InstagramBEST PRACTICES FOR CPG/B2C:

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What Time? Positive Post

Posting 101

Negative Post How Often?Show off your brand, employees, events, products & announcements!

Pro Tip: Don’t be afraid to showcase your happy customers on Instagram, but be sure to get their permission first.

Experiment!Typical work hours may not work for you. Figure out what your fans like most and dont feel held back by time constraints.

Don’t over do it with motivational quotes!

Think twice about showing you or your employees having “too much fun.”

Try not to post boring photos that don’t engage your customers.

Most brands post once or twice a day—experiment to see what works best. Just make sure you don’t leave your followers hanging for weeks at a time.

60% of top brands post 9a-5p

FiltersDon’t go filter crazy, especially when showcasing products; filters can distort the product’s colors. Instead, use filters sparingly to support atmosphere shots or the occasional B&W image.

Also, brands and the cool kids aren’t using Instagram native filters. Instead they use apps like VSCO cam, Facetune, Afterlight, or Snapseed!

# HashtagsNever use more than 7 hashtags in a single post. If you’re just using one or two, incorporate them in the language of the post. If you’re using more, post them in a new comment under your post description.

FIND YOUR FANS Don’t wait for them to come to you. Look for relevant hastags, your brand and industry specific terms & follow them so they can follow you back!

CONSISTENCY IS KEY Posting regularly will keep your fans around and remind them that you’re there.

ENGAGE WITH THEM Remember to engage with your fans. Comment back authentically and in a timely fashion, thank them if they regram or say something nice about your image/brand.

Your Fanbase

LinksAlways have a link in your bio. Don’t be afraid to change it to match your most recent posts. Also, while not clickable, don’t be afraid to put the link in the image post (either in the description or in the location section).

Did you get all that?At SocialToaster, we have the know-how to amplify your brand’s Instagram presence. To talk to the experts, give us a call at 855.628.6278 or visit socialtoaster.com today!

We know Instagram can be a bit daunting at times, so we put together this quick guide outlining our approach for getting the most out of your Instagram strategy