InteractiveVideo Content

● Gestures ● Voice● Touch● Clicks

What is Interactive Video Content?Viewers can interact inside the video By playing with game-like experiences, filling out forms, following along with interactive tutorial using:

Consumers are more likely to engage with content that caters to their existing interactive habits. As marketers think about the type of content your audience enjoys.

Are they gamers, quizzers, puzzlers, social media butterflies, do they like virtual tours? Do they want more video, quicktips, or coupons?

Storytelling and Interactive VideoInteractive video is navigable, empowering users to personalize theirexperience, heightening engagement. This is an example:

http://futureofstorytelling.org/video/interactive-video-101/

http://www.youtube.com/watch?v=B3jqBkQytYc

For Best Results

● Audience should match to content type● Ad content should meet brand goals● Interactive content should be shareable

Benefits of using interactive video

● Measurable results● More memorable (the consumer is engaged)● Multiple targeting (eliminates need to create multiple videos for

multiple target groups

Try adding a menu and chapters, viewers stay engaged longer because they can access the content they desire.

http://www.raptmedia.com/project/tmp-worldwide-citizens-bank-interactive-video

Hey Marketers, Need to increase engagement?

Interactive Video can help!

Ask viewers questions to qualify leads and gain valuable customer insights to share with your sales team.

Hey Marketers - Need to qualify your leads?

Interactive Video can help!

Try adding polls or surveysInteractive Video can help!

Hey Marketers,Need more viewer feedback?

No...it’s not too late to add interactive components to your existing videos! The best way is to integrate most commonly sought after info and combine it with helpful tools such as:

Does this mean the video you’re already using is ineffective?

● Store locators● Product try-ons● Social media feeds

3 layers of interactive video

Embed Code

Interactive Layer

Video Clip

8 Sample layouts

for interactive video add-ons

The con of interactive videos is that the interactivity function does not work on iPhones (yet!)

Some marketers forecast thatinteractive video will be incorporated with virtual reality environments - Beyond Cool!

Resources

Keepin’ it Reel! 3 Fresh steps to finding your brand’s voice for your video

Step 1 - Express one idea in at least 5 different ways for example: “You can’t control the way things are going to happen”

1. That’s the way the cookie crumbles2. “Stuff” happens3. Everything happens for a reason4. You just can’t win them all!5. Que sera sera! Whatever will be - will be!

Notice how each expression has its own tone and energy?

Share your company’s unique success stories about:

● Meeting client’s needs in a timely manner ● Delivering on special orders● Before and after results● Client testimonials

Step 2 Ditch your research.

Share experiences not data.

Step 3 Mind your own business.

Avoid looking at other companies examples, it influences your tone. You don’t want to sound like everyone else. Say what you want to say in your own voice.

1. What kind of interactive video have you experienced, did it keep you engaged?

2. Can anyone think of a video your company already uses that can be made interactive?

3. If you were developing a new video, what add-ons would benefit your company’s campaign?

Questions