Interactive Video Tips: What is the ideal length of an Interactive Video? [Week 2]

  • Published on
    09-May-2015

  • View
    387

  • Download
    0

DESCRIPTION

What's the ideal length of an Interactive Video? They usually contain a hook, story development, a climax, and a resolution, so how long do those take? Original post --> http://www.raptmedia.com/blog/iv-tips-week-2-whats-the-ideal-length-of-an-interactive-video

Transcript

  • 1.INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com

2. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 3. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 4. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 5. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 6. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 7. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 8. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 7. Yourhookservesasaninvitationtoparticipate,drivingthe outcomeofthestoryordirectinghowthecontentis delivered.Assoonastheviewerclicks,youhavemadethat connectiontowhattheyreallywanttoseeandyoucan supplyit. 9. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 7. Yourhookservesasaninvitationtoparticipate,drivingthe outcomeofthestoryordirectinghowthecontentis delivered.Assoonastheviewerclicks,youhavemadethat connectiontowhattheyreallywanttoseeandyoucan supplyit. 8. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN3MINUTESANDNO MORETHANTHREECHOICEPOINTS STORYDEVELOPMENT 10. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 7. Yourhookservesasaninvitationtoparticipate,drivingthe outcomeofthestoryordirectinghowthecontentis delivered.Assoonastheviewerclicks,youhavemadethat connectiontowhattheyreallywanttoseeandyoucan supplyit. 8. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN3MINUTESANDNO MORETHANTHREECHOICEPOINTS STORYDEVELOPMENT 9. A30-second-longclipisusuallyenoughtoestablishsetting andthestartofapersonalityreveal.Youcanthenoffera choicepointtofurtherengagetheviewer.Dayornight, outsideorinside,techspecsorfunstuff,PriusorWrangler thesechoicesallowtheviewertoplayouttheirpreferencesin thestorywhileallowingthecontentcreatortofurtherdevelop thestorytheyenvision. 11. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 7. Yourhookservesasaninvitationtoparticipate,drivingthe outcomeofthestoryordirectinghowthecontentis delivered.Assoonastheviewerclicks,youhavemadethat connectiontowhattheyreallywanttoseeandyoucan supplyit. 8. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN3MINUTESANDNO MORETHANTHREECHOICEPOINTS STORYDEVELOPMENT 9. A30-second-longclipisusuallyenoughtoestablishsetting andthestartofapersonalityreveal.Youcanthenoffera choicepointtofurtherengagetheviewer.Dayornight, outsideorinside,techspecsorfunstuff,PriusorWrangler thesechoicesallowtheviewertoplayouttheirpreferencesin thestorywhileallowingthecontentcreatortofurtherdevelop thestorytheyenvision. 10. Threeoptionsperchoicepointisusuallythemostyouwill wanttoincludesoasnottooverwhelm thevieweror overcomplicatethestory.Eachchoicewillplayoutanalternate extensiontotheleadingnodeandcancontinuetobranchout orcanre-connectatacommonstoryline. 12. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 7. Yourhookservesasaninvitationtoparticipate,drivingthe outcomeofthestoryordirectinghowthecontentis delivered.Assoonastheviewerclicks,youhavemadethat connectiontowhattheyreallywanttoseeandyoucan supplyit. 8. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN3MINUTESANDNO MORETHANTHREECHOICEPOINTS STORYDEVELOPMENT 9. A30-second-longclipisusuallyenoughtoestablishsetting andthestartofapersonalityreveal.Youcanthenoffera choicepointtofurtherengagetheviewer.Dayornight, outsideorinside,techspecsorfunstuff,PriusorWrangler thesechoicesallowtheviewertoplayouttheirpreferencesin thestorywhileallowingthecontentcreatortofurtherdevelop thestorytheyenvision. 