Is Outsource Marketing Right for Your Company?

Is Outsource Marketing Right for Your Company?

What is Outsource Marketing?

Outsource marketing is NOT…



a dirty word



a dirty word shipping work overseas


For SMBs, outsource marketing can be the difference between…



Success



andSuccess



and FailureSuccess

Strategic vs. Tactical

Success of outsource marketing depends on the type of services you need.

Strategic vs. Tactical

Success of outsource marketing depends on the type of services you need.

Strategic TacticalOR

Strategic Outsourcing

You’re a good fit for strategic outsource marketing if…



your company needs a strategic vision for how marketing can support business

goals.



you need impartial advice and subject matter expertise about

the viability of marketing campaigns.



you outsource other strategic functions

such as accounting or public relations.



you have a realistic budget for marketing

planning and eventual execution.


You’re a bad fit for strategic outsource marketing if…



your company does not outsource any other functions. If

your cleaning staff are direct reposts, then

outsource marketing is not right for you.



your company has trouble making

decisions.



there is an ongoing battle between marketing and another

department. Outsourcing will only add to the

fray.



you want to outsource marketing strategy just to “save

some money”.

Tactical Outsourcing

You’re a good fit for tactical outsource marketing if…



you don’t need to be involved in every small decision regarding

copywriting and design.



you can provide meaningful, detailed

feedback to copywriters and

designers.



you allow adequate lead time for design, reviews, and changes.



your company is good with meeting

deadlines.


You’re a bad fit for tactical outsource marketing if…



you or a group at your company needs to control every minutiae of

a marketing campaign.



you often say to contractors, “I don’t

know what I don’t like about this

ad/logo/article, but just show me more

options.”



executives and marketing leadership are not comfortable

turning over accountability to an outside agency.

Outsource Marketing

Having the right expectations is key to a successful relationship with an

outsource marketing agency.

Outsource Marketing

Carefully evaluate these points before interviewing marketing

agencies.

Want to Learn More?

Download our white paper

“Is Outsource Marketing Right for

Your Company?” at:

bit.ly/18CQrwb

For more information, visit

www.ClarityQst.com or call

(877) 887-7611