

To do business with the primary objective of common social good through fair and ethical business practices.

To give the customer much more than what he wants and asks for in jewellery retailing in all the key areas of quality, value for money, transparency and customer service through innovative means and tools which in turn will make Kashish Jewellers the most trusted jeweller.

M ISS

ON

V I S I O N

In order to start with the business, we always require funds. So following was the way, we managed to procure Funds :-

AVIN :-60,00,000MAULIK :-60,00,000POOJA :-48,00,000LOAN TAKENTERM LOAN 1,20,00,000PERIOD :- 4YEARSRATE :-10%

CAPITALINTRODUCED

APPLICATION OF FUNDS

FIRM AS IT INCEPTION :-

Products offered:-

NECKLACE EARINGS

RINGS BANGLES

ANKLETS BRIDAL SETS

KASHISH JEWELLERS CUSTOMER SERVICE CENTER(CSC)

  In 2010 kashish jewellers introduced a path-breaking concept in

jewellery retailing.One step which too us closest to every jewellery customer in kerala to provide him a varietyof services at his doorstep.

These csc will provide services like Gold investment schemes , Gold insurance, Wedding purchase planning, Advance booking of purchases to protect against price rise Sales of gift vouchers Gold buying tips and education etc.

PATH – BREAKING CONCEPT IN JEWELLERY TRADING BY KASHISH JEWELLERS

Kashish Jewellers introduced the First of its kind Customer Loyalty Programme in jewellery retailing with a host of benefits.

A one-time purchase of Rs 25,000 in any of the outlets of Kashish Jewellers qualifies a customer for it.

The card offers a host lifetime benefits in addition to the usual points accrual which can be redeemed at any time later

Loyalty Program

Free invitation to star nights with super stars

Anytime redeemable points. Collect coin for the value accrued.

Free foreign trips

Chance to win fabulous bumper price Gain points

on purchases by customersreffered by you

Special exhibition cum sale of exquisitegold and diamond jewellery

FINANCIAL DATA OF LAST TWO YEARS

F.Y 2011-12 F.Y 2012-13(ACTUAL) (ACTUAL)

REVENUE FROM OPERATIONS :-LOCAL SALES 12,600,000 18,900,000EXPORT SALES

12,600,000 18,900,000OTHER INCOME :-

INTEREST 45,000DISCOUNT 15,000DIVIDENDEXCHANGE DIFFERENCE

0 60,000

TOTAL REVENUE 12,600,000 18,960,000

NET PROFIT BEFORE INTEREST AND TAX 2,737,500 4,200,000LESS : INTEREST 1,200,000 900,000

1,537,500 3,300,000LESS : TAX 461250 990000

NET PROFIT AFTER TAX 1,076,250 2,310,000

STATEMENT OF PROFIT AND LOSS FOR (IN RS)

As it’s a big project introduced by us in surat , so it’s a peak requirement of huge funds . Even capital will be required for the working capital of the company so company had admitted two new partners nilam and sweta who will individually bring 30 lacs of capital each.

NECESSITY OF CASH CREDIT

EXPANSION STRATEGY We had started a partnership firm with 3 partners . The

sale for the first 3 years was limited to national locations only. However owing to the demands for the jewellery in overseas, we decided to export the gold jewellery. As a results , we exported jewellery in the third year. With the overwhelming response in India and abroad, we decided to expand and increase our turnover. Therefore we have applied for cash credit loan in order to meet our working capital requirements for expansion.

 

WORKING CAPITAL REQUIREMENT

1) PURCHASES 15,000,0003) TECHNICAL STAFF SALARY 1,500,0004) ADVERTISEMENT EXPENSE 1,500,0005) TRAVELLING 900,0006) OTHER WORKING CAPITAL REQUIREMENT 2,100,000

21,000,000

1) CAPITAL BROUGHT IN BY NEW PARTNERSKHUSHBOO 3,000,000NIRMALA 3,000,000 6,000,000

2) CASH CREDIT RECEIVED FROM BANK 15,000,000

21,000,000

COMPUTATION OF WORKING CAPITAL REQUIREMENT :-

* COST OF PROJECT

*SOURCES OF FUND

The place of the showroom is located in the porche area of surat city. Even our target customers like upper miiddle class and rich people are easily available in that area. Also as per anallysis there is not such a big showroom in that area thereby we can easily grab the market.

GLANCE OF KASHISH JEWELLERS:

LOCATIONAL ADVANTAGES:

SWOT ANALYSIS

StrengthsLocation

Quality of Gems and other precious material

PricingSelection of both styles and types

of piecesQuality of service

Client baseINVESTMENTS

WeaknessesLack of financial

resourcesAntiqued image or

branding

OpportunityHighly demanding export

marketIncrease in disposable

incomeNew occasionsWomen power

ThreatsCharm for FASHION

JEWELLERYBrand consciousnessFierce competition

In the above study we have given an overview of real jewelry market with global as well as an upcoming Indian prospective.

There is an immense scope in Indian market as well as in foreign market. If handled well foreign market can be a gold mine to achieve, but of course there are various factors which make market difficult as well.

So, decision of firm to enter in foreign market is well thought, but poor strategy may make it a nightmare. Various options mentioned herein are subject to choice of management.

We have tried to analyze each of them and have given a brief analysis for costs and associated benefits.

 

CONCLUSION 

ADVERTISEMENT CAMPAIGN

AT THE END WE WILL LIKE TO BOWDOWN TO YOUR GOD, WHICH REMAINS

IN YOUR SOUL TO WATCH US.