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An example competitive analytics report for Luxury Fashion Brands built using Rival IQ. Rival IQ makes it simple and easy to build a market landscape of companies (e.g. Fashion Brands) and to then report on many social media, SEO and web based metrics. All data can be exported to beautiful easy to edit PowerPoint reports such at this one for easy presenting and sharing.
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Is Michael Kors the luxury fashion brand to beat in social media?
Focus CompanyMichael Kors
Oct 11, 2013 - Nov 9, 2013
Market LandscapeFashion Brands
A demonstration of automated competitive reporting using Rival IQ
Michael Kors
• Has strong Twitter performance with good engagement.
• Really dominates Facebook
• Outgrowing all others on Google+
Versace got TONS of engagement when Lady Gaga mentioned them on Twitter.
Louis Vuitton is the only company posting real, non-job content on LinkedIn, and its working to grab engagement.
Key Observations From This Landscape
* This is the only non-auto-generated slide in this deck.
As of Nov 9, 2013
Twitter Followers
Oct 11, 2013 - Nov 9, 2013
Growth in Twitter Followers
Oct 11, 2013 - Nov 9, 2013
Tweet Volume
Oct 11, 2013 - Nov 9, 2013
Engagement Rate for Tweets
Tweet Engagement RateThe number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
Oct 11, 2013 - Nov 9, 2013
Engagement Rate for Tweets
Tweet Engagement RateThe number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
One tweet exchange with @ladygaga makes a big impact
Oct 11, 2013 - Nov 9, 2013
Retweet Volume
Oct 11, 2013 - Nov 9, 2013
Retweet Volume by Day
Oct 11, 2013 - Nov 9, 2013
Tweet Volume vs. Retweet Volume
As of Nov 9, 2013
Twitter Followers vs. Twitter Following
As of Nov 9, 2013
Facebook Likes
Oct 11, 2013 - Nov 9, 2013
Growth in Facebook Likes
Oct 11, 2013 - Nov 9, 2013
Facebook Post Volume
As of Nov 9, 2013
Facebook Talking About
Oct 11, 2013 - Nov 9, 2013
Facebook Talking About by Day
Oct 11, 2013 - Nov 9, 2013
Engagement Rate for Facebook Posts
Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
Oct 11, 2013 - Nov 9, 2013
Engagement Rate for Facebook Posts
Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
Oct 11, 2013 - Nov 9, 2013
Facebook Post Volume vs.Engagement Rate for Facebook Posts
Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
Google+
As of Nov 9, 2013
Google+ Plus Ones
Oct 11, 2013 - Nov 9, 2013
Growth in Google+ Plus Ones
Oct 11, 2013 - Nov 9, 2013
Google+ Post Volume
Oct 11, 2013 - Nov 9, 2013
Engagement Rate for Google+ Posts
Google+ Posts Engagement RateThe total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
Oct 11, 2013 - Nov 9, 2013
Engagement Rate for Google+ Posts
Google+ Posts Engagement RateThe total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
Oct 11, 2013 - Nov 9, 2013
Google+ Post Plus One Volume
Oct 11, 2013 - Nov 9, 2013
Google+ Post Plus One Volume by Day
Oct 11, 2013 - Nov 9, 2013
Google+ Post Reshare Volume
Oct 11, 2013 - Nov 9, 2013
Google+ Post Reshare Volume by Day
Oct 11, 2013 - Nov 9, 2013
Google+ Post Volume vs.Google+ Post Plus One Volume
As of Nov 9, 2013
LinkedIn Followers
Oct 11, 2013 - Nov 9, 2013
LinkedIn Update Volume
Oct 11, 2013 - Nov 9, 2013
Engagement Rate for LinkedIn Posts
LinkedIn Posts Engagement RateThe total number of likes and comments on updates, per thousand followers, on this company's LinkedIn page during this time period.
Oct 11, 2013 - Nov 9, 2013
LinkedIn Update Like Volume
SEO
As of Nov 9, 2013 (Slide 1 of 3)
Homepage Title
As of Nov 9, 2013 (Slide 2 of 3)
Homepage Title
As of Nov 9, 2013 (Slide 1 of 3)
Homepage Meta Description
As of Nov 9, 2013 (Slide 2 of 3)
Homepage Meta Description
As of Nov 9, 2013
Moz Domain Authority
Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).
As of Nov 9, 2013
Moz External Links
Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
As of Nov 9, 2013
Moz Domain Authority vs. Moz External Links
Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
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