10. Threeoptionsperchoicepointisusuallythemostyouwill wanttoincludesoasnottooverwhelm thevieweror overcomplicatethestory.Eachchoicewillplayoutanalternate extensiontotheleadingnodeandcancontinuetobranchout orcanre-connectatacommonstoryline. 11. Thetwomeetasecondtime,andtheviewergetstoonce againchoosewhotofollow.Theviewercanweaveseamlessly betweentwodisparatestorylinesthatperiodicallycome togetheratinectionpoints,andtheresincentivetowatch againtoseewhatyoumightvemissed. OneexampleIvebeenthinkingabout sinceIrstsawtheRaptMediaplatform isaBoyMeetsGirlromancewherethe tworstexchangelooksonthesubway. Atthatpointyoucanchoosetofollow eithertheboyorthegirl,andseehow theirlivescontinuetoplayout. 13. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 7. Yourhookservesasaninvitationtoparticipate,drivingthe outcomeofthestoryordirectinghowthecontentis delivered.Assoonastheviewerclicks,youhavemadethat connectiontowhattheyreallywanttoseeandyoucan supplyit. 8. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN3MINUTESANDNO MORETHANTHREECHOICEPOINTS STORYDEVELOPMENT 9. A30-second-longclipisusuallyenoughtoestablishsetting andthestartofapersonalityreveal.Youcanthenoffera choicepointtofurtherengagetheviewer.Dayornight, outsideorinside,techspecsorfunstuff,PriusorWrangler thesechoicesallowtheviewertoplayouttheirpreferencesin thestorywhileallowingthecontentcreatortofurtherdevelop thestorytheyenvision. 10. Threeoptionsperchoicepointisusuallythemostyouwill wanttoincludesoasnottooverwhelm thevieweror overcomplicatethestory.Eachchoicewillplayoutanalternate extensiontotheleadingnodeandcancontinuetobranchout orcanre-connectatacommonstoryline. 11. Thetwomeetasecondtime,andtheviewergetstoonce againchoosewhotofollow.Theviewercanweaveseamlessly betweentwodisparatestorylinesthatperiodicallycome togetheratinectionpoints,andtheresincentivetowatch againtoseewhatyoumightvemissed. OneexampleIvebeenthinkingabout sinceIrstsawtheRaptMediaplatform isaBoyMeetsGirlromancewherethe tworstexchangelooksonthesubway. Atthatpointyoucanchoosetofollow eithertheboyorthegirl,andseehow theirlivescontinuetoplayout. 12. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN45SECONDSANDNO MORETHANONECHOICEPOINT CLIMAX 14. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 7. Yourhookservesasaninvitationtoparticipate,drivingthe outcomeofthestoryordirectinghowthecontentis delivered.Assoonastheviewerclicks,youhavemadethat connectiontowhattheyreallywanttoseeandyoucan supplyit. 8. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN3MINUTESANDNO MORETHANTHREECHOICEPOINTS STORYDEVELOPMENT 9. A30-second-longclipisusuallyenoughtoestablishsetting andthestartofapersonalityreveal.Youcanthenoffera choicepointtofurtherengagetheviewer.Dayornight, outsideorinside,techspecsorfunstuff,PriusorWrangler thesechoicesallowtheviewertoplayouttheirpreferencesin thestorywhileallowingthecontentcreatortofurtherdevelop thestorytheyenvision. 10. Threeoptionsperchoicepointisusuallythemostyouwill wanttoincludesoasnottooverwhelm thevieweror overcomplicatethestory.Eachchoicewillplayoutanalternate extensiontotheleadingnodeandcancontinuetobranchout orcanre-connectatacommonstoryline. 11. Thetwomeetasecondtime,andtheviewergetstoonce againchoosewhotofollow.Theviewercanweaveseamlessly betweentwodisparatestorylinesthatperiodicallycome togetheratinectionpoints,andtheresincentivetowatch againtoseewhatyoumightvemissed. OneexampleIvebeenthinkingabout sinceIrstsawtheRaptMediaplatform isaBoyMeetsGirlromancewherethe tworstexchangelooksonthesubway. Atthatpointyoucanchoosetofollow eithertheboyorthegirl,andseehow theirlivescontinuetoplayout. 12. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN45SECONDSANDNO MORETHANONECHOICEPOINT CLIMAX 13. Wasthatit?Doyoulethergo,ordoyouruntobuyaticketand follow?Givetheviewersomereasontofollowthrough,give thechoicesomeweight,andrewardtheviewerwith somethingprofound,funny,orinsightfulontheotherend. 15. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 7. Yourhookservesasaninvitationtoparticipate,drivingthe outcomeofthestoryordirectinghowthecontentis delivered.Assoonastheviewerclicks,youhavemadethat connectiontowhattheyreallywanttoseeandyoucan supplyit. 8. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN3MINUTESANDNO MORETHANTHREECHOICEPOINTS STORYDEVELOPMENT 9. A30-second-longclipisusuallyenoughtoestablishsetting andthestartofapersonalityreveal.Youcanthenoffera choicepointtofurtherengagetheviewer.Dayornight, outsideorinside,techspecsorfunstuff,PriusorWrangler thesechoicesallowtheviewertoplayouttheirpreferencesin thestorywhileallowingthecontentcreatortofurtherdevelop thestorytheyenvision. 10. Threeoptionsperchoicepointisusuallythemostyouwill wanttoincludesoasnottooverwhelm thevieweror overcomplicatethestory.Eachchoicewillplayoutanalternate extensiontotheleadingnodeandcancontinuetobranchout orcanre-connectatacommonstoryline. 11. Thetwomeetasecondtime,andtheviewergetstoonce againchoosewhotofollow.Theviewercanweaveseamlessly betweentwodisparatestorylinesthatperiodicallycome togetheratinectionpoints,andtheresincentivetowatch againtoseewhatyoumightvemissed. OneexampleIvebeenthinkingabout sinceIrstsawtheRaptMediaplatform isaBoyMeetsGirlromancewherethe tworstexchangelooksonthesubway. Atthatpointyoucanchoosetofollow eithertheboyorthegirl,andseehow theirlivescontinuetoplayout. 12. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN45SECONDSANDNO MORETHANONECHOICEPOINT CLIMAX 13. Wasthatit?Doyoulethergo,ordoyouruntobuyaticketand follow?Givetheviewersomereasontofollowthrough,give thechoicesomeweight,andrewardtheviewerwith somethingprofound,funny,orinsightfulontheotherend. 14. Thisisthepointwhereyouwrapupthestoryandofferacall toaction.AnonlineInteractiveVideosconclusionisan opportunitytogettheviewerengagedmoredeeplyinyour brand,story,futurecontent,orcommunity,asopposedto justanending.Theresolutioncanteaseadditionalupcoming content,inspiresharingthroughsocialchannels,andgive thevieweraddedvalue(acouponorMP3maybe).The viviewerisleftwantingtoshareandwantingmore. VIDEOLENGTHNOMORETHAN1MINUTE ANDONLYONECHOICEPOINT RESOLUTION 16. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 7. Yourhookservesasaninvitationtoparticipate,drivingthe outcomeofthestoryordirectinghowthecontentis delivered.Assoonastheviewerclicks,youhavemadethat connectiontowhattheyreallywanttoseeandyoucan supplyit. 8. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN3MINUTESANDNO MORETHANTHREECHOICEPOINTS STORYDEVELOPMENT 9. A30-second-longclipisusuallyenoughtoestablishsetting andthestartofapersonalityreveal.Youcanthenoffera choicepointtofurtherengagetheviewer.Dayornight, outsideorinside,techspecsorfunstuff,PriusorWrangler thesechoicesallowtheviewertoplayouttheirpreferencesin thestorywhileallowingthecontentcreatortofurtherdevelop thestorytheyenvision. 10. Threeoptionsperchoicepointisusuallythemostyouwill wanttoincludesoasnottooverwhelm thevieweror overcomplicatethestory.Eachchoicewillplayoutanalternate extensiontotheleadingnodeandcancontinuetobranchout orcanre-connectatacommonstoryline. 11. Thetwomeetasecondtime,andtheviewergetstoonce againchoosewhotofollow.Theviewercanweaveseamlessly betweentwodisparatestorylinesthatperiodicallycome togetheratinectionpoints,andtheresincentivetowatch againtoseewhatyoumightvemissed. OneexampleIvebeenthinkingabout sinceIrstsawtheRaptMediaplatform isaBoyMeetsGirlromancewherethe tworstexchangelooksonthesubway. Atthatpointyoucanchoosetofollow eithertheboyorthegirl,andseehow theirlivescontinuetoplayout. 12. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN45SECONDSANDNO MORETHANONECHOICEPOINT CLIMAX 13. Wasthatit?Doyoulethergo,ordoyouruntobuyaticketand follow?Givetheviewersomereasontofollowthrough,give thechoicesomeweight,andrewardtheviewerwith somethingprofound,funny,orinsightfulontheotherend. 