Interactive Video Tips: What is the ideal length of an Interactive Video? [Week 2]

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What's the ideal length of an Interactive Video? They usually contain a hook, story development, a climax, and a resolution, so how long do those take? Original post --> http://www.raptmedia.com/blog/iv-tips-week-2-whats-the-ideal-length-of-an-interactive-video

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  • 1.INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com

2. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 3. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 4. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 5. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 6. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 7. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 8. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 7. Yourhookservesasaninvitationtoparticipate,drivingthe outcomeofthestoryordirectinghowthecontentis delivered.Assoonastheviewerclicks,youhavemadethat connectiontowhattheyreallywanttoseeandyoucan supplyit. 9. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 7. Yourhookservesasaninvitationtoparticipate,drivingthe outcomeofthestoryordirectinghowthecontentis delivered.Assoonastheviewerclicks,youhavemadethat connectiontowhattheyreallywanttoseeandyoucan supplyit. 8. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN3MINUTESANDNO MORETHANTHREECHOICEPOINTS STORYDEVELOPMENT 10. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 7. Yourhookservesasaninvitationtoparticipate,drivingthe outcomeofthestoryordirectinghowthecontentis delivered.Assoonastheviewerclicks,youhavemadethat connectiontowhattheyreallywanttoseeandyoucan supplyit. 8. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN3MINUTESANDNO MORETHANTHREECHOICEPOINTS STORYDEVELOPMENT 9. A30-second-longclipisusuallyenoughtoestablishsetting andthestartofapersonalityreveal.Youcanthenoffera choicepointtofurtherengagetheviewer.Dayornight, outsideorinside,techspecsorfunstuff,PriusorWrangler thesechoicesallowtheviewertoplayouttheirpreferencesin thestorywhileallowingthecontentcreatortofurtherdevelop thestorytheyenvision. 11. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and a...