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ISworth it
ONTHEGRID@onthegridagency
Ultimately, it’s all about growth
WE ARE BIG FANS!
LOGO CONTESTS AVERAGE$1.46per logo
YOU CAN’T GET THAT MUCH CREATIVE VALUE ANYWHERE ELSE
let’s talk about these
contests
CONTEST #1 CONTEST #2
contest #2 blew us away!
124designers
536logo
designs
4days
in
I think that qualifies as a boatload
we sure love our
winning logosj
236designs
submitted on the last day
87 “newbie” designers were asking for feedback
WE even HAD a mild panic attack
on day 2
HOW a 99designs logo contest works
You’ll learn
how much effort it takes to run a successful contest
You’ll learn
how much you should pay to get the quality you need
You’ll learn
...to help you decide...
Is 99designs worth it?
so What is 99designs?You can get dozens of designers to work on
your project instead of just one designer
GETa new logo, web design,
or more...
THEY HELP YOU host a contest
just fill out a design
brief
designers start competing
submitting designs
1234567
DAY
you give feedback and
rate their designs
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DAY
this continues for
4 days
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DAY
select 6 finalists for 3 more days of designing
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DAY
bestdesignwinsj
WINNING designer gets paid
remember how we paid a lot more for our
2nd contest?CONTEST #1 CONTEST #2
we wanted to attract way better designers
but at end of day 2... not
many experts
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DAY
we panicked1234567
DAY
jOnTheGrid
r
we called it a night
1234567
DAY
and then day 3, the contest
picked up steam!
1234567
DAY
it felt like christmas
morning
1234567
DAY
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DAY
Every time we checked...
new high-quality designs were
pouring in
so what happened?
tripled
1234567
DAYOn day 3, the
# of expert designers
by day 4, we had so many good
designs to choose from...
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DAY
our panic turned to
pure joy!
when the dust settled, we had
538 designs total
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DAY
say... “expect ~90 designs”
we also worked
hard
80pieces of feedback
we gave designers
10xa day
checked our contest
25hours managing each
contest
we spent
SO what were the results?
208designs
$299 contest 536
designs
$799 contest
$299 contest
$799 contest52
designers124
designers
$299 contest
$799 contest13
experts30
experts
$299 contest
$799 contest
$1.44per design per design
$1.48
so is 99designs worth it?
Learnings
definitely yes
how much should you pay for your contest?
Learnings
we recommend paying $799 if you can afford it
#1
we also recommend lower priced contests if your
budget is tight.
“work hard for your designers and they’ll work hard for you.”
GET STEP by step instructionsbit.ly/perfectbusinesslogo
follow us!ONTHEGRID
@onthegridagency
contact us!
need a gROWTHmarketing
agency?