14. Thisisthepointwhereyouwrapupthestoryandofferacall toaction.AnonlineInteractiveVideosconclusionisan opportunitytogettheviewerengagedmoredeeplyinyour brand,story,futurecontent,orcommunity,asopposedto justanending.Theresolutioncanteaseadditionalupcoming content,inspiresharingthroughsocialchannels,andgive thevieweraddedvalue(acouponorMP3maybe).The viviewerisleftwantingtoshareandwantingmore. VIDEOLENGTHNOMORETHAN1MINUTE ANDONLYONECHOICEPOINT RESOLUTION 15. Imagineacloseupofclenchedststhatslowly relaxinsurrenderas,inslowmotion,theboyturns awayfrom airportsecurityandtowardtheexit.The camerapullsupandweseethetwoslowlywalking inoppositedirections.Thevideoshowsasplit screencloseupofhiseyesononeside,hereyeson theother,andthenitcutstoblack. Whatnext?Clickheretosharethroughsocial,watchagain, orbenotiedaboutthenextchapter. 17. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 7. Yourhookservesasaninvitationtoparticipate,drivingthe outcomeofthestoryordirectinghowthecontentis delivered.Assoonastheviewerclicks,youhavemadethat connectiontowhattheyreallywanttoseeandyoucan supplyit. 8. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN3MINUTESANDNO MORETHANTHREECHOICEPOINTS STORYDEVELOPMENT 9. A30-second-longclipisusuallyenoughtoestablishsetting andthestartofapersonalityreveal.Youcanthenoffera choicepointtofurtherengagetheviewer.Dayornight, outsideorinside,techspecsorfunstuff,PriusorWrangler thesechoicesallowtheviewertoplayouttheirpreferencesin thestorywhileallowingthecontentcreatortofurtherdevelop thestorytheyenvision. 10. Threeoptionsperchoicepointisusuallythemostyouwill wanttoincludesoasnottooverwhelm thevieweror overcomplicatethestory.Eachchoicewillplayoutanalternate extensiontotheleadingnodeandcancontinuetobranchout orcanre-connectatacommonstoryline. 11. Thetwomeetasecondtime,andtheviewergetstoonce againchoosewhotofollow.Theviewercanweaveseamlessly betweentwodisparatestorylinesthatperiodicallycome togetheratinectionpoints,andtheresincentivetowatch againtoseewhatyoumightvemissed. OneexampleIvebeenthinkingabout sinceIrstsawtheRaptMediaplatform isaBoyMeetsGirlromancewherethe tworstexchangelooksonthesubway. Atthatpointyoucanchoosetofollow eithertheboyorthegirl,andseehow theirlivescontinuetoplayout. 12. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN45SECONDSANDNO MORETHANONECHOICEPOINT CLIMAX 13. Wasthatit?Doyoulethergo,ordoyouruntobuyaticketand follow?Givetheviewersomereasontofollowthrough,give thechoicesomeweight,andrewardtheviewerwith somethingprofound,funny,orinsightfulontheotherend. 14. Thisisthepointwhereyouwrapupthestoryandofferacall toaction.AnonlineInteractiveVideosconclusionisan opportunitytogettheviewerengagedmoredeeplyinyour brand,story,futurecontent,orcommunity,asopposedto justanending.Theresolutioncanteaseadditionalupcoming content,inspiresharingthroughsocialchannels,andgive thevieweraddedvalue(acouponorMP3maybe).The viviewerisleftwantingtoshareandwantingmore. VIDEOLENGTHNOMORETHAN1MINUTE ANDONLYONECHOICEPOINT RESOLUTION 15. Imagineacloseupofclenchedststhatslowly relaxinsurrenderas,inslowmotion,theboyturns awayfrom airportsecurityandtowardtheexit.The camerapullsupandweseethetwoslowlywalking inoppositedirections.Thevideoshowsasplit screencloseupofhiseyesononeside,hereyeson theother,andthenitcutstoblack. Whatnext?Clickheretosharethroughsocial,watchagain, orbenotiedaboutthenextchapter. 16. AsImentionedabove,thisisjustonewayforaninteractive storytoplayout,andIofferitupasatemplateforgetting started.Asyougetintoyourstoryyoullseewhatpartswork foryouandwhichyoushouldchange.Thatsprogress! 18. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 7. Yourhookservesasaninvitationtoparticipate,drivingthe outcomeofthestoryordirectinghowthecontentis delivered.Assoonastheviewerclicks,youhavemadethat connectiontowhattheyreallywanttoseeandyoucan supplyit. 8. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN3MINUTESANDNO MORETHANTHREECHOICEPOINTS STORYDEVELOPMENT 9. A30-second-longclipisusuallyenoughtoestablishsetting andthestartofapersonalityreveal.Youcanthenoffera choicepointtofurtherengagetheviewer.Dayornight, outsideorinside,techspecsorfunstuff,PriusorWrangler thesechoicesallowtheviewertoplayouttheirpreferencesin thestorywhileallowingthecontentcreatortofurtherdevelop thestorytheyenvision. 10. Threeoptionsperchoicepointisusuallythemostyouwill wanttoincludesoasnottooverwhelm thevieweror overcomplicatethestory.Eachchoicewillplayoutanalternate extensiontotheleadingnodeandcancontinuetobranchout orcanre-connectatacommonstoryline. 11. Thetwomeetasecondtime,andtheviewergetstoonce againchoosewhotofollow.Theviewercanweaveseamlessly betweentwodisparatestorylinesthatperiodicallycome togetheratinectionpoints,andtheresincentivetowatch againtoseewhatyoumightvemissed. OneexampleIvebeenthinkingabout sinceIrstsawtheRaptMediaplatform isaBoyMeetsGirlromancewherethe tworstexchangelooksonthesubway. Atthatpointyoucanchoosetofollow eithertheboyorthegirl,andseehow theirlivescontinuetoplayout. 12. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN45SECONDSANDNO MORETHANONECHOICEPOINT CLIMAX 13. Wasthatit?Doyoulethergo,ordoyouruntobuyaticketand follow?Givetheviewersomereasontofollowthrough,give thechoicesomeweight,andrewardtheviewerwith somethingprofound,funny,orinsightfulontheotherend. 14. Thisisthepointwhereyouwrapupthestoryandofferacall toaction.AnonlineInteractiveVideosconclusionisan opportunitytogettheviewerengagedmoredeeplyinyour brand,story,futurecontent,orcommunity,asopposedto justanending.Theresolutioncanteaseadditionalupcoming content,inspiresharingthroughsocialchannels,andgive thevieweraddedvalue(acouponorMP3maybe).The viviewerisleftwantingtoshareandwantingmore. VIDEOLENGTHNOMORETHAN1MINUTE ANDONLYONECHOICEPOINT RESOLUTION 15. Imagineacloseupofclenchedststhatslowly relaxinsurrenderas,inslowmotion,theboyturns awayfrom airportsecurityandtowardtheexit.The camerapullsupandweseethetwoslowlywalking inoppositedirections.Thevideoshowsasplit screencloseupofhiseyesononeside,hereyeson theother,andthenitcutstoblack. Whatnext?Clickheretosharethroughsocial,watchagain, orbenotiedaboutthenextchapter. 16. AsImentionedabove,thisisjustonewayforaninteractive storytoplayout,andIofferitupasatemplateforgetting started.Asyougetintoyourstoryyoullseewhatpartswork foryouandwhichyoushouldchange.Thatsprogress! 17. Also,keepinmindthatwhilethisworksfornarrativestories,thereare menu-drivenInteractiveVideosthatcallforadifferentsortofthinking butwellsavethatforafuturepost. 19. INTERACTIVEVIDEOTIPS WHATISTHEIDEALLENGTHOFANINTERACTIVE VIDEO? [WEEK#2] raptmedia.com 1. WhatstheideallengthofanInteractiveVideo?Itsafunny questionactually.Wouldyouaskhowmanystanzasalove poem shouldhave,orwhattheperfectnumberof explosionswouldbeforanactionlm?Howaboutthe idealnumberofcolorsintheperfectpainting,orthebest canvassize? 2. InteractiveVideo(IV),likeallothercreativetools,issimply anewmedium forexpressingthoughts,emotions,and stories.Itislimitedonlybyhumanimaginationandthewill tomakesomethingthathasneverbeenmade.From short call-to-actionvideosthatencourageviewerparticipation toadeeplyimmersiveIVproleofasocialissue,the possibilitiesforsuccesswiththisnewmedium arehuge. 3. Likemusic,theseareusuallyintherangeof90secondsto5 minutesandcontainahook,storydevelopment,aclimax,and aresolution. AgreatInteractiveVideoislikeagreatpieceof musicitcanelicitemotion,conveyamessage, getpeoplemoving,teach,relax,enlighten,and delight.Andlikemusic,whileanIVcanbeany length(somegreatonesprovideadeep contentjourney),thereisacertainrecognizable structurefoundinmostsuccessfulIVs. 4. Keepinmindthatthesearejustsuggestionsandgreatstoriesarecapableof beingtoldindifferentways. 5. Weareaccustomedtoacertainpacingwithstorytelling,as wearewithmusic,anditshelpfultothinkaboutyour InteractiveVideoprojectwithinthatstructure.Because thereissomuchcontenttowatch,listento,andexperience online,youregoingtohavetocaptureyouraudiencefairly quickly. VIDEOLENGTHNOMORETHAN45SECONDS ANDONECHOICEPOINT THEHOOK 6. Addingagreatmusictracktocompellingvisualsforan emotionaltieisaclassicformulatoengageaudiencesquickly, butimaginemarryingthatscenewithachoicepoint,offering anopportunityforviewerstophysicallyengagewiththe storyline. Thehookisaconventionthatenticesfolkstoread more,watchmore,orlistenlonger,anditsequally importantinallthreecases.WithInteractiveVideo, however,youhaveathirddimensionatyourdisposal tocaptureyouraudience. 7. Yourhookservesasaninvitationtoparticipate,drivingthe outcomeofthestoryordirectinghowthecontentis delivered.Assoonastheviewerclicks,youhavemadethat connectiontowhattheyreallywanttoseeandyoucan supplyit. 8. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN3MINUTESANDNO MORETHANTHREECHOICEPOINTS STORYDEVELOPMENT 9. A30-second-longclipisusuallyenoughtoestablishsetting andthestartofapersonalityreveal.Youcanthenoffera choicepointtofurtherengagetheviewer.Dayornight, outsideorinside,techspecsorfunstuff,PriusorWrangler thesechoicesallowtheviewertoplayouttheirpreferencesin thestorywhileallowingthecontentcreatortofurtherdevelop thestorytheyenvision. 10. Threeoptionsperchoicepointisusuallythemostyouwill wanttoincludesoasnottooverwhelm thevieweror overcomplicatethestory.Eachchoicewillplayoutanalternate extensiontotheleadingnodeandcancontinuetobranchout orcanre-connectatacommonstoryline. 11. Thetwomeetasecondtime,andtheviewergetstoonce againchoosewhotofollow.Theviewercanweaveseamlessly betweentwodisparatestorylinesthatperiodicallycome togetheratinectionpoints,andtheresincentivetowatch againtoseewhatyoumightvemissed. OneexampleIvebeenthinkingabout sinceIrstsawtheRaptMediaplatform isaBoyMeetsGirlromancewherethe tworstexchangelooksonthesubway. Atthatpointyoucanchoosetofollow eithertheboyorthegirl,andseehow theirlivescontinuetoplayout. 12. Thisisthemeatofthestorywhereyoudevelopthe characterorstorylineintroducedinthehook.Whethera characteroraproduct,youcanofferabackstory,additional dimensionality,andscenariosthathelptheviewerlearn more.Withchoicepoints,youcanempowertheviewerto explorethedimensionsthatmostinterestthem. VIDEOLENGTHNOMORETHAN45SECONDSANDNO MORETHANONECHOICEPOINT CLIMAX 13. Wasthatit?Doyoulethergo,ordoyouruntobuyaticketand follow?Givetheviewersomereasontofollowthrough,give thechoicesomeweight,andrewardtheviewerwith somethingprofound,funny,orinsightfulontheotherend. 14. Thisisthepointwhereyouwrapupthestoryandofferacall toaction.AnonlineInteractiveVideosconclusionisan opportunitytogettheviewerengagedmoredeeplyinyour brand,story,futurecontent,orcommunity,asopposedto justanending.Theresolutioncanteaseadditionalupcoming content,inspiresharingthroughsocialchannels,andgive thevieweraddedvalue(acouponorMP3maybe).The viviewerisleftwantingtoshareandwantingmore. VIDEOLENGTHNOMORETHAN1MINUTE ANDONLYONECHOICEPOINT RESOLUTION 15. Imagineacloseupofclenchedststhatslowly relaxinsurrenderas,inslowmotion,theboyturns awayfrom airportsecurityandtowardtheexit.The camerapullsupandweseethetwoslowlywalking inoppositedirections.Thevideoshowsasplit screencloseupofhiseyesononeside,hereyeson theother,andthenitcutstoblack. Whatnext?Clickheretosharethroughsocial,watchagain, orbenotiedaboutthenextchapter. 16. AsImentionedabove,thisisjustonewayforaninteractive storytoplayout,andIofferitupasatemplateforgetting started.Asyougetintoyourstoryyoullseewhatpartswork foryouandwhichyoushouldchange.Thatsprogress! 17. Also,keepinmindthatwhilethisworksfornarrativestories,thereare menu-drivenInteractiveVideosthatcallforadifferentsortofthinking butwellsavethatforafuturepost. Clickheretocheckoutourblog raptmedia.com

Recommended

View more >